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Jon nigbor's ADM Blog (10)

How to Use Targeted Advertising for Your Video on Facebook

Let’s say you’ve worked with Media272 and produced some great video content, and now you want to use the content to promote your business online. You’ve heard Facebook offers a powerful advertising platform that helps you find the best potential customers in a fast and cost-efficient manner. But where do you begin?

facebook ads logo https://i1.wp.com/media272.com/wp-content/uploads/2018/08/facebook_advertising_media272.png?resize=300%2C143&ssl=1 300w" sizes="(max-width:…

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Added by jon nigbor on September 4, 2018 at 10:43am — No Comments

Deepfakes and Video Fraud: Should You Be Worried?

New technology can provide ample opportunities to improve our marketing and branding. Just as often though, it seems to spawn new threats. Deepfakes – faked videos made by machine learning algorithms – can now convincingly imitate real people, from CEOs to politicians to…

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Added by jon nigbor on August 16, 2018 at 2:30pm — No Comments

Expert Tips to Improve SEO with Video

Marketers and managers have thrown around buzzwords like “SEO” for years, often with little understanding of what they mean, much less how they work. SEO, or Search Engine Optimization, is one of the key pillars of online marketing. To put it simply, it is the process of getting more traffic from unpaid sources – most notably search engines like Google.

Search Engine Optimization in text with related terms


A website…

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Added by jon nigbor on August 1, 2018 at 3:30pm — No Comments

Is it Legal to Use Paid or Fake Testimonial Videos?

If you aren’t familiar with video testimonials,

you may be wondering – what’s the point?

Why concern yourself with legality if you have no plan to use them? Let’s consider for a moment why testimonials are useful: obviously, when comparing two…

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Added by jon nigbor on July 10, 2018 at 4:30pm — No Comments

4 Strategic Insights from the Evolution of Advertising

As technology evolves, so must our approach to advertising and marketing. To thrive in the face of competition, we must adapt or die. But what can we learn from our old ways?

When we move from one medium to the next, we can find valuable lessons within the reasons we adopt a technology in the first place. Let’s take a look at how media has evolved over time and how you can use these insights to hone your marketing strategy.…

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Added by jon nigbor on March 19, 2018 at 2:00pm — No Comments

Are You Ignoring a Huge Advantage Over Your Competitors?

As marketers, we must decide regularly how best to invest our resources.

But how do we know which investments will pay off in the long run? What if we fail to seize a major opportunity when it presents itself? Often, we pass up the moment because…

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Added by jon nigbor on March 15, 2018 at 1:00pm — No Comments

Video Marketing Tips

Brian Pasch interviews me about tips we've learned from shooting auto industry videos nationwide for the past 10 years.

Check it out: Brian Pasch & Jon Nigbor talk Video Marketing

What have you learned and tried at your store?

Added by jon nigbor on May 18, 2016 at 10:40am — No Comments

SEMA 2013

Pictures from one of the best auto shows in the world - 378,000 people and at least a thousand cool cars and trucks!

Preview:  Let's Go Test Drive Entertainment Website · 580 Likes
2013 Ferrari…
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Added by jon nigbor on November 10, 2013 at 7:30pm — 1 Comment

GM and Chrysler Dealership Closings

These OEM's claim to save money by closing stores. I wonder how much they will really save by closing sales and customer service centers? It seems what consumers really want are better products and customer service.

Added by jon nigbor on June 4, 2009 at 10:31am — No Comments

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