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John Sternal's ADM Blog (375)

SURVEY SHOWS MANY DEALER PRINCIPLES ARE UNAWARE HOW THE NEW TAX LAW MAY AFFECT PARTICIPATION PROGRAM SELECTION

Dealers Must Make Decisions to Protect

Participation Program Tax Losses

 

Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs, announced…

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Added by John Sternal on October 16, 2018 at 10:00am — No Comments

Lease Credit Approval Rates Drop Slightly To 69.8% in September

Lease Approval Ratings Drop by 3.9% in the Month of September after Steady Increases over Previous Four Months

 

CINCINNATI, OHIO (October 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace,…

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Added by John Sternal on October 16, 2018 at 6:30am — No Comments

Jumpstart Automotive Media Unveils New Insights On Frustrations That Both Consumers & Dealers Face On Vehicle Pricing, Negotiations

Consumers Negotiate Because They Don’t Believe The Lowest Price Is Truly “The Lowest Price”

A full 86 percent of consumers already have a price in mind for the car they want …

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Added by John Sternal on October 9, 2018 at 7:15am — No Comments

Swapalease.com Announces Most Practical Vehicles for College Athletes

Swapalease.com Announces Most Practical Vehicles for College Athletes

Swapalease.com Analyzed the Most Practical and Convenient Vehicles for Fall Sports Activities

Cincinnati, OH (October 8, ,2018) Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “most practical vehicles for college athletes” based on an analysis of its automotive customer advisor team. Swapalease.com advisors analyzed…

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Added by John Sternal on October 8, 2018 at 7:01am — No Comments

Jumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers; Study Sheds Light on Differences in Perceptions and Where They Align

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience."

The report looks at points of view of both the…

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Added by John Sternal on September 25, 2018 at 6:30am — No Comments

August Auto Lease Prices Increase By Up To 54% On Several Vehicles

Several Brands Increase Lease Prices by up to 54% on Vehicles of All Sizes as New Model-Year Units Enter Showroom; Interest Rate Hikes Take Effect

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of August.  Several automotive brands significantly raised prices on lease deals for mid-size and full-size cars, as well as pickups and SUVs. With rising interest rates on new vehicles…

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Added by John Sternal on September 20, 2018 at 6:28am — No Comments

Auto Portfolio Balances Have Topped 1.25 Trillion for First Time

The latest auto credit trends as reported by Equifax through May 2018 :

 

Total outstanding auto portfolio balance is now 1.27T (passed 1 ¼-mark). 

 

Auto Loan Originations Observations through May 2018 reported as of July 2018:

  • 10.2 million auto loans, totaling $230.6 billion, have been originated year-to-date. This is a 1.1% increase in accounts and a 3.2% increase in balances over this time last year. Auto loans represent 85.9% of…
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Added by John Sternal on September 11, 2018 at 9:29am — No Comments

LEASE CREDIT APPROVAL RATES RISE TO 72.6% IN AUGUST

Lease Approval Ratings in August Reach Their Highest Number Yet for 2018

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.6% approval rate in August, a rise from the July rate of 71.2%.

August experienced a higher number of applicants with qualifications that led to more approvals for taking over another person’s lease contract during the month. August saw a slight increase in approval ratings from August…

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Added by John Sternal on September 10, 2018 at 1:18pm — No Comments

Jumpstart Automotive Media Announces Advertising Partnership With iSeeCars

Innovative Marketing and Media Join Together With Data-Driven Approach to Car Shopping

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with iSeeCars as its newest publishing partner. iSeeCars is a rapidly expanding car-shopping marketplace with broad coverage of more than four million new and used vehicles for sale.

Based…

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Added by John Sternal on September 5, 2018 at 6:26am — No Comments

Latest Auto Brand Shopping Highlights - What Consumers Are Looking At

Following are the latest brand shopping insights from Jumpstart Automotive Media, which tracks millions of consumer shopping patterns each month. Here are some interesting data points from their most recent report:

  • Subaru had the most July growth in brand interest (+9%) compared with June among top 10 brands, now ranking 9th. The Crosstrek contributed to its growth (+18% in the Subcompact SUV/CUV segment) and the Ascent is gaining interest (new launch) with 31% growth…
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Added by John Sternal on August 30, 2018 at 6:32am — No Comments

ANNUAL SWAPALEASE.COM “NFL AND CARS” SURVEY PAIRS NFL TEAMS WITH CERTAIN TYPES OF CARS AND TRUCKS

Car Enthusiasts Also Weigh in On Topics Like National Anthem Debate, Loss of Interest in Football, and Vehicle Subscription Services

Swapalease.com, the nation’s largest car lease marketplace, unveiled today results from its fourth annual “NFL and Cars” survey, offering predictions car enthusiasts have on the upcoming NFL season, and ranking which types of cars remind them of NFL franchises.

While the majority of those polled said the New York Giants (10.8%)…

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Added by John Sternal on August 28, 2018 at 7:37am — No Comments

SWAPALEASE.COM RELEASES LEASE TRENDS REPORT FOR SECOND QUARTER

Search Traffic on Secondary Market Jumps; Shoppers Seeking Alternate Options From Fewer OEM Incentive Offers

 

CINCINNATI, OHIO (August 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights from the second quarter of 2018. According to the report, brands such as Buick (6%), Volkswagen (6%), Infiniti (9%) and Hyundai (5%) saw increases in search traffic compared to the…

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Added by John Sternal on August 16, 2018 at 9:01am — No Comments

Swapalease.com Announces The Top Vehicles for Football Tailgate Season

Swapalease.com Analyzed The Most Comfortable and Practical Vehicles for Football Season

Cincinnati, OH (August 13, ,2018) Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “top vehicles for tailgate season” based on an analysis of its automotive customer advisor team. Swapalease.com advisors analyzed a variety of vehicles from all brands, and collectively selected five vehicles they believe are the most…

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Added by John Sternal on August 13, 2018 at 9:25am — No Comments

Equifax Names Jennifer Reid Its U.S. Automotive Marketing & Strategy Lead

Equifax has named Jennifer (Jenn) Reid its Vice President – Automotive Marketing & Strategy Lead – U.S. Information Solutions (USIS). In this role, Reid will be responsible for the development of Equifax’s automotive growth strategies, as well as overseeing specific marketing plans and initiatives. This includes understanding competitive automotive industry market dynamics and trends, key customer insights, new product…

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Added by John Sternal on August 13, 2018 at 9:12am — No Comments

Automotive Brands On The Rise in July

Courtesy of Jumpstart Automotive Media's shopper insights team, below are some highlights of automotive brands that are capturing the attention of automotive shoppers this summer. "Everybody in America knows that trucks and utilities are hot currently, but the following brands and vehicles can help answer specifically what the American shopper wants to drive next," said Colin Thomas, senior analyst, strategic insights at Jumpstart. "Jeep has…

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Added by John Sternal on August 8, 2018 at 7:30am — No Comments

Auto Credit Trends from Equifax Through April 2018

Auto Loan Origination Observations through April 2018 reported as of June 2018:

  • 7.96 million auto loans, totaling $179.7 billion, have been originated year-to-date. This is a 0.3% increase in accounts and a 2.7% increase in balances over this time last year. Auto loans represent 85.8% of all auto…
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Added by John Sternal on August 7, 2018 at 6:30am — No Comments

Leasing vs. Buying- The Most Affordable Vehicle Option for University Students

University students are leasing short-term vehicles to meet their transportation needs for college

With hefty tuition prices rising each and every year, college students and their parents brace themselves for college expenses. Outstanding Federal loan debt has reached almost 1.4 trillion dollars, the…

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Added by John Sternal on August 6, 2018 at 6:32am — No Comments

Swapalease.com Announces The Best Trucks & SUVs for “Glamping”

Users Voted on What They Believe are the Most Comfortable Vehicles for Glamorous Camping

Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “best trucks and SUVs for glamping.” Swapalease collected data from users in top travel markets on which vehicles they believe are most comfortable for luxurious camping. New model leased vehicles provide top technology features and extra comfort.  Swapalease users want to…

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Added by John Sternal on July 24, 2018 at 11:31am — No Comments

Pre-Approvals Could Be Among Biggest Opportunities

  • 49% of dealers expect customer traffic to increase over the next quarter.
  • Dealers are encouraged to get more creative with preapprovals and credit checks as they remain a critical component of the automotive shopping process.
  • Equifax found in a recent study that 52% of prospective purchasers have undergone a credit check, while just 15% have the intention of getting pre-approval on their desired vehicle. Even more interesting, nearly a third (32%) said they do not…
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Added by John Sternal on July 23, 2018 at 11:49am — No Comments

JULY AUTO LEASE PRICES DROP ON SEVERAL TRUCKS AND SUV’S

Several Brands Continue to Offer Discounts on New Truck and SUV Leases

Following July 4th Holiday Weekend

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of July. …

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Added by John Sternal on July 16, 2018 at 1:30pm — No Comments

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