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John Sternal's ADM Blog (260)

SWAPALEASE.COM REPORTS DECLINE IN LEASE CREDIT APPROVALS FOR THE MONTH OF JULY

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 54.3% approval rate for July.

July’s credit…

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Added by John Sternal on August 17, 2017 at 8:00am — No Comments

SWAPALEASE.COM LEASE CREDIT APPROVALS REBOUND FROM PREVIOUS MONTH WITH MORE HEALTHY LEVELS

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.8% approval rate during June, a significant rebound from May when only 48.1% were approved. The company saw less of an influx of shoppers applying for higher-end luxury leases, which often drives up non-approval rates. So far year-to-date, 62.4% of transfer applicants have been approved, compared to 67.4% the same time last year. A higher number of lease applicants registered for…

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Added by John Sternal on July 27, 2017 at 6:28am — No Comments

Jumpstart Automotive Media Wins 2 Awards of Distinction in the 23rd Annual Communicator Awards

Jumpstart has received two Awards of Distinction for its 2017 website design and 2016 – 2017 Insights Book from leading international awards program, the Communicator Awards.

With more than 6,000 entries received from across the U.S. and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts…

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Added by John Sternal on July 25, 2017 at 11:42am — No Comments

Jumpstart Automotive Media Path to Purchase Report: Subcompact SUVs/CUVs Fastest Growing Vehicle Segment

Jumpstart Automotive Media, a leading media, insights and marketing solutions company, released its monthly share of shopper interest data.

The report reveals that Subcompact SUVs and CUVs saw a 37% increase in interest across Jumpstart’s portfolio of sites in the first half of…

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Added by John Sternal on July 18, 2017 at 7:30am — No Comments

AUTO LEASE PRICES REMAIN RELATIVELY STABLE THROUGHOUT JUNE

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month.

Thirty-nine vehicles maintained their prices from the previous month to this month.…

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Added by John Sternal on July 18, 2017 at 6:00am — No Comments

Jumpstart Automotive Media May 2017 Share Of Shopper Interest Report All Luxury SUVs/CUVs See Growth, Loyalty to Midsize Sedans Increases for Fifth Consecutive Month

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its share of shopper interest data for the month of May.

  

The report reveals that shopper interest across all luxury SUV/CUV segments is up 2% from April. The report also…

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Added by John Sternal on June 20, 2017 at 10:00am — No Comments

CONSUMER INTEREST IN LUXURY SUVS DRIVES INCREASE IN CREDIT DECLINES IN THE SWAPALEASE.COM MARKETPLACE

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 48.1% approval rate during May, the lowest approval rate tracked by the company dating back to 2014 when the monthly approval ratings began.

 

Company officials pointed to a higher-than-normal influx of applicants looking to take over higher-end luxury leases, especially high-priced SUVs that come with payments in…

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Added by John Sternal on June 20, 2017 at 6:38am — No Comments

HEARST AUTOS EXPANDS TO INCLUDE ALL AUTOMOTIVE ADVERTISING SALES AND MARKETING INITIATIVES FOR HEARST MAGAZINES

Hearst Magazines announced today that its Hearst Autos division will house the automotive sales and marketing functions for the Hearst Magazines print and digital portfolio of brands. Felix DiFilippo, publisher/chief revenue officer of Car and Driver and Road & Track, adds the title of senior vice president, integrated sales, automotive for Hearst Autos; Jill Meenaghan, previously associate publisher and group marketing director of the Hearst Men’s Group, has been named chief marketing…

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Added by John Sternal on June 2, 2017 at 10:26am — No Comments

Spring Market is Over!

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click…

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Added by John Sternal on May 18, 2017 at 8:28am — No Comments

Jumpstart Automotive Media April Share Of Shopper Interest Report Highlights American Classics & A New SUV

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its share of shopper interest data for the month of April, showing strong gains among domestic OEMs, and that Chevrolet passed Ford as the brand with the most shopper interest during the month (8.9%).

Chevy Gains Top Spot; Other Brands Gain Momentum

During April, Chevrolet’s share of shopper interest increased to 8.9%, up from…

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Added by John Sternal on May 18, 2017 at 8:24am — No Comments

AUTO LEASE CREDIT APPROVALS RATE DROPS HEADING INTO LATE SPRING

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 60.0% approval rate for April, a 20.0% decrease from March (75.0%). A year ago, the approvals rate was 69.9% during the same month.

 

April’s lease credit approval rate took a dip compared to last month (75.5%). Last year’s number for the same month was slightly higher, registering at 69.9%. Following the trend of…

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Added by John Sternal on May 17, 2017 at 7:26am — No Comments

Jumpstart Automotive Media Announces Exclusive Advertising Partnership With CarStory®

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with CarStory®, a website and app that matches car shoppers with the right vehicle using patented technology and industry-leading datasets.

CarStory, the automotive brand of big data company, Vast Inc., leverages data and analytics to provide customers the information they need to make educated car-buying decisions.…

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Added by John Sternal on April 26, 2017 at 7:01am — No Comments

LEASE CREDIT APPROVALS CONTINUE TO STRENGHTEN IN MARCH

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 75.0% approval rate for March, up by 3.8% change from February, which had a 72.2% approval rate. A year ago, the approvals rate was 66.7% during the same month.

 

2017 is already showing higher lease credit approval rates than 2016. Data from the past three years show that the beginning of the year tends to have a…

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Added by John Sternal on April 12, 2017 at 6:26am — No Comments

Jumpstart Automotive Media Unveils Its 2016 – 2017 Insights Book; A Collection Of Consumer Insights Illustrating Today’s Auto Shopping Paths

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its seventh annual Insights Book. This yearlong analysis looks at shopping patterns across Jumpstart’s portfolio of automotive websites that represent more than 25 million in-market shoppers. Click here to download the 2016 – 2017 Insights Book.

Auto…

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Added by John Sternal on March 28, 2017 at 7:37am — No Comments

ANNUAL SWAPALEASE.COM NCAA TOURNAMENT SURVEY SAYS MOST DRIVERS BELIEVE DUKE WILL WIN THIS YEAR’S TOURNAMENT

The annual Swapalease.com March Madness Driver Survey results are in, and most drivers believe Duke will win this year’s tournament, while most say UCLA is their favorite team. The annual survey by online car lease marketplace, Swapalease.com, asks basketball fans to pair up their favorite teams with certain types of cars to coincide with the NCAA tournament. The online survey is presented to more than 2,500 drivers across the U.S. each year.…

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Added by John Sternal on March 13, 2017 at 8:37am — No Comments

Additional Data on Chevy Impala & Consumer Reports

Chevrolet Impala was one of two Chevrolet vehicles (Cruze) to make the Consumer Reports' top-10 list of most recommended new vehicles for 2017. See the story here. I have some additional Chevrolet Impala shopper interest data that may be useful to you, courtesy of Jumpstart Automotive Media.

According to Jumpstart, the Chevrolet Impala was the most cross-shopped non-luxury vehicle across Jumpstart’s portfolio of sites in 2016.

Chevrolet Impala has…

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Added by John Sternal on March 2, 2017 at 6:30am — No Comments

Michigan Lessees Prefer Foreign Cars to Domestic Cars

Of the lease vehicle being exchanged on Swapalease.com:

 

  • 91.2% of lease transfers exiting Michigan are domestic vehicles
  • 93.7% of lease transfers entering Michigan are foreign vehicles

Here are some other additional trends that Swapalease.com has identified:

 

  • The Southeastern region of the country imports the fewest luxury vehicle leases from elsewhere…
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Added by John Sternal on February 21, 2017 at 11:53am — No Comments

How Did Lincoln's Ad Fare During Grammys?

Lincoln teamed up with blues musician Gary Clark Jr. to produce a series of spots promoting the new 2017 Lincoln Continental. See more of the advertising campaign, as well as a peek at one of the ads here.

Jumpstart Automotive Media monitored traffic to its portfolio of automotive sites to gauge shopper interest in the…

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Added by John Sternal on February 14, 2017 at 7:30am — No Comments

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q4 2016

Swapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the fourth quarter, 2016 (click here to access the report). The report shows that Hyundai, Subaru and GMC each saw noticeable gains in search traffic for the online marketplace, which matches a person wanting out of their lease with an individual looking to take over the remaining contract.…

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Added by John Sternal on February 14, 2017 at 7:29am — No Comments

RISING AUTO & CREDIT DELINQUENCIES LEAD TO LOWER LEASE CREDIT APPROVAL RATES

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 50.0% approval rate for January, down slightly from December’s level (54.2%). A year ago, the approvals rate was 63.6% during the same month.

January’s approval rate was the lowest lease credit approval rate in the past three years. In 2016, the lowest lease credit approval rate was 54.2% in December. In 2015 and 2014 the…

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Added by John Sternal on February 9, 2017 at 8:25am — No Comments

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