Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

John Sternal's Blog – February 2017 Archive (5)

Michigan Lessees Prefer Foreign Cars to Domestic Cars

Of the lease vehicle being exchanged on Swapalease.com:

 

  • 91.2% of lease transfers exiting Michigan are domestic vehicles
  • 93.7% of lease transfers entering Michigan are foreign vehicles

Here are some other additional trends that Swapalease.com has identified:

 

  • The Southeastern region of the country imports the fewest luxury vehicle leases from elsewhere…
Continue

Added by John Sternal on February 21, 2017 at 11:53am — No Comments

How Did Lincoln's Ad Fare During Grammys?

Lincoln teamed up with blues musician Gary Clark Jr. to produce a series of spots promoting the new 2017 Lincoln Continental. See more of the advertising campaign, as well as a peek at one of the ads here.

Jumpstart Automotive Media monitored traffic to its portfolio of automotive sites to gauge shopper interest in the…

Continue

Added by John Sternal on February 14, 2017 at 7:30am — No Comments

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q4 2016

Swapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the fourth quarter, 2016 (click here to access the report). The report shows that Hyundai, Subaru and GMC each saw noticeable gains in search traffic for the online marketplace, which matches a person wanting out of their lease with an individual looking to take over the remaining contract.…

Continue

Added by John Sternal on February 14, 2017 at 7:29am — No Comments

RISING AUTO & CREDIT DELINQUENCIES LEAD TO LOWER LEASE CREDIT APPROVAL RATES

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 50.0% approval rate for January, down slightly from December’s level (54.2%). A year ago, the approvals rate was 63.6% during the same month.

January’s approval rate was the lowest lease credit approval rate in the past three years. In 2016, the lowest lease credit approval rate was 54.2% in December. In 2015 and 2014 the…

Continue

Added by John Sternal on February 9, 2017 at 8:25am — No Comments

Alfa Romeo, Ford, and Kia See Highest Share of Traffic Throughout Super Bowl 51

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released findings of its annual Super Bowl advertising performance report, which measures the brands that drove the greatest increases in traffic to Jumpstart’s portfolio of publishers during the game.

Jumpstart monitored auto shoppers visiting its portfolio of publishers in a time-trended series to see how traffic fluctuated when ads aired.  

The five brands that drove the highest…

Continue

Added by John Sternal on February 8, 2017 at 7:43am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service