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John Sternal's Blog – February 2018 Archive (8)

Jumpstart Automotive Media Path to Purchase Insights: Full-Size Pickups Jump Ahead and Saw Increase Interest from Luxury Shoppers; RAM 1500 Interest Up +172%

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its February shopper interest data results, showing how much luxury-oriented consumers are now cross-shopping full-size pickup trucks. In February, the full-size pickup truck segment climbed four spots from last year and now represents the third most-shopped segment, the highest it’s ever been according to Jumpstart.  …

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Added by John Sternal on February 26, 2018 at 6:36am — No Comments

February Auto Lease Prices Drop on Luxury Vehicles, Increase on Non-Luxury Brands

Several Luxury Brands Offer Discounts to New Leases While Non-Luxury Brands Retain or Increase Monthly Payments

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of February.  Several luxury brands offered discounts on cars & SUV’s, while many non-luxury brands either increase or retained their current lease prices- encouraging shoppers to opt for luxury when…

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Added by John Sternal on February 22, 2018 at 6:50am — No Comments

Olympics and Toyota Advertising Effectiveness

Toyota debuted its "Start Your Impossible" Olympics-themed ad campaign and launched in time for last week's Opening Ceremonies.…

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Added by John Sternal on February 20, 2018 at 8:30am — No Comments

Swapalease.com Unveils Quarterly Auto Lease Trends Report For Q4 2017

Swapalease.com, the nation's largest online car lease marketplace, today released its quarterly lease trends report…

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Added by John Sternal on February 20, 2018 at 7:02am — No Comments

Lease Credit Approval Rates Dip To Begin 2018

Higher-Than-Average Number of Lease Shoppers Continued To Search for Luxury Leases Into January and Past the Holiday Promotions

 

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 57.8% approval rate in January to begin 2018, down from 62.0% in December. January’s rate was higher than the 50% rate from a year ago in January 2017.

Some of the…

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Added by John Sternal on February 12, 2018 at 12:30pm — No Comments

Lease Credit Approval Rates Dip to Begin 2018

Higher-Than-Average Number of Lease Shoppers Continued To Search for Luxury Leases Into January and Past the Holiday Promotions

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 57.8% approval rate in January to begin 2018, down from 62.0% in December. January’s rate was higher than the 50% rate from a year ago in January 2017.



Some of the reason for the lower-than-normal approval rate can be attributed to the…

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Added by John Sternal on February 12, 2018 at 10:30am — No Comments

Residual vs. Int Rate: Bigger Impact to Car Payment?

With interest rates expected to continually increase in 2018, despite the recent stock market sell-off, and used car prices continuing to fall this year, mostly due to rising supply, car shoppers often ask how rising interest rates and falling residuals may impact their payments.



Swapalease.com conducted an analysis of both scenarios taking into account a typical vehicle with an MSRP of $35,000. Here are the assumptions:



Term: 36 month lease

Residual: 49%

Interest…

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Added by John Sternal on February 8, 2018 at 7:10am — No Comments

Kia, Lexus, and Jeep See Highest Traffic Lifts During Super Bowl LII

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its annual Super Bowl report, which reveals the auto brands that drove the greatest traffic increases across its portfolio of publishers. This year, the Kia Stinger saw the greatest lift in shopper interest as a result of its “Feel Something Again” spot featuring Steven Tyler.

Super Bowl LII, which registered…

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Added by John Sternal on February 6, 2018 at 8:16am — No Comments

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