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John Sternal's Blog – February 2017 Archive (5)

Michigan Lessees Prefer Foreign Cars to Domestic Cars

Of the lease vehicle being exchanged on


  • 91.2% of lease transfers exiting Michigan are domestic vehicles
  • 93.7% of lease transfers entering Michigan are foreign vehicles

Here are some other additional trends that has identified:


  • The Southeastern region of the country imports the fewest luxury vehicle leases from elsewhere…

Added by John Sternal on February 21, 2017 at 11:53am — No Comments

How Did Lincoln's Ad Fare During Grammys?

Lincoln teamed up with blues musician Gary Clark Jr. to produce a series of spots promoting the new 2017 Lincoln Continental. See more of the advertising campaign, as well as a peek at one of the ads here.

Jumpstart Automotive Media monitored traffic to its portfolio of automotive sites to gauge shopper interest in the…


Added by John Sternal on February 14, 2017 at 7:30am — No Comments

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q4 2016, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the fourth quarter, 2016 (click here to access the report). The report shows that Hyundai, Subaru and GMC each saw noticeable gains in search traffic for the online marketplace, which matches a person wanting out of their lease with an individual looking to take over the remaining contract.…


Added by John Sternal on February 14, 2017 at 7:29am — No Comments

RISING AUTO & CREDIT DELINQUENCIES LEAD TO LOWER LEASE CREDIT APPROVAL RATES, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 50.0% approval rate for January, down slightly from December’s level (54.2%). A year ago, the approvals rate was 63.6% during the same month.

January’s approval rate was the lowest lease credit approval rate in the past three years. In 2016, the lowest lease credit approval rate was 54.2% in December. In 2015 and 2014 the…


Added by John Sternal on February 9, 2017 at 8:25am — No Comments

Alfa Romeo, Ford, and Kia See Highest Share of Traffic Throughout Super Bowl 51

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released findings of its annual Super Bowl advertising performance report, which measures the brands that drove the greatest increases in traffic to Jumpstart’s portfolio of publishers during the game.

Jumpstart monitored auto shoppers visiting its portfolio of publishers in a time-trended series to see how traffic fluctuated when ads aired.  

The five brands that drove the highest…


Added by John Sternal on February 8, 2017 at 7:43am — No Comments

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