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Jock Schowalter's ADM Blog (1)

Online Negotiation Almost Doubles Conversion Ratio Comparing Same Market Same Brand Stores.

I wanted to share with everyone something very exciting we are seeing in regards to Conversion Ratios. We recently launched the on-line negotiation system for Portland Oregon dealer Ron Tonkin Honda. The pilot which is considered a "soft roll-out" commenced on February 1st. and is the first planned roll-out to be followed by Tonkin's other 16 locations. The soft roll-out involves nothing more than posting a call to action on their website that takes… Continue

Added by Jock Schowalter on February 18, 2009 at 1:33pm — 5 Comments

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