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John Sternal's Blog – September 2017 Archive (3)

Jumpstart Automotive Media Path to Purchase Report: Luxury Sport and Coupe Segments Showing Growth in Shopper Interest with a Spotlight on Toyota

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers have recently shown more interest in segments such as Luxury Sport, Coupe, Luxury Sport Sedan, and Large SUVs.

Between July and August, shopper interest in the Luxury Sport segment grew 28%; the Coupe segment grew 15%; Luxury…

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Added by John Sternal on September 19, 2017 at 12:52pm — No Comments

Hearst Autos Announces Permanent Location In Chamblee, GA

Hearst Autos, the only full-service consultative resource for connecting automotive marketers with in-market auto shoppers, today announced its new permanent office in Chamblee, GA., just outside of Atlanta.

 

Located in Chamblee’s Antique Row district, the office has an open floor plan…

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Added by John Sternal on September 19, 2017 at 6:00am — No Comments

LEASE CREDIT APPROVAL RATES BOUNCE BACK IN AUGUST

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.3% approval rate for August, just shy of the “healthy” mark at 70%.

 

The credit approval rate for August saw a noticeable improvement from last month’s rate of just 54.3%. In more complete context, a year ago the approvals rate was much lower, reaching only 57.7% this time last year.

 

The jump in…

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Added by John Sternal on September 14, 2017 at 6:27am — No Comments

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