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Ed Personius's ADM Blog (6)

Your Message is the Answer

At the risk of hurting my own sales effort, let me confess here and now that media, and the various new forms technology has enabled ARE NOT THE ANSWER!

But before I go further, let's make sure we agree on the question. I say the question is:

"How do I achieve more sales and profit?" Ok, really that's two questions, but sales and profit are directly related, and most would agree that sales without profit are not so helpful. So they tend to go together.

Now back… Continue

Added by Ed Personius on April 8, 2010 at 1:25pm — No Comments

Point of Purchase

Much of what appears on this site and elsewhere has to do with maximizing and leveraging your website, Facebook site, Twitters, Internet ads, etc. And rightly so. Outbound marketing is extremely important and necessary, and effective execution is critical.

But don't neglect your Dealership as a place to message to both customers and prospective customers.

Make sure your facility communicates directly and indirectly that you want the customer's…

Added by Ed Personius on March 22, 2010 at 12:56pm — No Comments

Winning starts at the Top

I just watched the video posted on this site of a "Sales Manager" pro giving a tough sales talk to the underperforming sales staff (which I assume is the one at your dealership.)

It was remarkably reminiscent of the scene from "Glengarry Glen Ross" with Alec Baldwin as the hotshot sales manager. The guy spent the entire video telling salespeople their sales suck because of all the things they are not doing, and all the excuses they are making. The video was touted as something that… Continue

Added by Ed Personius on February 23, 2010 at 9:54am — 3 Comments

How to Make your Dealership Stand Out

There are not a lot of things a business can consider, short of remodeling, that will completely transform the physical appearance and perception of their business, without killing their budget.

Window Video Systems strategically placed, in large scale on the windows throughout the dealership, will do exactly that. If you look at the photo in this blog, you can see how the digital image of the car is lighting up the window over the showroom door. What you can't see, is the customer's… Continue

Added by Ed Personius on February 22, 2010 at 9:29am — No Comments

Perception of Your Dealership Matters in the Digital Age

Web presence, SEO, hits, internet ads, links, online video---all are powerful tools and examples of how the internet is impacting car sales. But in the Digital Rush, don't forget to make sure your dealership presents the highest and best of what your dealership is. If your ads and marketing look great online, but your store looks shabby, your sales people aren't as professional as possible, your in-store communications aren't at their peak, then YOU LOSE! Today's customers are smarter, more… Continue

Added by Ed Personius on January 28, 2010 at 4:53pm — No Comments

Why would you use Inflatable Gorillas and window paint, when you could do this?

Window Video Systems grab attention and allow maximum sales messaging to customers at the point of purchase. Our systems can help you sell additional cars every week and look good doing it. Window Video Systems are for leaders and innovators, and not for everyone. But considering that cars are probably the most hi-tech product consumers can buy, the signage method should at least come somewhere close to the product. Window Video Systems match that sizzle putting the power and beauty of the… Continue

Added by Ed Personius on January 20, 2010 at 4:34pm — No Comments

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