Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

John Sternal's Blog – April 2013 Archive (9)

Lease Pull Ahead Programs Bring Flexibility To Consumers

Lease pull ahead programs allow drivers to wave their last remaining payments if they agree to immediately buy or lease a new vehicle of the same brand. Are they beneficial to the dealer, brand and customer?

With more off-lease volume expected in 2013, manufacturers and leasing companies are leveraging lease pull-ahead programs as a way to massage customer loyalty and keep people…

Continue

Added by John Sternal on April 26, 2013 at 10:09am — No Comments

Spring Segment Vehicle Trend Takes Different Direction

Following is the latest Used Car Market Report from Black Book.  It seems that price is the value driver in the market information from this past week. There have been reporting periods where slightly more Average condition vehicles than Clean were adjusted and generally with more increasing adjustments on the Average condition units. This past week was the strongest example of this. More than 216 Average condition…

Continue

Added by John Sternal on April 23, 2013 at 12:57pm — No Comments

Trucks Show Positive Increase In Used Car Segment

Here is the latest used car market report from Black Book. As the editors came back from auctions over the past week their observations and resulting comments indicated that many dealers were not bidding as aggressively, a sign that retail had been slower recently and they just didn’t need to replace previously sold units.

There is still enough…

Continue

Added by John Sternal on April 19, 2013 at 11:09am — No Comments

With Increase In Cost Of Ownership, Does It Make More Sense To Lease?

AAA recently unveiled its 2013 annual study in the cost of ownership for the typical sedan, available at AAA’s “Your Driving Costs” study, which revealed a nearly 2% increase in the cost to own and operate a sedan in the U.S. This report must raise a few…

Continue

Added by John Sternal on April 18, 2013 at 7:32am — No Comments

Small Car Segment Take Fastest Growing Lease Market

Small cars aren’t typically synonymous with leasing. Rather, it’s usually luxury vehicles and trucks consuming the lease contracts. However, Swapalease.com has some new data that might show that more people are leasing smaller cars.



The Ford Focus was recently named the …

Continue

Added by John Sternal on April 11, 2013 at 2:36pm — No Comments

Entry Level Cars Continue To Climb In Automotive Market

Here is the latest used car market report from Black Book. As the week progressed and comments arrived from the Black Book survey personnel, there were primarily three main descriptions of the auction activity and market: steady, good and strong. On the other hand there was a slightly surprising…

Continue

Added by John Sternal on April 11, 2013 at 2:26pm — No Comments

Gas Prices Continue To Fall As March Ends On High Note For Dealers & Remarketers

Here is the latest used car market report from Ricky Beggs and Black Book. Gas prices continue to fall, but only $.015 this past week. At least we are $.24 less than a year ago. I wish I could say the decline at the pump was directly driving the market, but at this point this is an afterthought. The overall strength is really based on less than full operating lanes with…

Continue

Added by John Sternal on April 4, 2013 at 10:23am — No Comments

Lease Vehicles Show Price Increase Surpassing Pre-Recession Times

Car lease deals are more plentiful today compared with just a few years ago, but how do today’s lease payments compare with pre-recession levels? National car lease marketplace Swapalease.com analyzed monthly payments in 2012 and compared with vehicle inventory from 2006, finding payments on many models have increased…

Continue

Added by John Sternal on April 3, 2013 at 1:36pm — No Comments

RV Values Show Steady Increase

It may be early April as we release this market update, but for sure the market overview is all solid facts and no tom foolery for dealers interested in motorcycle and powersports, the collectible and exotic cars, the recreational vehicles and the mother of all work markets, the…

Continue

Added by John Sternal on April 2, 2013 at 8:53am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2017

2016

2015

2014

2013

2012

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Confirm and Cultivate Your HVA

Posted by Garry House on August 17, 2017

3. Car Buyer Myth Busters from PERQ

Posted by Ralph Paglia on October 15, 2017

4. Understanding Customer Intent

Posted by Colin Forrest on September 22, 2017

Share the Best Content w/AutoMarketing Community

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service