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Philip Zelinger's Blog – January 2010 Archive (6)

Automotive Advertising Agencies Drop Conventional Media In Favor of Consumer Driven Social Networking Channels

Old school wisdoms like the customer is always right have often taken a back seat to automotive advertising agencies and auto dealers who presumed to talk at customers rather than listen to them. Hard sell tactics built on that presumption may have sold cars in the past but with the rise of the Internet and social networking media -- not so much!



Today's educated car shoppers are bypassing the auto dealer's real and virtual showrooms in favor of visiting other online… Continue

Added by Philip Zelinger on January 28, 2010 at 2:33pm — No Comments

AdAgencyOnline.Net Advises Automotive Advertising Agencies To Lead, Follow Or Get Out Of The Way

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of their blog talk radio station -- WAAOL, All Automotive Advertising All The Time - has challenged his affiliated automotive advertising agencies to keep up with the times or get out of the business. Philip passed on his suggestion on his 'Lunch With Phil Discussing Automotive Advertising'… Continue

Added by Philip Zelinger on January 26, 2010 at 4:02pm — No Comments

AdAgencyOnline.Net Directs Automotive Advertising Agencies To Use Social Networks And Search Engine Algorithms To Sell Cars

Automotive advertising agencies are challenged to provide more for less to serve a consolidating auto industry and today's Internet has provided them with the media and the methods to do it. Budget conscious consumers are firmly in the driving seat on the Internet Super Highway and auto dealers have directed their marketing messages to their online showrooms vs. their brick and mortar facilities to get their attention. More… Continue

Added by Philip Zelinger on January 25, 2010 at 8:12am — No Comments

AdAgencyOnline.Net Promotes 2010 NADA Convention To Automotive Advertising Agencies

Automotive advertising agencies have been forced to take on additional responsibilities in today's troubled economy. Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of their sponsored automotive advertising social networking resource portal -- http://AdAgencyOnline.Net -- recently promoted the 2010 NADA Convention on his blog talk radio show, "Lunch With Phil Discussing Automotive Advertising." Philip described the NADA… Continue

Added by Philip Zelinger on January 19, 2010 at 3:03pm — No Comments

Automotive Advertising Agencies Learn To Monetize Social Networking By Integrating It Into Real World Selling Processes

The World Wide Web has replaced car row as the place to shop for a vehicle. The consolidation of brick and mortar facilities may have been accelerated by a shrinking economy and government dictates however, the writing has been on the virtual wall for some time. Technology has always served as the catalyst for change and the Internet has proven to be the platform to introduce the next evolution of the auto industry.



The Internet has matured as an efficient information resource… Continue

Added by Philip Zelinger on January 14, 2010 at 1:30pm — No Comments

AdAgencyOnline.Net Promotes Video To Automotive Advertising Agencies

Automotive advertising agencies are struggling to keep up with new Internet based technologies and applications being developed to maximize the R.O.I. for their auto dealer clients automotive advertising budgets and video has surfaced as the media of choice. Conventional automotive advertising focuses on maximizing the reach and frequency of a consistent message to a qualified consumer while minimizing the cost per impression and… Continue

Added by Philip Zelinger on January 7, 2010 at 1:00pm — 2 Comments

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