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Ketty Colom's Blog – May 2012 Archive (11)

Twitter 101 for Auto Dealers



Twitter, an online micro-blogging social networking site, can be a difficult thing to manage for a business profile. However, if you think of it as a cocktail party it might make things easier for you. Don’t be the drunk guy spilling over his words, constantly saying things that…

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Added by Ketty Colom on May 30, 2012 at 6:00am — No Comments

Powerful Tips for your B2B LinkedIn Profile



Most people, when they hear LinkedIn, they think of a site where professionals post their resumes, maybe network, and that’s it. However, there’s more that you can do with LinkedIn than you think. According to HubSpot, in a study of 3,128 B2B customers, LinkedIn generated the highest visitor-to-lead conversion rate at 2.60%, four times higher than Twitter (.67%) and seven times better than Facebook…

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Added by Ketty Colom on May 24, 2012 at 6:19am — No Comments

Who Runs the World? Girls!

At my parent’s house my mother has a plaque that reads, “En esta casa canta el gallo pero manda la gallina.”  For my non-Spanish speaking readers, it translates to: in this house, the rooster sings, but the hen gives the orders. Simply put, who runs the world? Girls!

We all know mothers are very influential in the household and when it comes to major purchases, but how influential are they? According to …

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Added by Ketty Colom on May 22, 2012 at 6:41am — No Comments

ActivShow Drives Website Visitors Into Dealerships: Reminder - Webinar starts tomorrow at 11:30 am!





In a previous blog post we made the announcement that ActivEngage has teamed up with the targeted incentive provider HookLogic to give dealers the bait they need to drive website visitors into the dealership. We are proud to introduce ActivShow - an integrated chat solution specially designed to …

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Added by Ketty Colom on May 17, 2012 at 8:13am — No Comments

Survey says: Hispanics use Social Media the Most -Tips on how to reach this Demographic by a Latina

In one of my college classes, my professor asked a student to pick five people at random. I was chosen as one of the five. We stood up in front of the class and my professor asked, “Which ethnic group isn’t represented by these students?”  One of the students raised their hand and said, “There are no Hispanics in this group.” I shook my head in annoyance and said, “No, I’m Puerto Rican!” Which was followed by, “Oh I’m sorry, you don’t look Hispanic.”…

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Added by Ketty Colom on May 16, 2012 at 6:59am — 2 Comments

Foursquare- Tips on Playing the Game for Your Dealership

This past weekend my brother was in town visiting and the moment he walked into any store or bar he exclaimed, “Oh! I gotta check-in on Foursqaure!  There might be deals!”  According to an Empathica survey, one in three consumers recently followed through with a recommendation…

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Added by Ketty Colom on May 15, 2012 at 6:26am — 10 Comments

Top 10 Blog Posts for the 2nd Week of May

The most trusted name in live chat brings the best blog posts and auto news stories right to you! We monitor industry trends and the auto dealer  community every week to bring you the top ten automotive stories from around the globe. This weekly edition - a creepy looking six-legged car, Mitt Romney takes credit for the auto industry, the Kentucky Derby, and a…

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Added by Ketty Colom on May 11, 2012 at 6:26am — No Comments

ActivEngage Supports Bags of Hope

ActivEngage donated $900 to Bags of Hope and their Children’s FEED & READ program. There were 15 kids that were on the waiting list for the rest of the school year, but now thanks to ActivEngage, they no longer have to wait!  This weekly program delivers food care packages and books to children who demonstrate daily hunger due to homelessness or severe poverty. These children…

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Added by Ketty Colom on May 10, 2012 at 11:00am — No Comments

Despite Risk, Young Drivers Still Text and Drive

It’s a dangerous fact that using a cellphone behind the wheel is extremely dangerous.  But many teenagers and other young drivers still gamble at the odds by talking or texting on a cell phone or mobile device while driving. Those are the findings of a recent nationally representative survey of drivers 16 to 21 years old by the…

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Added by Ketty Colom on May 9, 2012 at 11:19am — No Comments

How Avoid SMS/Texting Lawsuits: 4 Quick Tips to Keep Your Dealership Safe

Late last year, a 2.5 million dollar lawsuit was won against Lithia Motors Inc. for sending unwanted text messages to customers without giving them the option to opt out of the text messages. According to AutoNews.com, Lithia was hit with a class-action lawsuit for broadcasting to 57,800 consumer cell phones text messages that failed to adequately allow the recipients to opt out of…

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Added by Ketty Colom on May 7, 2012 at 8:00am — 15 Comments

Consumers Perceive Fewer Differences Between Top Car Brands: How Can your Brand Stand Out?

The perceived difference between the top car brands and their challengers is shrinking, according to the 2012…

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Added by Ketty Colom on May 2, 2012 at 11:14am — No Comments

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