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J.D. Rucker's ADM Blog (378)

#CARSTRONG: A Car Guy Needs Your Help

Those who know Bryan Armstrong are likely aware of three aspects of his life. He knows the car business and is always willing to share that knowledge with others. He is a true innovator in the industry who brings everything he has to the table. Lastly, he is a truly giving individual, adopting…

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Added by J.D. Rucker on May 22, 2015 at 6:02pm — No Comments

The Cliche of Dealer SEO and Analogies to Support it

Pulse rates are different depending on what artery you check and what method you use. Checking someone's carotid artery by hand can yield a slightly different result than taking it with a machine through the brachial artery. The same thing happens in the car business, which is why I like to talk to…

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Added by J.D. Rucker on May 19, 2015 at 12:35pm — No Comments

Content is King, So Pick the Right Kingdoms

We've all heard the phrase, "content is king." The question that you should ask about your content is whether or not it's worthy of being the king of something important or the king of crap. Unfortunately, much of what is pawned off as content turns out to be ruling over nothing…

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Added by J.D. Rucker on May 11, 2015 at 1:38pm — No Comments

Know Thy Enemy (and then take as much business from them as possible)

I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more…

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Added by J.D. Rucker on April 22, 2015 at 4:00pm — 1 Comment

How Car Dealers should Handle Sales Turnover

There's a stigma that comes with working in the automotive industry. It has had an effect over the years on a dealership's ability to retain high quality people, particularly on the sales floor. How can we solve this?

Before we can answer that question, it's important to understand why the…

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Added by J.D. Rucker on April 15, 2015 at 9:00am — No Comments

Why Search and Social are so Closely Tied Together (and why they're not)

When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.

Search and social are the marketing venues we…

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Added by J.D. Rucker on April 13, 2015 at 9:35am — 1 Comment

3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job

This is one of those blog posts that my team will probably hate. I can already hear them. "Stop giving away our secrets!" As I've posted before, there really should be no such thing as secret sauce in automotive digital marketing, so I'm going to share our recipe.

There are three key…

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Added by J.D. Rucker on April 2, 2015 at 11:52am — 6 Comments

Make Mobile Traffic a Top Priority for Your Website

It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.

I should go ahead and add an addendum to the…

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Added by J.D. Rucker on March 10, 2015 at 2:29am — No Comments

On the Art (and science) of Social Media Posting Frequency

Common advice in the automotive industry: "There are very strict rules that dealers should follow when posting to social media, especially as it pertains to timing."

Pop quiz: Who says things like this?

  • Companies who post on schedules
  • Gurus who want to demonstrate the need…
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Added by J.D. Rucker on March 6, 2015 at 8:02am — 4 Comments

Why We're So Excited About the Insight Customer Loyalty Conference

Some might look at what we do in content, search, and social and wonder what in the world would drive us to be so pumped about a customer loyalty conference. After all, we don't offer loyalty programs or customer…

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Added by J.D. Rucker on February 22, 2015 at 6:30pm — No Comments

Did Google Just Bump Mobile-Friendliness Up in its Ranking Algorithm?

Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while: mobile-friendliness is important for search rankings.

The move was first noted by …

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Added by J.D. Rucker on February 4, 2015 at 7:43pm — 5 Comments

If You Build It, They Won't Come (unless you support it)

In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."

The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball…

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Added by J.D. Rucker on January 28, 2015 at 1:06pm — No Comments

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"

We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's…

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Added by J.D. Rucker on January 21, 2015 at 12:30pm — 10 Comments

It’s All Going Mobile. We Get It. Now What?

Compared to a couple of years ago, the number of dealers who have some sort of mobile strategy is exponentially higher. As an industry, we're starting to really understand just how important mobile is, but there needs to be more action and less discussion, in my humble…

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Added by J.D. Rucker on January 2, 2015 at 10:52am — 28 Comments

After Further Review, the Call of the Field Stands. Links Still Drive Rankings.

I had a debate with an automotive SEO buddy back in May about the validity of high-quality inbound links for the purpose of search engine optimization. He contended that great content on the website was enough to boost rankings substantially. I argued that Google and Bing…

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Added by J.D. Rucker on November 14, 2014 at 4:45pm — 7 Comments

Links May Die Someday for SEO, but Not Quite Yet

Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.

That…

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Added by J.D. Rucker on October 24, 2014 at 5:40pm — 18 Comments

The Pursuit of Mediocrity is YOUR Best Friend

The car business is loaded with lions and gazelles. Some are ferocious, competitive beasts who want nothing but the best and they're willing to do what it takes to acquire it. Others accept what they're given and they're happy to still be alive and thriving after the economic hardship came and…

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Added by J.D. Rucker on October 15, 2014 at 12:30am — 1 Comment

Less is More in Calls-to-Action on Dealer Websites

The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a…

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Added by J.D. Rucker on September 28, 2014 at 3:15pm — 12 Comments

You Can't Optimize Two Dealers in the Same City with the Same Make

I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.

For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive…

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Added by J.D. Rucker on September 26, 2014 at 6:47pm — 9 Comments

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