Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
A friend (who happens to also be a client) called me today hoping to pick my brain about his presentation at a conference. He's an experienced General Manager who has seen it all. Sometimes, seeing it all means it's difficult to pick out the gems that you've come across in your career.
In talking about customer retention, it's easy to see the…Continue
Added by J.D. Rucker on August 14, 2015 at 5:30pm — No Comments
There are currently hundreds of major digital marketing companies in the automotive industry calling, emailing, and sending smoke signals to influencers and decision-makers at dealerships across the country. I say "hundreds" because I don't want to count them up, but it could actually be thousands. The point is that there are a ton.
It can be challenging to…Continue
If you're one who checks Google Analytics often to see how your traffic is doing, you've problem seen a lot of sites popping up in analytics over the last year or so that don't make sense. It would seem like these you're getting traffic from strange sites, particularly those selling SEO or other marketing services.
It's spam. That's the bad news. The good news…Continue
Added by J.D. Rucker on July 26, 2015 at 8:06pm — No Comments
In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly with the debate over whether to point visitors towards a specific landing page or directly into…Continue
Back in 2007, I first started really using Craigslist for car dealer clients. It had some pretty powerful uses that had nothing to do with selling cars from the site itself. I used it for SEO and it was wonderful.
Links from Craigslist were pretty strong. I would hand-craft listings with unique content for two…Continue
There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in one direction or the other.
Which is better for search PPC,…Continue
I've been pretty torn over the last few months. On one hand, I'm so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I'm concerned that many companies are starting to promote building these pages as their complete SEO strategy. What's worse is that many dealers are starting…Continue
Added by J.D. Rucker on June 23, 2015 at 2:00am — No Comments
When we first built our company in 2013, we had a big fear. It was a sense of urgency that drove us to make aggressive moves, hire talented people when we didn't have the revenue to support them, and drink lots of coffee to stay ahead of the competition. The fear came from the certainty that automotive social media vendors would catch wind about the true power of…Continue
Added by J.D. Rucker on June 17, 2015 at 1:58am — No Comments
I don't enjoy calling out vendors. It's something that I think is unprofessional in most situations. Sometimes, when a vendor is truly hurting the automotive industry, it must be done and I have to do that today.
We have a client being hounded. This other vendor has been telling them that our philosophy of using onsite and offsite content to…Continue
Those who know Bryan Armstrong are likely aware of three aspects of his life. He knows the car business and is always willing to share that knowledge with others. He is a true innovator in the industry who brings everything he has to the table. Lastly, he is a truly giving individual, adopting children in need and following a Biblical path through his…Continue
Added by J.D. Rucker on May 22, 2015 at 6:02pm — No Comments
Pulse rates are different depending on what artery you check and what method you use. Checking someone's carotid artery by hand can yield a slightly different result than taking it with a machine through the brachial artery. The same thing happens in the car business, which is why I like to talk to different people from different parts of the industry.
Added by J.D. Rucker on May 19, 2015 at 12:35pm — No Comments
We've all heard the phrase, "content is king." The question that you should ask about your content is whether or not it's worthy of being the king of something important or the king of crap. Unfortunately, much of what is pawned off as content turns out to be ruling over nothing important.
I've said it in different ways in multiple articles and videos in the…Continue
Added by J.D. Rucker on May 11, 2015 at 1:38pm — No Comments
I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more cars.
Let me be more specific so there's no…Continue
There's a stigma that comes with working in the automotive industry. It has had an effect over the years on a dealership's ability to retain high quality people, particularly on the sales floor. How can we solve this?
Before we can answer that question, it's important to understand why the problem exists in the first place. Wages can be an issue, but as Jim…Continue
Added by J.D. Rucker on April 15, 2015 at 9:00am — No Comments
When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.
Search and social are the marketing venues we chose to pursue for one big reason: minimal parody. Car dealers have…Continue
This is one of those blog posts that my team will probably hate. I can already hear them. "Stop giving away our secrets!" As I've posted before, there really should be no such thing as secret sauce in automotive digital marketing, so I'm going to share our recipe.
There are three key ingredients to a proper automotive SEO awesomesauce. You can taste for these…Continue
It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.
I should go ahead and add an addendum to the premise before I begin. Numbers aren't really lying, but they can definitely…Continue
Common advice in the automotive industry: "There are very strict rules that dealers should follow when posting to social media, especially as it pertains to timing."
Pop quiz: Who says things like this?
Some might look at what we do in content, search, and social and wonder what in the world would drive us to be so pumped about a customer loyalty conference. After all, we don't offer loyalty programs or customer appreciation services, so it wouldn't seem to be our cup of tea on the surface.
Added by J.D. Rucker on February 22, 2015 at 6:30pm — No Comments