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Ketty Colom's Blog – April 2013 Archive (4)

Does Unicode Symbols in Emails Increase Engagement?

The subject line is the most important text you can write for your emails. This line of textdetermines whether or not your customer will even open your email. Many people don’t realize how creative they can get with the subject line and today I’ll discuss unicode symbols and how they can increase engagement for your emails.


What is Unicode?



Added by Ketty Colom on April 11, 2013 at 8:00am — No Comments

Selling the Experience --Mad Men Style

Last night the new season of Mad Men premiered, the show that follows the tale of an ad agency on Madison Avenue NYC, garnered much hype last year after the Jaguar episode.Either way, this season opener caught my attention because of the message Don was trying to sell to Sheraton Hotels.



Added by Ketty Colom on April 8, 2013 at 12:29pm — No Comments

What's the Value in Your Social Media Icons?

There is a reason your social media icons aren’t doing anything. Simply put consumers will ask--what’s in it for me? While browsing many dealerships websites I found these social media icons slapped on the homepage with no value proposition or very lackluster call-to-actions.

As a consumer, why do I want to connect with you? One dealership thinks I want to be friends while many others did not give me a reason for me to follow…


Added by Ketty Colom on April 4, 2013 at 9:26am — No Comments

Management Lessons From Game of Thrones

The new season of Game of Thrones is underway and I’m eager to see where the 7 Kingdomstakes us in the third season. This show adapted from…


Added by Ketty Colom on April 2, 2013 at 12:00pm — No Comments

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