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John Sternal's Blog – August 2018 Archive (8)

Latest Auto Brand Shopping Highlights - What Consumers Are Looking At

Following are the latest brand shopping insights from Jumpstart Automotive Media, which tracks millions of consumer shopping patterns each month. Here are some interesting data points from their most recent report:

  • Subaru had the most July growth in brand interest (+9%) compared with June among top 10 brands, now ranking 9th. The Crosstrek contributed to its growth (+18% in the Subcompact SUV/CUV segment) and the Ascent is gaining interest (new launch) with 31% growth…
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Added by John Sternal on August 30, 2018 at 6:32am — No Comments

ANNUAL SWAPALEASE.COM “NFL AND CARS” SURVEY PAIRS NFL TEAMS WITH CERTAIN TYPES OF CARS AND TRUCKS

Car Enthusiasts Also Weigh in On Topics Like National Anthem Debate, Loss of Interest in Football, and Vehicle Subscription Services

Swapalease.com, the nation’s largest car lease marketplace, unveiled today results from its fourth annual “NFL and Cars” survey, offering predictions car enthusiasts have on the upcoming NFL season, and ranking which types of cars remind them of NFL franchises.

While the majority of those polled said the New York Giants (10.8%)…

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Added by John Sternal on August 28, 2018 at 7:37am — No Comments

SWAPALEASE.COM RELEASES LEASE TRENDS REPORT FOR SECOND QUARTER

Search Traffic on Secondary Market Jumps; Shoppers Seeking Alternate Options From Fewer OEM Incentive Offers

 

CINCINNATI, OHIO (August 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights from the second quarter of 2018. According to the report, brands such as Buick (6%), Volkswagen (6%), Infiniti (9%) and Hyundai (5%) saw increases in search traffic compared to the…

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Added by John Sternal on August 16, 2018 at 9:01am — No Comments

Swapalease.com Announces The Top Vehicles for Football Tailgate Season

Swapalease.com Analyzed The Most Comfortable and Practical Vehicles for Football Season

Cincinnati, OH (August 13, ,2018) Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “top vehicles for tailgate season” based on an analysis of its automotive customer advisor team. Swapalease.com advisors analyzed a variety of vehicles from all brands, and collectively selected five vehicles they believe are the most…

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Added by John Sternal on August 13, 2018 at 9:25am — No Comments

Equifax Names Jennifer Reid Its U.S. Automotive Marketing & Strategy Lead

Equifax has named Jennifer (Jenn) Reid its Vice President – Automotive Marketing & Strategy Lead – U.S. Information Solutions (USIS). In this role, Reid will be responsible for the development of Equifax’s automotive growth strategies, as well as overseeing specific marketing plans and initiatives. This includes understanding competitive automotive industry market dynamics and trends, key customer insights, new product…

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Added by John Sternal on August 13, 2018 at 9:12am — No Comments

Automotive Brands On The Rise in July

Courtesy of Jumpstart Automotive Media's shopper insights team, below are some highlights of automotive brands that are capturing the attention of automotive shoppers this summer. "Everybody in America knows that trucks and utilities are hot currently, but the following brands and vehicles can help answer specifically what the American shopper wants to drive next," said Colin Thomas, senior analyst, strategic insights at Jumpstart. "Jeep has…

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Added by John Sternal on August 8, 2018 at 7:30am — No Comments

Auto Credit Trends from Equifax Through April 2018

Auto Loan Origination Observations through April 2018 reported as of June 2018:

  • 7.96 million auto loans, totaling $179.7 billion, have been originated year-to-date. This is a 0.3% increase in accounts and a 2.7% increase in balances over this time last year. Auto loans represent 85.8% of all auto…
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Added by John Sternal on August 7, 2018 at 6:30am — No Comments

Leasing vs. Buying- The Most Affordable Vehicle Option for University Students

University students are leasing short-term vehicles to meet their transportation needs for college

With hefty tuition prices rising each and every year, college students and their parents brace themselves for college expenses. Outstanding Federal loan debt has reached almost 1.4 trillion dollars, the…

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Added by John Sternal on August 6, 2018 at 6:32am — No Comments

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