Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Media reports have indicated that 100 million cars have been under recall since the start of 2014, with 74.2 million in 2014. According to Swapalease.com, vehicles under recall may not have a transfer processed until paperwork can be provided of the completed service. According to Swapalease.com, this added safety measure generates an additional step in the transfer process but is a necessary part to ensure vehicle safety.
Recalls Part of the OEM Marketing Strategy?…
Added by John Sternal on August 26, 2015 at 6:22am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, today released results of its NFL & Cars survey, where football fans revealed their favorite cars and also discussed which NFL teams remind them most of popular cars in automotive history. The majority of survey participants think the New England Patriots will win the SuperBowl this year, and also feel the BMW 5-Series should be Car of the Year.
Key highlights of the survey (…
Added by John Sternal on August 1, 2015 at 10:00am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals entering July saw a healthy rebound from June levels, jumping 3.5% to an overall approvals rate of 72.0%, compared with just 69.6% in the previous month.
The year-to-date approvals rate improved to 68.0%, hovering closely to the “healthy” average of 70% that Swapalease.com has historically benchmarked. Swapalease.com executives feel the July numbers reflect the continued summer strength in…
Added by John Sternal on July 28, 2015 at 10:09am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports sixteen lease deals on popular cars and trucks in its Wantalease.com new lease marketplace with monthly offers of $200 or less in June, with six under $160 per month.
Headlining the lowest monthly offer, the Volkswagen Jetta S is listed at $139.00 per month followed by the Chevrolet Cruze LT at $147.00 and the Chrysler 200 Limited at $149.00. Lease deals are offered at 24-, 36-, or…Continue
Added by John Sternal on June 25, 2015 at 11:11am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for May were down -11.5% from the month before, with 69.6% of car lease shoppers gaining approval by the bank to proceed with a car lease transfer compared with 78.6% during April.
The year-to-date (67.4%) lease credit approval rate in 2015 has performed slightly better than same time a year ago when 65.9% of car lease shoppers were gaining approvals. And despite some…
Added by John Sternal on June 16, 2015 at 10:55am — No Comments
Should the auto industry be paying closer attention to SubPrime Leasing? Recent comments from KBB and Autotrader analysts said competition might be encouraging lenders to explore this profile further. Butbelieves this is a segment that not only offers lower-than-expected risk, but one that could benefit from more leasing options.
Added by John Sternal on June 10, 2015 at 1:59pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports several aggressive lease deals in May according to its Wantalease.com new lease online marketplace. Fifteen popular cars and trucks are being offered this month with monthly payments of $200 or less.
Five cars are offered for less than $149 per month, headlined by the Chevrolet Malibu LT, which can be leased for $149 monthly and $0 down payment. Other cars offered at $149 monthly include the…
Added by John Sternal on May 20, 2015 at 1:54pm — No Comments
Swapalease.com executives recently analyzed the difference in how Hollywood leverages cars today versus during the 1970s and ‘80s. The difference is obvious.
During the 1970s and ‘80s, Hollywood went to great lengths to showcase iconic cars and trucks in popular TV shows and movies.
Since the late 1990s,…
Added by John Sternal on April 29, 2015 at 8:02am — No Comments
Added by John Sternal on April 22, 2015 at 6:30am — No Comments
Consumers looking to purchase lease takeovers will utilize WeGoLook to complete auto inspections prior to the transaction.
WeGoLook announces it has…
Added by John Sternal on April 15, 2015 at 7:30am — No Comments
Volatility Remains for Lease Applicants Due to Increased Attention on Secondary Market
CINCINNATI, OHIO (April 14, 2015) – Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for March tumbled to just 60.0% of lease transfer applicants, with the 2015 average off the average healthy pace at just 63.4%.
Lease credit approval volatility has been apparent over the last six months, with every other month surging above or below…
Shoppers Want More Creative Thinking in Leasing; Not Interested in Autonomous Driving
CINCINNATI, OHIO (March 24, 2015) – Swapalease.com, the nation’s largest car lease marketplace, released its latest report addressing the future of automotive trends as told by car shoppers and consumers. Swapalease.com surveyed more than 2,500 drivers and car shoppers across the U.S. to find out how they’d like to shop for cars in the future, among other car-related findings. Among the findings,…
Added by John Sternal on March 24, 2015 at 1:02pm — No Comments
Swapalease.com, the nation's largest online lease marketplace, compared truck inventory and consideration data from 2014 against 2012 and found that there has been a significant increase in the number of shoppers driving truck leases, and those looking for truck…Continue
Added by John Sternal on February 20, 2015 at 1:30pm — No Comments
CINCINNATI, OHIO (January 28, 2015) – In truth, there may not be 50 different shades, but 80% of the cars and trucks in the Swapalease.com auto lease marketplace are in the gray family (including white and black). Swapalease.com, the nation’s largest car lease marketplace, analyzed colors of its entire online ecosystem and discovered that the grayscale dominates the automotive landscape.
Specifically, the colors black (31.4%), white (19.6%), silver (13.1%), dark grey (9.1%) and grey…
Added by John Sternal on January 28, 2015 at 6:37am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for 2014 ended with a rate of 69.0%, down from the 2013 approval rate of 77.7% approvals. December 2014 specifically ended with a monthly approvals rate of 60.9%, down from the previous December that saw 73.3% approvals in 2013.
“The year ended much the same way it progressed, with turbulence as the approvals theme for the entire 2014 campaign,” said Scot Hall, Executive Vice President of…
Added by John Sternal on January 22, 2015 at 6:48am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, analyzed four of today’s most popular fuel-sippers against four of today’s most popular large trucks/SUVs to see if low gas prices are impacting consumer demand. The company analyzed search and consideration data from 2013 against 2014, when gas prices fell continuously through the end of the year.
The analysis showed that some small cars remained in healthy demand, while others did not. The analysis showed the same for…
Added by John Sternal on January 20, 2015 at 12:17pm — No Comments
Below are some stats from a recent survey you might find interesting from a December online Swapalease.com survey that was presented to 2,500 people across U.S. and Canada.
54.8% of men said they do not look forward to environments where negotiation takes place (66.7% of women).
However, while 32.5% of men said TV shows like Pawn Stars, Storage Wars and American Pickers have made them better negotiators, 78.2% of women said the…
Added by John Sternal on January 14, 2015 at 1:33pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, unveiled results of its latest survey showing that 82% of drivers across the U.S. would consider getting a used car or truck lease that was three years old. Swapalease.com is studying the consumer appetite for used leasing and presented an online survey in front of 2,500 drivers across the country during November, 2014.
One of the benefits of a used lease would include a lower monthly payment, and approximately a third of…
Added by John Sternal on January 8, 2015 at 1:45pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even more end-of-year momentum for lease applications and vehicle exchange rates. November saw an approvals rate of 84.2%, the second-highest monthly lease approvals rate during 2014 (August saw 85.7%).
The monthly approvals rate was driven by early holiday lease campaigns and offers, with a rising number of lessees exchanging vehicles from brands…
Added by John Sternal on December 17, 2014 at 8:07am — No Comments
Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year negotiating heats up.
For example, consumers can lease a 2015 Toyota Camry for $293.71 per month, compared to a new 2014 model priced at $319.22. A 2015 Chevrolet…
Added by John Sternal on December 15, 2014 at 11:23am — No Comments