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John Sternal's Blog – June 2017 Archive (3)

Jumpstart Automotive Media May 2017 Share Of Shopper Interest Report All Luxury SUVs/CUVs See Growth, Loyalty to Midsize Sedans Increases for Fifth Consecutive Month

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its share of shopper interest data for the month of May.

  

The report reveals that shopper interest across all luxury SUV/CUV segments is up 2% from April. The report also…

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Added by John Sternal on June 20, 2017 at 10:00am — No Comments

CONSUMER INTEREST IN LUXURY SUVS DRIVES INCREASE IN CREDIT DECLINES IN THE SWAPALEASE.COM MARKETPLACE

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 48.1% approval rate during May, the lowest approval rate tracked by the company dating back to 2014 when the monthly approval ratings began.

 

Company officials pointed to a higher-than-normal influx of applicants looking to take over higher-end luxury leases, especially high-priced SUVs that come with payments in…

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Added by John Sternal on June 20, 2017 at 6:38am — No Comments

HEARST AUTOS EXPANDS TO INCLUDE ALL AUTOMOTIVE ADVERTISING SALES AND MARKETING INITIATIVES FOR HEARST MAGAZINES

Hearst Magazines announced today that its Hearst Autos division will house the automotive sales and marketing functions for the Hearst Magazines print and digital portfolio of brands. Felix DiFilippo, publisher/chief revenue officer of Car and Driver and Road & Track, adds the title of senior vice president, integrated sales, automotive for Hearst Autos; Jill Meenaghan, previously associate publisher and group marketing director of the Hearst Men’s Group, has been named chief marketing…

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Added by John Sternal on June 2, 2017 at 10:26am — No Comments

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