Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click…Continue
Added by John Sternal on May 18, 2017 at 8:28am — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its share of shopper interest data for the month of April, showing strong gains among domestic OEMs, and that Chevrolet passed Ford as the brand with the most shopper interest during the month (8.9%).
Chevy Gains Top Spot; Other Brands Gain Momentum
During April, Chevrolet’s share of shopper interest increased to 8.9%, up from…Continue
Added by John Sternal on May 18, 2017 at 8:24am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 60.0% approval rate for April, a 20.0% decrease from March (75.0%). A year ago, the approvals rate was 69.9% during the same month.
April’s lease credit approval rate took a dip compared to last month (75.5%). Last year’s number for the same month was slightly higher, registering at 69.9%. Following the trend of…Continue
Added by John Sternal on May 17, 2017 at 7:26am — No Comments