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Ketty Colom's Blog – January 2013 Archive (10)

Are You Going to the 2013 NADA Conference?

Great weather, fun things to do and see, (you can meet Mickey Mouse!) - why wouldn’t you want to attend the 2013 NADA Conference in Orlando? From February 8th - 11th you’ll enjoy great workshop sessions and keynote speakers like our very own Todd Smith.

Below is what Todd will be presenting, along with the schedule of presentations:…


Added by Ketty Colom on January 29, 2013 at 7:57am — No Comments

Customer Service Phrases that Shouldn't Exist

what's customer service? In regards to customer service, some phrases have become redundant and out right stupid to say to customers. From working retail to chatting for your dealership, I’ve gathered some phrases that need to be revamped so that your customer service can remain top notch!

Some customer service phrases that needs work:

“How can I help you today?”

What’s wrong with that one you say? It’s not personal enough, everyone and their mother’s say this.…


Added by Ketty Colom on January 24, 2013 at 10:52am — 1 Comment

Web Video Marketing Part 2

Now that the pre-planning stage of your web video is complete, it’s time to develop the production of your videos. If you’re not up to the job technically or don’t have a video professional on staff, it’s a good idea to outsource to a reputable production company. …


Added by Ketty Colom on January 22, 2013 at 10:30am — No Comments

Web Video Marketing Part 1

If I have the option of reading an article to gather information on a product or watching a video, I would quickly choose the latter. It is usually much more entertaining to watch a video than read paragraphs of information when I am looking to learn something new. This is because the human brain is programmed to take in large amounts of information presented in a…


Added by Ketty Colom on January 21, 2013 at 9:00am — No Comments

How to Respond to Negative Reviews

We’ve all come across it, a negative review. It’s almost like a scarlet letter. You know it’s around but you really don’t want to address it. That’s probably the worse thing you could do, so the question remains -- how do you respond to a negative review?…


Added by Ketty Colom on January 15, 2013 at 7:30am — 3 Comments

FREE eBook! 6 New Year's Resolutions Your Dealership Must Keep

We’re hearing lots of talk about resolutions to keep in the new year. Promises to eat better, quit smoking, save more money, and tour the world are being made all around the nation right now. Have you resolved to make 2013 the year to dominate digital at your dealership? ActivEngage can help you with that. In our latest eBook, …


Added by Ketty Colom on January 14, 2013 at 6:38am — No Comments

Are Ads all Fluff?

My mother often tells me that you can trust no one, “You can’t even trust your right hand, because that one can chop your left hand off.” Thanks for the gruesome metaphoric advice, Mom. However, when it comes to advertising, it rings pretty true. Market research firm Lab42 just released a study that…


Added by Ketty Colom on January 7, 2013 at 9:13am — No Comments

6 Steps to Make Your Website Tablet Friendly

Is your website tablet friendly? Well, it should be, A new forecast from eMarketer predicts the number of U.S. tablet users will more than double this year from 33.7 million to nearly 70 million.…


Added by Ketty Colom on January 3, 2013 at 6:49am — No Comments

Recharge for the New Year

If you are like me, you may not feel as refreshed as you should be in the new year. I know I’m not.  Holidays are exhausting from shopping for the perfect gift to visiting your family - it can all be a drag on your energy levels. I’m sure you’re feeling the same way and no doubt you also need to be recharged for 2013, so here are a couple of…


Added by Ketty Colom on January 2, 2013 at 7:00am — No Comments

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