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Ketty Colom's ADM Blog (128)

Marketing to Dog Owners

When I was shopping for my new car back in May I was not only thinking about how fuel efficient the vehicle was, but I was also thinking of my two small dogs: Ruby and Gambit. Ultimately, I narrowed down my choices to two vehicles, the Fiat 500 and the Chevy Spark. Both were comparable vehicles, but the one thing…

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Added by Ketty Colom on November 27, 2013 at 11:51am — No Comments

Top Ten Blogs and Auto Industry News: 11/18-11/22

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…

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Added by Ketty Colom on November 22, 2013 at 11:05am — No Comments

Top Ten Blogs and Auto Industry News: 11/1-11/15

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to…

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Added by Ketty Colom on November 15, 2013 at 9:00am — No Comments

Top Ten Blogs and Auto Industry News: 11/4-11/8

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition -- Durango sales skyrocket, FB…

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Added by Ketty Colom on November 8, 2013 at 8:50am — No Comments

Top Ten Blogs and Auto Industry News: 10/28-11/1

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…

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Added by Ketty Colom on November 1, 2013 at 7:09am — No Comments

Danbury Auto Group Sees a 15% Closing Ratio on Chat Leads

Susan Eway, Business Development Manager at Danbury Auto Group (which includes Dodge, Chrysler, Jeep, Ram, Hyundai, and Kia brands) had to face some big obstacles when she first…

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Added by Ketty Colom on October 28, 2013 at 7:13am — No Comments

Top Ten Blogs and Auto Industry News: 10/21-10/25

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…

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Added by Ketty Colom on October 25, 2013 at 7:11am — No Comments

Top Ten Blogs and Auto Industry News 10/14 - 10/18

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition- search and social, no to Yelp, and the TCLE Act.





10. …

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Added by Ketty Colom on October 18, 2013 at 10:35am — No Comments

Top Ten Blogs and Auto Industry News: 10/7-10/11

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every…

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Added by Ketty Colom on October 11, 2013 at 11:00am — No Comments

Patrick BMW Offers Customer a Choice--and it Pays Off!

Sales Manager Rocco Massarelli began to notice a trend at Patrick BMW. “Everything is done online now. Our marketing, our test drive appointments, even our service appointments are done via the Web. I’ve been in the industry for over 28 years now, and this is a big…

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Added by Ketty Colom on October 8, 2013 at 8:56am — No Comments

Top Ten Blogs and Auto Industry News 9/30-10/4

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…

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Added by Ketty Colom on October 4, 2013 at 1:02pm — No Comments

Jim Salerno Buick GMC Closes 40% of ActivEngage Chat Leads

Lenny Satisky has seen a lot during his 25-year career in the car biz. He’s worked in almost every facet of dealership operations - from his start on the sales floor, to a training consultant, and most recently as the Internet Sales Manager for Jim Salerno Buick GMC. He’s seen the…

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Added by Ketty Colom on October 2, 2013 at 7:35am — No Comments

Top Ten Blogs and Auto Industry News: 9/23-9/27

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…

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Added by Ketty Colom on September 27, 2013 at 9:01am — No Comments

Top Ten Blogs and Auto Industry News: 9/16-9/20

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…

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Added by Ketty Colom on September 20, 2013 at 7:46am — No Comments

Auto Dealers Say the Darndest Things

How to Provide the Most Positive Digital Showroom Experience

Car buyers are spending more time online shopping for a car than ever before! According to a

 Polk…

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Added by Ketty Colom on September 5, 2013 at 9:55am — No Comments

Shark Week's Guerrilla Marketing

It happens every year during August, no I’m not talking about back to school shopping. I’m talking about Shark Week! First conceived in 1987, this has been cable’s longest-running promotion and spurred comedic parodies of the like. While other networks have tried to replicate the success of Shark Week, none have…

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Added by Ketty Colom on August 7, 2013 at 6:30am — No Comments

New eBook: Are You Mobile and Tablet Ready?

I’ve written many blogs on the topic of mobile friendly websites, emails, and all around marketing, yet I’ve noticed that most dealerships are not mobile ready. Smartphone usage has surged past 50% while Tablet ownership hit 25% just in the past year. This trend is not slowing down anytime soon either, it’s quickly accelerating.

Customers can access your website from anywhere—they might visit at home, at work, at a store, or anywhere in between. Knowing your audience…

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Added by Ketty Colom on July 24, 2013 at 7:04am — No Comments

Don't EVER Chat Like This

There has been a lot of posts online and in forums on the best practices of car dealer livechat. While those best practices are legit, there is one thing that some…

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Added by Ketty Colom on July 10, 2013 at 7:46am — No Comments

Why 24/7 Chat Just Doesn't Work

 

"Why isn't ActivEngage live automotive chat available 24/7 for dealership websites?" This is

one of our most frequently asked questions by dealers when they’re considering the use of car dealer chat to engage more website visitors.

It is a valid question that deserves a valid…

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Added by Ketty Colom on July 3, 2013 at 8:32am — No Comments

What's Behind the Facebook Like?

 

Why do consumers like your Facebook fan page? Are you eager to gain fans and do so by offeringenticing offers, contests, and deals? Well there’s finally a report that gives us…

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Added by Ketty Colom on July 3, 2013 at 8:18am — No Comments

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