Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
You’ve invested millions into your facility in hopes of a high return. Perhaps you just finished a major remodel. You’ve taken steps to improve the experience not just for your customers, but your staff as well. But what if you’re leaving money on the table?
If an organization like yours cares about its people, enough to invest in improving the quality of their experience, this can actually turn into a major asset…Continue
Added by jon nigbor on August 26, 2019 at 9:00am — No Comments
Have you ever tried to load a webpage or video, but after waiting a few seconds with no luck, gave up and moved on with your day? Your customers are often just like you. Studies show 40 percent of visitors will leave your website if the loading process takes more than 3 seconds, and the rest…Continue
Added by jon nigbor on August 6, 2019 at 3:32pm — No Comments
Imagine you have a set of videos from your most satisfied clients, talking about how much they love working with you. Imagine you can use these videos, again and again, to win over more clients than you know what to do with. Imagine that by doing this, you build deeper relationships with existing clients, and you save time and money because you outsourced all the legwork to WinWin Videos. And imagine these videos get finished faster than ever.
Added by jon nigbor on July 15, 2019 at 10:30am — No Comments
What would you do to massively increase your conversion rates? What would you invest in a strategy that boosted social media engagement, drastically improved your Search Engine Rankings, and substantially increased customer acquisition and loyalty?
In any established industry, one marketing issue arises time and time again: to cut through the noise of a conventional sales and marketing process. Customer attention is more fleeting than ever, and if you’re like most…Continue
Added by jon nigbor on June 17, 2019 at 8:00am — No Comments
When you visit the BG Products website, you’ll read how they are the recognized global leader in transportation maintenance services and related industries, and how their products are sold through a close-knit global…Continue
Added by jon nigbor on June 10, 2019 at 8:00am — No Comments
Credit Union Direct Lending, or CUDL, is a system developed by CU Direct to provide easy access to credit union financing for…Continue
Added by jon nigbor on June 6, 2019 at 2:00pm — No Comments
With over four million customers and 600 applicators nationwide, it’s no wonder Rhino Linings Corporation (“Rhino”) is the nation’s #1 bed liner brand. They’re a global leader in the manufacturing and distribution of spray-on protective linings, coatings, spray foams, and application equipment. From this success, Rhino has formed several strategic business units, from Rhino Vehicle Protection and Rhino Industrial to Rhino Concrete Solutions and more.
Added by jon nigbor on June 3, 2019 at 8:00am — No Comments
Customers today have access to more information than ever, which means you and your clients need to be experts on your product. Matt DiPaulo, Castrol’s Channel Marketing Manager, is constantly challenged with educating the shops who use Castrol oil, as well as the prospects who may not understand the value Castrol oil…Continue
Added by jon nigbor on February 18, 2019 at 10:30am — No Comments
When your key product has such a wide range of benefits, marketing can become a challenge. Not that a great product is more difficult to sell, but because a diverse customer base means a diverse range of needs, these segments must often be addressed in different ways. Even if your product would help the customer in question, how are they supposed to figure that out if you’re pitching them on benefits that don’t apply to their needs?
If there’s one company that excels in this area of…Continue
Added by jon nigbor on January 18, 2019 at 10:30am — No Comments
Sales and marketing change quickly these days. The strategies and tactics that seemed cutting-edge only yesterday seem to have become obsolete overnight. At the core of every successful and resilient strategy though lies a timeless concept: the importance of building trust. Why is trust so important to grow a successful business? How do you build trust with customers? Why are there so often gaps between how you view your trustworthiness, and how you customers do? Read on to find…Continue
Added by jon nigbor on December 11, 2018 at 11:30am — No Comments
As a marketer or decision maker in your company, you’d love to find a lucky break. Something your competitors aren’t taking advantage of. So what if there were a platform hiding in plain sight, broadly overlooked within your industry? Here’s the thing: there is.
To examine this situation, let’s meet Jeff. Jeff is a B2B marketer at Hypothetical Business Corporation of America (HBCA). Like nearly two out of three marketers these days,…Continue
Added by jon nigbor on November 12, 2018 at 12:30pm — No Comments
Marketing your business these days may seem less straightforward than the TV ads of the past, but that doesn’t mean it can’t be easy. In fact, with the right mix of video content you can attract customers more effectively and more economically than ever before. Read on to learn the best ways to use video content in your marketing.
1. Ads on Social Media
As we covered in…Continue
Added by jon nigbor on October 23, 2018 at 11:00am — No Comments
You may already be familiar with the idea of the “shared economy,” or “sharing economy.” Odds are, you’ve participated in it. Airbnb, Lyft, Uber, TaskRabbit, or SideCar, to name a few, have succeeded in similar business strategies, where people can offer their homes, cars, time, or space to those who want affordable rates and better choices. These companies offer competitive prices and more customized…Continue
Added by jon nigbor on October 2, 2018 at 9:00am — No Comments
Let’s say you’ve worked with Media272 and produced some great video content, and now you want to use the content to promote your business online. You’ve heard Facebook offers a powerful advertising platform that helps you find the best potential customers in a fast and cost-efficient manner. But where do you begin?
https://i1.wp.com/media272.com/wp-content/uploads/2018/08/facebook_advertising_media272.png?resize=300%2C143&ssl=1 300w" sizes="(max-width:…Continue
Added by jon nigbor on September 4, 2018 at 10:43am — No Comments
New technology can provide ample opportunities to improve our marketing and branding. Just as often though, it seems to spawn new threats. Deepfakes – faked videos made by machine learning algorithms – can now convincingly imitate real people, from CEOs to politicians to celebrities. The software takes real videos and uses them to create convincing…Continue
Added by jon nigbor on August 16, 2018 at 2:30pm — No Comments
Marketers and managers have thrown around buzzwords like “SEO” for years, often with little understanding of what they mean, much less how they work. SEO, or Search Engine Optimization, is one of the key pillars of online marketing. To put it simply, it is the process of getting more traffic from unpaid sources – most notably search engines like Google.
Added by jon nigbor on August 1, 2018 at 3:30pm — No Comments
Why concern yourself with legality if you have no plan to use them? Let’s consider for a moment why testimonials are useful: obviously, when comparing two…Continue
Added by jon nigbor on July 10, 2018 at 4:30pm — No Comments
As technology evolves, so must our approach to advertising and marketing. To thrive in the face of competition, we must adapt or die. But what can we learn from our old ways?
When we move from one medium to the next, we can find valuable lessons within the reasons we adopt a technology in the first place. Let’s take a look at how media has evolved over time and how you can use these insights to hone your marketing strategy.…Continue
Added by jon nigbor on March 19, 2018 at 2:00pm — No Comments
But how do we know which investments will pay off in the long run? What if we fail to seize a major opportunity when it presents itself? Often, we pass up the moment because…Continue
Added by jon nigbor on March 15, 2018 at 1:00pm — No Comments
Brian Pasch interviews me about tips we've learned from shooting auto industry videos nationwide for the past 10 years.
Check it out: Brian Pasch & Jon Nigbor talk Video Marketing
What have you learned and tried at your store?
Added by jon nigbor on May 18, 2016 at 10:40am — No Comments