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John Sternal's Blog – October 2017 Archive (6)

Jumpstart Automotive Media Unveils Its Latest Joint Study With Ipsos Connect Identifying Today’s Luxury Owners and What Motivates Them

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company and division of Hearst Autos, today released…


Added by John Sternal on October 31, 2017 at 7:30am — No Comments

MAJORITY OF AUTO LEASES MAINTAIN OR DECREASE IN PRICE IN OCTOBER, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Twenty-four vehicles maintained their prices from the previous month to this month. Additionally, there are sixteen models offered for $200 monthly or less, and three vehicles currently offered for less than $150 per month.…


Added by John Sternal on October 26, 2017 at 7:14am — No Comments

LEASE CREDIT APPROVAL RATES LOWEST IN 2017 FOLLOWING HURRICANES HARVEY AND IRMA, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 47.6% approval rate for September.

The lease credit approval rate fell to the lowest percentage seen thus far in 2017 in September after a relatively strong…


Added by John Sternal on October 23, 2017 at 9:38am — No Comments

Jumpstart Automotive Media Path to Purchase Report: Full-Size Luxury Sedans See Shopper Interest Increase; New Lexus LS & Nissan Frontier Drive Additional Interest

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers are showing more interest in vehicle segments such as Full-Size Luxury Sedans, and soon-to-be-released models are generating excitement among shoppers.

During September, shopper interest in Full-Size Luxury Sedans grew 15%. The…


Added by John Sternal on October 19, 2017 at 7:34am — No Comments

Jumpstart Announces Partnership With

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company and division of Hearst Autos, today announced an exclusive advertising sales representation agreement with, an auto research website that provides consumers with free access to the most…


Added by John Sternal on October 10, 2017 at 7:30am — No Comments

What Dealers Had To Say About Their F&I Products

Protective Asset Protection, which operates dealer-owned warranty programs / F&I products (DOWC) for auto dealers, recently conducted an online survey presented to 1,500 auto dealer professionals in the U.S. Here are highlights of the results, which you may be interested in for a story:


When asked about the biggest challenge with their current F&I products, 29% of dealer respondents said both “too much of an…


Added by John Sternal on October 4, 2017 at 11:29am — No Comments

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