Automotive Digital Marketing

Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers

Loading... Be Patient!

John Sternal's ADM Blog (305)

BLACK BOOK VALUATIONS CHOSEN FOR ROUSH PERFORMANCE PRODUCTS

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has signed an agreement to provide vehicle valuation data for ROUSH Performance Products, a company offering an extensive line of aftermarket performance parts, vehicles and crate engines.…

Continue

Added by John Sternal on March 26, 2018 at 7:24am — No Comments

Racing to the Dealership: Baby Boomers and Millennials Show Off Their Credit Savvy in New Survey

New Equifax survey finds generational behavior differences in auto buying, prime & subprime Millennials believe they can afford vehicles at similar price points

ATLANTA, March 23, 2018 – When consumers need loans for auto purchases, understanding their own credit risk situation matters. In its latest consumer automotive survey, Equifax Inc. (NYSE:  EFX), a global information solutions company, analyzed…

Continue

Added by John Sternal on March 23, 2018 at 11:02am — No Comments

J.D. Byrider Applies Equifax Ignite™, Increases Auto Buyer Approvals by 10 Percent

When J.D. Byrider, a  leading used car sales and finance enterprise, expanded geographically and organically, they began an engagement with Equifax Inc. (NYSE:  EFX), a global…

Continue

Added by John Sternal on March 20, 2018 at 12:00pm — No Comments

All Non-Luxury Car Segments Increased in Value

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Continue

Added by John Sternal on March 20, 2018 at 8:59am — No Comments

BLACK BOOK FEBRUARY DEPRECIATION REPORT SHOWS SPIRITED START TO THE SPRING SELLING SEASON FOR SEVERAL CAR SEGMENTS

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -1.1%, significantly better than January’s level of -2.6% due to a spirited start to the spring selling season. Cars decreased -0.7%, while trucks decreased -1.4%. All vehicles are averaging a 12-month change of -14.9%.

Sub-Compact Luxury CUVs showed the highest depreciation in February at -2.8%. Vehicles in Sub-Compact Luxury Crossover segment include the Audi Q3, BMW…

Continue

Added by John Sternal on March 13, 2018 at 1:05pm — No Comments

Six Weeks in a Row of Higher Depreciation in Trucks vs. Cars

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Continue

Added by John Sternal on March 13, 2018 at 8:15am — No Comments

Lease Credit Approval Rates Rise to 65.2% in February

LEASE CREDIT APPROVAL RATES RISE TO 65.2% IN FEBRUARY

 

Healthy Lease Approval Rating in February Driven By Increase In Shoppers of Payments Under $499 Per Month

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 65.2% approval rate in February, a…

Continue

Added by John Sternal on March 7, 2018 at 6:00am — No Comments

Best Week YTD For Vehicle Depreciation

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Continue

Added by John Sternal on March 6, 2018 at 1:50pm — No Comments

NEW BLACK BOOK INFOGRAPHIC SPELLS OUT INNOVATIVE ANALYTICS PROCESS FOR VALUATIONS

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today a new educational infographic to help dealers, remarketers and lenders learn how the company’s History-Adjusted Valuations can drive more profits during appraisals. Click here to view the…

Continue

Added by John Sternal on March 6, 2018 at 1:48pm — No Comments

Jumpstart Automotive Media Path to Purchase Insights: Full-Size Pickups Jump Ahead and Saw Increase Interest from Luxury Shoppers; RAM 1500 Interest Up +172%

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its February shopper interest data results, showing how much luxury-oriented consumers are now cross-shopping full-size pickup trucks. In February, the full-size pickup truck segment climbed four spots from last year and now represents the third most-shopped segment, the highest it’s ever been according to Jumpstart.  …

Continue

Added by John Sternal on February 26, 2018 at 6:36am — No Comments

February Auto Lease Prices Drop on Luxury Vehicles, Increase on Non-Luxury Brands

Several Luxury Brands Offer Discounts to New Leases While Non-Luxury Brands Retain or Increase Monthly Payments

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of February.  Several luxury brands offered discounts on cars & SUV’s, while many non-luxury brands either increase or retained their current lease prices- encouraging shoppers to opt for luxury when…

Continue

Added by John Sternal on February 22, 2018 at 6:50am — No Comments

Olympics and Toyota Advertising Effectiveness

Toyota debuted its "Start Your Impossible" Olympics-themed ad campaign and launched in time for last week's Opening Ceremonies.…

Continue

Added by John Sternal on February 20, 2018 at 8:30am — No Comments

Swapalease.com Unveils Quarterly Auto Lease Trends Report For Q4 2017

Swapalease.com, the nation's largest online car lease marketplace, today released its quarterly lease trends report…

Continue

Added by John Sternal on February 20, 2018 at 7:02am — No Comments

Lease Credit Approval Rates Dip To Begin 2018

Higher-Than-Average Number of Lease Shoppers Continued To Search for Luxury Leases Into January and Past the Holiday Promotions

 

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 57.8% approval rate in January to begin 2018, down from 62.0% in December. January’s rate was higher than the 50% rate from a year ago in January 2017.

Some of the…

Continue

Added by John Sternal on February 12, 2018 at 12:30pm — No Comments

Lease Credit Approval Rates Dip to Begin 2018

Higher-Than-Average Number of Lease Shoppers Continued To Search for Luxury Leases Into January and Past the Holiday Promotions

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 57.8% approval rate in January to begin 2018, down from 62.0% in December. January’s rate was higher than the 50% rate from a year ago in January 2017.



Some of the reason for the lower-than-normal approval rate can be attributed to the…

Continue

Added by John Sternal on February 12, 2018 at 10:30am — No Comments

Residual vs. Int Rate: Bigger Impact to Car Payment?

With interest rates expected to continually increase in 2018, despite the recent stock market sell-off, and used car prices continuing to fall this year, mostly due to rising supply, car shoppers often ask how rising interest rates and falling residuals may impact their payments.



Swapalease.com conducted an analysis of both scenarios taking into account a typical vehicle with an MSRP of $35,000. Here are the assumptions:



Term: 36 month lease

Residual: 49%

Interest…

Continue

Added by John Sternal on February 8, 2018 at 7:10am — No Comments

Kia, Lexus, and Jeep See Highest Traffic Lifts During Super Bowl LII

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its annual Super Bowl report, which reveals the auto brands that drove the greatest traffic increases across its portfolio of publishers. This year, the Kia Stinger saw the greatest lift in shopper interest as a result of its “Feel Something Again” spot featuring Steven Tyler.

Super Bowl LII, which registered…

Continue

Added by John Sternal on February 6, 2018 at 8:16am — No Comments

How Did The Navigator & Tiguan Grammy Ads Impact Auto Shoppers?

Jumpstart Automotive Media analyzed shopping patterns from millions of automotive shoppers…

Continue

Added by John Sternal on January 30, 2018 at 11:30am — 2 Comments

NEW ANALYSIS SHOWS ALTERNATIVE FUEL VEHICLE GROWTH IN THE SWAPALEASE.COM LEASE MARKETPLACE

Swapalease.com, the nation’s largest online auto lease marketplace, offers new data that show the growth of Alternative Fuel vehicles in the lease marketplace, including hybrid and Electric Vehicles (EV). The analysis shows that Alternative Fuel vehicles now make up roughly 7.5% of the Swapalease.com marketplace, up from 5.5% back in 2015.

The analysis comes on the heels of a report by …

Continue

Added by John Sternal on January 26, 2018 at 11:18am — No Comments

MAJORITY OF AUTO LEASES MAINTAIN 2017 PRICES ENTERING JANUARY

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Thirty-three different vehicles maintained their prices from the previous month to this month showing that lease prices are holding steady as we start off the New Year.
Only one vehicle is currently offered for less than $150 per month on Wantalease.com. The Honda Civic…
Continue

Added by John Sternal on January 18, 2018 at 10:50am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service