Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Sometimes in Florida, I see the occasional flock of birds fly in a V formation heading south (probably to Miami, they have a great party scene). That got me thinking, how does that V formation help them fly faster and farther? Of course, I found the answer and ways it can relate to creating the ideal team environment for your dealership.
Added by Ketty Colom on February 28, 2013 at 9:22am — No Comments
There’s a chance that not many have heard of the new "Six Strikes" copyright alert system, a new program that is being rolled out soon to crack down on illegal web piracy —…Continue
Added by Ketty Colom on February 25, 2013 at 11:04am — No Comments
It’s a digital shopping world, we all know it. I go online to find the best products and your customers are doing the same thing.According to a recent survey by Deloitte,60% of consumers say they are going online more often to find…Continue
Added by Ketty Colom on February 21, 2013 at 7:00am — No Comments
In 2008, I bought my 2009 Honda Fit in red and to this day it still turns heads. When I stop at a gas station people always approach me and ask about my Fit and I spill my heart out on how much I love the vehicle.
Congratulations Honda, I’m doing some Fit marketing for you FREE of charge! But how…Continue
Last year I wrote a blog about a 60 minute segment calling Millennials the “go nowhere”generation. I’ve read blog posts around the web calling Gen Y selfish, unreliable, and not having a sense of loyalty.
Added by Ketty Colom on February 14, 2013 at 7:30am — No Comments
Facebook users have shown that they’re more willing to interact with content in their newsfeed than traditional advertising. With Facebook Offers, you can deliver deals to your fans’ news feeds each day without having to use an outside website like Livingsocial. These offers can spread quickly when your fans share them…Continue
If you’re not doing so yet, your customers are already doing it for you. “Customers are turning to social media for customer service, whether you want them to or not,” cautions …Continue
No matter the size of your company, people will always find a way to distance themselves from one another and form cliques; or in this case--fiefdoms. Some may say that they don’t like the people in the front of the office because they play their music too loud or they some may feel that people in the back of the office receive better treatment from the boss…Continue
Added by Ketty Colom on February 7, 2013 at 11:59am — No Comments
In his new book, To Sell is Human, bestselling author Daniel Pink argues that selling has changed more in the last ten years than it did over the previous 100. Think about it, whether we’re trying to push a product to someone or just trying to convince someone of our point of view,…Continue
The Super Bowl gains over 100 million viewers each year and each year the commercials become more imaginative, funny, sentimental, and risque. Let’s take a look at the best and worst Super Bowl Ads of 2013 and my top ten favorite commercials.
My Top Ten:Continue
Added by Ketty Colom on February 4, 2013 at 8:30am — No Comments