Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

John Sternal's Blog – June 2018 Archive (8)

How Analytics Help Lenders Identify Subprime Opportunities at the Dealer Level

Subprime auto loan volume and market share has continued to decline this year, illustrating that auto lenders may be tightening lending standards. As lenders consider which loans to approve, they should use analytic tools that widen their opportunities and better understand which dealers offer the best potential for their book of business.

According To Most Recent Equifax Data on Subprime Activity:

--871,900 auto loans and leases have been originated YTD to…

Continue

Added by John Sternal on June 27, 2018 at 1:03pm — No Comments

Which Brands Saw Fastest Growth in May?

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, has new insights into the top fastest growing brands during the month of May. Jumpstart looked at which brands saw the largest increase in shopper interest and searches across its network of publishing sites. See below for trend data.

 

Top 5 fastest growing brands in May (vs. April):

Porsche: +19%

Fiat: +18%

Maserati: +16%

BMW: +14%

MINI:…

Continue

Added by John Sternal on June 27, 2018 at 1:01pm — No Comments

Swapalease.com Unveils The Best Family Cars Kids Will Want as Seen In Their Favorite Movies This Summer

Jurassic World, Deadpool 2, and Avengers Infinity War all Premiered Late June, Include Practical Family Vehicles

Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “best family cars kids will want” after several kid-friendly summer movie releases feature practical cars in a variety of scenes.  Automakers such as Ford, Jeep, Infiniti, Mitsubishi, Chevrolet, and Nissan all…

Continue

Added by John Sternal on June 27, 2018 at 5:43am — No Comments

Equifax Reveals Additional Auto Consumer Credit Insights

Customized searches, understanding buying power & pre-approvals…

Continue

Added by John Sternal on June 21, 2018 at 6:30am — No Comments

Top Performing Segments During May Based on Shopper Interest

 Luxury Performance SUV/CUV: +34%

**Led the way in growth in May 2018 and interest was 10% higher than May 2017

Compact Performance: +18%

Luxury Coupe: +15%

Luxury Performance: +15%

Luxury Performance Sedan: +14%

 

Share of Interest percentage increases compared with previous month

 

Reasons Why Interest in Luxury Sports Cars is Falling Compared with Luxury Utilities

  • Back in 2016,…
Continue

Added by John Sternal on June 20, 2018 at 1:14pm — No Comments

Equifax and Oplogic Stop Synthetic Identity Fraud at Michigan Dealership

CRM driver’s license scan and advanced analytics

reduce unwanted threats,
even before the test…

Continue

Added by John Sternal on June 19, 2018 at 6:00am — No Comments

Majority of Auto Leases Stabilize Prices Entering Summer

55.3% of Today’s Popular Leases Retain their Monthly Payment Prices Entering June

 Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Thirty-six different vehicles maintained their prices from the previous month to this month showing that lease prices are holding steady as we move into the summer…

Continue

Added by John Sternal on June 14, 2018 at 11:38am — No Comments

NEW PROTECTIVE ASSET PROTECTION SURVEY SHOWS WHERE DRIVERS ARE USING THEIR VEHICLE SERVICE CONTRACT AND ANCILLARY BENEFITS

High Performance Tires and Wheels;

Complex In-Vehicle Technology Benefits Increase

Protective Asset Protection, a provider…

Continue

Added by John Sternal on June 7, 2018 at 6:00am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. BG/SBLC FOR LEASE AND SALE

Posted by Nathani Abhishek on September 21, 2016

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service