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Tyson Madliger's ADM Blog (9)

The Dealership Leaders of Today and Why I Only Hire Car Guys

I learned something very important this week. Everyone who has the automotive industry in their blood is a "car guy". It has nothing to do with your gender. In the 21st century, most gender roles are meaningless, even in our industry.

We've had the pleasure of hiring two of the best…

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Added by Tyson Madliger on March 20, 2015 at 2:21pm — 5 Comments

A Vendor's Top Priority Should be Helping to Sell More Cars

"We can't sell the cars for you, but we can help get you more opportunities."

I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry.…

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Added by Tyson Madliger on February 25, 2015 at 5:30pm — 2 Comments

Four Interesting Data Points About Car Dealers' Mobile Landing Pages

As mobile continues to emerge as the most important strategy component in digital marketing for savvy dealers, it's more than just driving mobile traffic and having a good mobile website solution. There's a psychology to it all that applies to the different way visitors engage with your web pages through…

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Added by Tyson Madliger on July 30, 2014 at 7:54pm — No Comments

Is It Really About 'Traditional' versus 'Digital' Anymore?

For nearly two decades, most dealers have been divided in the way that they advertise. There is normally a budget for "traditional" advertising and a separate budget for "digital" advertising. While more dealers are consolidating their budgets, it's more than that. Should we be looking at it all as one…

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Added by Tyson Madliger on July 13, 2014 at 3:27pm — 2 Comments

The Art of Testing Vendors

If there's one thing that I've seen in the last 17 years while working on the vendor side of the business, it's that there are often products and services presented to dealers that simply do not deliver what they promise. It's one of the reasons that I partnered with JD Rucker to form our own company.…

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Added by Tyson Madliger on June 23, 2014 at 12:40am — 4 Comments

Why Driving Shoppers to VDPs Makes the Most Sense

The more people that are shopping for a car that you can get in front of your inventory, the more cars you're going to sell. Some would say it's a bold statement. Others would say that it's pretty obvious. Depending on which side of the coin you're on, you'll either need to be convinced or you're…

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Added by Tyson Madliger on June 17, 2014 at 1:56am — 3 Comments

The Bullhorn Necessity of Facebook Ads

Facebook is about as crowded as any marketing venue on the internet. There might be hundreds of sites vying for keywords that pertain to you on search (and no, having millions of results does not mean that they're all going for that keyword) and dozens of dealers selling cars in your local…

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Added by Tyson Madliger on April 25, 2014 at 2:27am — No Comments

Dealer Authority Grabs Subi Ghosh to be Vice President of Marketing

Automotive industry rock star Subi Ghosh has joined Dealer Authority, a digital marketing firm, to be Vice President of Marketing in order to bring cutting edge strategies to car dealers around the country.

Ladera Ranch, CA (…

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Added by Tyson Madliger on March 21, 2014 at 2:34am — 5 Comments

The Continued Shift Towards VDP Marketing

For the last couple of years, the act of driving more people to vehicle details pages has been a focus for many dealers and marketing companies. From PPC to SEO, social media to website plugins, technologies within the automotive vendor world has been in a constant shift towards driving more traffic…

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Added by Tyson Madliger on March 19, 2014 at 9:06pm — 7 Comments

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