Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Cedar Falls, IA, August 18, 2014; Team Toyota was featured in the cover story of the June 2014 Edition of AutoSuccess Magazine titled, “Winning The Loyalty Game! The Retention Strategy That Added $3 Million To Team Toyota’s Bottom Line.”
Paul Muller’s Team Toyota Auto Group includes Team Toyota Princeton, Team Toyota Langhorne and Team Toyota Glen Mills. All three of these highly respected operations have collectively received 70 Toyota Excellence Awards for…Continue
Added by Philip Zelinger on August 25, 2014 at 3:01pm — No Comments
Cedar Falls, Iowa: August 12th 2014, Driving Loyalty will be introducing their newly announced B2C and B2B Social Marketing Initiative at Autocon 2014 as an enhancement to their Database Marketing Platform. Autocon 2014 will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.
Autocon 2014 has a unique reputation as a “Dealer Generated Conference.” Scott Davis, the President and Founder of Driving Loyalty,…Continue
Added by Philip Zelinger on August 13, 2014 at 7:00am — No Comments
Cedar Falls, Iowa: August 04th 2014, Driving Loyalty, an auto industry focused technology vendor based out of Cedar Falls Iowa, announced that they will be exhibiting their database marketing platform at Autocon 2014.
The self-described “Dealer Generated Conference”…Continue
Added by Philip Zelinger on August 6, 2014 at 2:00pm — No Comments
Added by Philip Zelinger on June 8, 2014 at 3:37pm — No Comments
Added by Philip Zelinger on May 22, 2014 at 5:00am — No Comments
Consumers always have and always will seek the path of least resistance to get the best deal they can when they purchase a new or pre-owned vehicle; and you can't blame them. Similarly, it is understandable that auto dealers always have and always will try to define what the best deal is for their customers; and it typically includes preserving a fair profit. Unfortunately, their objectives aren't always weighted the same; even though they should be.
Today's internet educated…Continue
Added by Philip Zelinger on May 3, 2014 at 5:50pm — No Comments
Added by Philip Zelinger on April 23, 2014 at 1:28pm — No Comments
Social marketing plans often include B2C and B2B elements to take advantage of the…Continue
Added by Philip Zelinger on April 15, 2014 at 2:39pm — No Comments
Automotive advertising agencies have learned to manipulate the changing…Continue
Added by Philip Zelinger on April 14, 2014 at 10:42am — No Comments
Added by Philip Zelinger on April 11, 2014 at 10:15am — No Comments
I accept responsibility for providing proof of my performance. However, I…Continue
Philip Zelinger, the host of the blog talk radio show - Lunch With Phil Discussing Automotive Advertising - is scheduled to review a new Social Marketing Initiative being introduced by Driving Loyalty in the second quarter of 2014. The show will air on Monday, March 31st, 2014…Continue
Added by Philip Zelinger on March 30, 2014 at 5:47pm — No Comments
The Automotive Advertising Experts show is hosted on Blog Talk Radio and featured on AdAgencyOnline.Net – an auto industry networking resource portal. Philip Zelinger, the President of Ad Agency Online and host of the show, will interview Michael Wynns, the President of Automotive Resource Partner, (ARP) on Fri., March…Continue
Automotive advertising agencies have adjusted to accommodate consumer preferences that have shifted from shopping at their local auto row in favor of a growing number of online options.
The shift from conventional radio, T.V. and print media to digital advertising including websites, banner ads, S.E.O./S.E.M strategies and even email vs. direct mail has matured into even more consumer centric social…Continue
Forward thinking automotive advertising agencies understand that most changes in the auto industry are driven by technology; however, all of them are powered by human nature. The evolution from word of mouth referral systems relying on relationship based sales processes to today’s consumer driven social marketing messages can be traced to their common element; people like to do business with people that they like.…Continue
Added by Philip Zelinger on March 13, 2014 at 2:48pm — No Comments
Automotive advertising agencies must constantly reinvent themselves to keep up with consumer preferences. When customers discovered the internet automotive advertising agencies were forced to follow them online. New tools like web sites, conversion applications to capture customer information, banner ads and S.E.O./S.E.M. strategies were developed to replace radio, T.V., and print production services. …Continue
Added by Philip Zelinger on March 9, 2014 at 2:30pm — No Comments
Automotive advertising agencies and marketing consultants often leverage their resources to maximize the R.O.I. from their auto dealer client’s advertising investments. Since social marketing is powered by customers sharing their experiences online throughout their shopping, buying and ownership cycle it is logical that advertising agencies should rely on this viral media.…Continue
Social marketing may be the next best thing but, like all successful next generation solutions, it is built on the foundation of proven old school wisdoms. Word of mouth advertising pre-dates today’s technology driven social marketing as a proven way to build a business. The fact that people like to do business with people they like and that trust is the foundation for any transaction is a reflection of human nature which is the basis for long term business…Continue
Added by Philip Zelinger on March 2, 2014 at 2:51pm — No Comments
Today’s educated consumer empowered by knowledge they acquired on the internet has little patience for a self-serving dealer message. A click of their mouse will answer their questions and find a vehicle that fits their needs leaving little reason to visit a dealership. Truth be told, the brick and mortar auto dealership is not necessarily the most efficient business model for cost conscious consumers or profit driven auto dealers to achieve their respective goals.
Added by Philip Zelinger on August 6, 2012 at 10:29am — No Comments