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Ketty Colom's Blog – June 2013 Archive (5)

Bentley Scores with Heritage

What’s the one thing that big box retailers don’t have? Heritage and a story. Sure, they can hire celebrity spokespeople, spend millions in advertising and photography, but they can’t tell me a story. This is one thing that Bentley has excelled at in their recent campaign dubbed, “Le Mans 24 Hours: Les…

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Added by Ketty Colom on June 26, 2013 at 9:12am — No Comments

Your Website is a Goldmine!

Your digital showroom is the best source for quality leads and lead generation. Your consumers are not going to third party sites to search for your dealership, they are going to search engine sites like Google. And in those search engine sites, your potential…

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Added by Ketty Colom on June 20, 2013 at 10:12am — No Comments

How Corona Harnessed the Power of the Moon

Last week the world found out that the moon isn’t made out of cheese like all the fairy tales said, it’s actually a lime.Corona launched a fun billboard in New York City that captures the moon at the precise moment it descends onto the bottle placed on the board, in the precise shape of a lime wedge. The billboard was created after consultations with astronomists and…

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Added by Ketty Colom on June 19, 2013 at 6:37am — No Comments

ActivEngage is Awarded Best Place to Work in Central Florida

From day one, owners Ted Rubin and Todd Smith built ActivEngage to be employee-focused. In addition to providing free medical, dental, and vision benefits, ActivEngage proves that it truly values its employees with free gym memberships to promote workplace wellness, an on-staff licensed massage therapist to relieve work-related stress, bi-monthly food trucks, and a lounge…

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Added by Ketty Colom on June 18, 2013 at 7:35am — No Comments

Online Trends Your Dealership Needs to Know

It’s really tough to tell the difference between a trend and a fad, most pundits get it wrong a majority of the time. And it might sometimes seem in the world of online marketing and social media is the ultimate environment for chasing the latest fad. No one can truly predict the future, but  …

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Added by Ketty Colom on June 12, 2013 at 7:58am — No Comments

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