Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released findings of its annual Super Bowl advertising performance report, which measures the brands that drove the greatest increases in traffic to Jumpstart’s portfolio of publishers during the game.
Jumpstart monitored auto shoppers visiting its portfolio of publishers in a time-trended series to see how traffic fluctuated when ads aired.
The five brands that drove the highest…Continue
Added by John Sternal on February 8, 2017 at 7:43am — No Comments
Monthly Lease Credit Approval Rates Decreased by 10.5% in December
CINCINNATI, OHIO (January 18, 2017) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 54.2% approval rate for December, a 10.5% decrease from November (64.7%). A year ago, the approvals rate was just 54.5%…Continue
Added by John Sternal on January 25, 2017 at 12:17pm — No Comments
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases increasing slightly entering January. While there are sixteen models being offered for $199 monthly or less, only one (Nissan Sentra SV at…Continue
Added by John Sternal on January 11, 2017 at 12:30pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 64.7% approval rate for November, a 3.2% increase from the previous month (61.5%). A year ago, the approvals rate was just 57.9% during the same month.
This year’s approval rates have been down in comparison to 2015. The lease credit approvals rates have been fluctuating on a month-to-month basis. So far this…Continue
Added by John Sternal on December 16, 2016 at 6:06am — No Comments
Cyber Monday is known as the day for getting deals on everything from toys to electronics. But what about cars? Jumpstart Automotive Media presented an online survey to approximately 2,500 Americans across the U.S. to gauge their appetite in car shopping during Cyber Monday, and to determine the best digital media channels to reach both men and women. Here are a few highlights:
Added by John Sternal on November 22, 2016 at 7:52am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 61.5% approval rate for October, a -4.9% decrease from the previous month (64.7%). A year ago, the approvals rate was just 75% during the same month.
Throughout 2016 the lease credit approval rates have been volatile, fluctuating from month to month. As a whole, this year’s approval rates have been down in comparison to…Continue
Added by John Sternal on November 17, 2016 at 6:34am — No Comments
Swapalease.com, the nation’s largest online car lease marketplace, today released its first-ever quarterly report on auto leasing, available by clicking here.
The auto lease trends report covers a…
Added by John Sternal on November 15, 2016 at 9:30am — No Comments
For anyone who finds it difficult to decide which car they want to buy, a new tool that merges psychology and technology can help.
According to a recent study, over 60% of new car buyers and 70% of used car shoppers have no specific car model in mind when they begin their car shopping journey. Most consider the internet to be the most influential source in…Continue
Added by John Sternal on October 19, 2016 at 1:00pm — No Comments
Remember when airbags were a feature? Heck, remember when side airbags and even mp3 players were a feature?
Those days are gone; at least on the Swapalease.com marketplace.
The national online car leasing marketplace has reviewed its complete inventory of vehicles and decided certain features of yesterday are so common today (or irrelevant) that it will no longer include them as a searchable check box for visitors and members. Here is the complete list of…Continue
Added by John Sternal on October 17, 2016 at 10:13am — No Comments
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with the Nissan Sentra SV currently boasting the lowest monthly payment price of just $129.00 a month. Additionally, there are two other vehicles in the car segment currently being offered at under $150.00 a month.
The other vehicles in addition to the Nissan Sentra V currently being offered for under $150.00 include the Volkswagen Jetta S at $139.00…Continue
Added by John Sternal on September 29, 2016 at 11:57am — No Comments
Personal finance experts often say the first thing you should do is negotiate the price of the car BEFORE you talk monthly payment. However, it is estimated that only 25% of car shoppers do this. It's important to do this because it shortens the "window" of the vehicle's lease payment. The window is often referred to as the portion of the vehicle a person pays in a lease, since they aren't paying for the entire vehicle.
Here's a comparative breakdown from Swapalease.com of…Continue
Added by John Sternal on September 13, 2016 at 8:57am — No Comments
Founded by Jesse Toprak, today's most influential automotive analyst, I'd like to give you a sneak preview of CarHub.com, a brand new automotive shopping website launching this fall. There are several distinct features that make CarHub.com different than any of its peers, and we want you to take it for a test drive (particularly the new personality test to help match…Continue
Added by John Sternal on August 26, 2016 at 7:06am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, today announced results of its NFL & Cars Survey, where thousands of drivers across the country made predictions about their favorite NFL teams, and also paired up certain cars and features with their favorite teams. Swapalease.com presented the online survey to more than 3,500 drivers across the country during July, 2016.
NFL relocation and expansion is on the minds of football experts. According to the survey, most…Continue
Added by John Sternal on August 24, 2016 at 2:08pm — No Comments
Jumpstart Automotive Group, a leading media, insights, and marketing solutions company, today officially unveiled a new logo and announced it is changing its name back to Jumpstart Automotive Media. The name change reflects the evolution of Jumpstart’s business and the…Continue
Added by John Sternal on August 23, 2016 at 11:00am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, unveiled new data today that show car shoppers are more interested in shorter-term lease options, compared with the traditional 36-month lease.
An online survey presented to more than 2,500 drivers across the country shows that…Continue
Added by John Sternal on August 15, 2016 at 1:30pm — No Comments
Incentives on a lease and purchase often vary, and the vast majority of car shoppers do not realize this difference. Finance Incentives Options (2 of them) are usually: Option of cash rebate (example: $2k rebate); or low interest rate over a period of time. Lease Incentives Options (3 of them) are usually: Different cash rebate; different subsidized interest rate; or a subsidized residual value.
“The art of the deal is different between financing and leasing, and the makeup of…Continue
Added by John Sternal on July 22, 2016 at 11:27am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit approvals registered a 61.1% approval rate for May, a significant drop from the approval ratings in April (69.9%).
As consumer confidence decreases it may be pulling credit approvals down with it. Consumer confidence weakened slightly in May, dropping 92.6, down from 94.7 in April according to The Conference Board. As the year continues,…Continue
Added by John Sternal on June 21, 2016 at 8:54am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, recently conducted a survey in which drivers from Southern California were asked about their driving preferences, habits and largest annoyances. Most people polled (40%) said Long Beach to Los Angeles is the most difficult corridor to drive, with Anaheim to Los Angeles (25%) coming next. …Continue
Added by John Sternal on June 14, 2016 at 10:41am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, recently completed an online survey presented to more than 2,500 drivers across the U.S. to gauge their appetite for leases deals on used cars and trucks. The company also commissioned a similar survey presented to 250 automotive executives at dealerships across the country on their desire and plans to offer more lease deals on used cars and trucks.
The opportunity for lease deals on used cars and trucks may be ripe. 78.7% of…Continue
Added by John Sternal on May 31, 2016 at 5:56am — No Comments
All the talk in auto leasing lately centers around used lease options. Toyota and Ally Financial recently announced expanded programs for used leases.
But how much would your monthly payments be on a used lease? Consumers would expect those monthly payments to be even lower since it's a three-year-old vehicle. But by how much?
National online auto lease marketplace, Swapalease.com, recently conducted a comparison of monthly payments on two popular trucks today, a 2016 GMC Yukon…Continue
Added by John Sternal on May 5, 2016 at 10:48am — No Comments