Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

John Sternal's ADM Blog (436)

SUVs Show Strongest Depreciation Record Across All Segments

Used vehicles model years 2007-2011 overall depreciated -1.4% in July, slightly more than the -1.3% pace in June and -1.0% level in May. Domestic cars depreciated -1.5%; import cars were -1.4%; domestic trucks were -1.4%; and import trucks were -1.3%. Average pre-recession depreciation is historically between -1% and -2% monthly.

  • SUVs enjoyed among the strongest depreciation recorded across all segments. All four SUV segments, Compact, Full-size, Luxury and Mid-size, were four…
Continue

Added by John Sternal on August 14, 2013 at 3:00pm — No Comments

A NEW WAY TO GET AN EXTENDED WARRANTY FOR YOUR CAR WITH FOREVERCAR.COM

Extended warranties for automobiles have been a source of financial pain and frustration for years. Poised to reshape the way people protect their vehicle investments, ForeverCar.com has officially launched as a new company that promises a simple, transparent process offering affordable, top-tier coverage that's as close to bumper-to-bumper as consumers will find in the market.

Backed by a Fortune-500 company, ForeverCar.com was developed by a…

Continue

Added by John Sternal on July 24, 2013 at 2:08pm — No Comments

Survey Shows Change in Women's Perspective on Car Lease Market

A new survey from national car lease marketplace Swapalease.com reveals new insight into the difference in how men and women view a car lease. Swapalease.com, the nation’s largest car lease marketplace, conducted an online poll of 700 drivers during May. While the results show women have been reluctant to lease in the past, that trend may change in the coming years.

According to the results, 42.2% of women said they had never leased a car,…

Continue

Added by John Sternal on July 23, 2013 at 2:41pm — No Comments

A Week Of Used Cars Change

Here is the latest Used Car Market Report data from Ricky Beggs and Black Book. What a week it has been around the wholesale markets. In a traditional time of the year with a more passive buyer and generally increasing depreciation of values levels, the activity across the country within the auction lanes indicates a better than expected market. Although there were also comments of some no sales in some lanes, the primary comments from the Black Book…

Continue

Added by John Sternal on July 22, 2013 at 9:12am — No Comments

Next 12-24 Months, Leasing Should Continue to See Rise

Edmunds.com issued a report showing that current lease penetration (25%) is on pace to eclipse last year’s totals (22%). Swapalease.com also conducted a car shopping survey that recently asked drivers across the nation if they plan to lease their next vehicle. Roughly 66% of the 700 nationwide respondents said they’re “extremely likely” or “likely” to lease their next vehicle. Interestingly enough, of those who participated in the survey, 60.7% are not leasing their current…

Continue

Added by John Sternal on July 17, 2013 at 1:48pm — No Comments

Crossovers Less Competitive Than SUVs

Black Book Lender Solutions analyzed historical vehicle segment data and has developed projected retention levels for the next 12 to 24 months. Below is the breakdown of projected retention across all 24 segments, with analysis of the segments expected to outperform and underperform.

Pickups Remain Strong 

Compact, Mid-Size and Full-Size Pickups have all enjoyed strong retention during…

Continue

Added by John Sternal on July 16, 2013 at 5:00pm — No Comments

Luxury Level Cars Show Largest Decline

Here is the latest used car market report from Ricky Beggs and Black Book. If the overall auction activity is an indication there were plenty of empty holes to fill back at the lot. Even with several survey personnel and editor reports indicating the “best crowd in several months”, bidding just to be the last bidder at any price was not the case. Quite a few reports indicated buyers were “slightly selective”.…

Continue

Added by John Sternal on July 15, 2013 at 1:00pm — No Comments

Car Leases Show Healthy Approval Rates

National car lease marketplace Swapalease.com reports its latest lease customer credit approval information, with positive trends continuing into the halfway mark of 2013. According to data from Swapalease.com, the year-to-date credit approvals rate recorded at the end of June was 73.9%, down just slightly from 75.3% approvals in May. 

 

Swapalease.com considers a healthy rate when credit approvals reach 70% of all applications. Credit is extremely important in car leasing, and…

Continue

Added by John Sternal on July 10, 2013 at 2:01pm — No Comments

Mid-size Pickups & Entry Level Cars Active In Adjustments with Better Retention

We hope you had a fantastic holiday and are ready for a full week of auction activity, wholesale transactions and retail sales. From the joys of celebrating America’s birthday, please take a moment to remember the hero firefighters in Arizona and their families.

Overall Used Car Market

It was a short week within the market but there is still plenty happening that may have an impact on your business. The auctions that…

Continue

Added by John Sternal on July 9, 2013 at 6:43am — No Comments

Gas Prices Decline But Trucks Still Show Decline

Here is the latest used car market report from Black Book and Ricky Beggs. As we track and report the used market values there is one piece of information that doesn’t come from an electronic data feed or from individual sales data gathered by the Black Book survey personnel. This is the direct insight we glean as we have numerous one-on-one conversations with auctioneers, individual buyers and sellers and various remarketers, while we as editors attend the physical auctions. We almost look…

Continue

Added by John Sternal on July 3, 2013 at 8:22am — No Comments

July Specialty Market Report

Here is the July specialty market report from Black Book. As we start the second half of 2013 the activity within the specialty markets is continuing to gain strength in the activity taking place and especially within the medium and heavy duty trucks and commercial trailers. Even though supplies are still somewhat limited within the motorcycle and powersports and the recreational vehicle, mostly due to low…

Continue

Added by John Sternal on July 2, 2013 at 2:48pm — No Comments

Tom Cross Honored As Newest Ring of Honor Member

 

Black Book is proud to announce that Tom Cross, President, was honored as the newest member of the prestigious Ring of Honor for the National Independent Automobile Dealers Association (NIADA). The award was presented at the National Leadership Awards Banquet during the annual NIADA Convention and Expo in Las Vegas on June 26.

 

Cross has led Black Book as President since 2007, and he becomes the 23rd industry…

Continue

Added by John Sternal on July 1, 2013 at 12:45pm — No Comments

Price Changes Better Than A Year Ago In Car Market

Here is the latest used car market report from Black Book, with the results of the market from the more conventional lanes. When looking at the overall change, both cars and trucks have larger average segment declines for the week. The cars declined only slightly more at -$37 this past week compared to the -$33 the previous week. Some of the individual segments with the largest declining amounts two weeks ago were some of the smaller declining levels this past week. One of the more often…

Continue

Added by John Sternal on June 19, 2013 at 12:05pm — No Comments

Volvo & Lincoln Perceived As Undesirable In Car Leasing Market

In a nationwide survey to more than 3,000 leasing drivers, only 12.5% of respondents feel Lincoln is very desirable, while 9% feel the same way toward Volvo according to data compiled by Swapalease.com. Participants were asked to rank their perceptions of certain luxury-type brands including Jaguar, Land Rover, Porsche, Infiniti, Lincoln and Volvo. Porsche scored the highest, with…

Continue

Added by John Sternal on June 13, 2013 at 7:33am — No Comments

Mid-Size Pickups See Increase In June

Here is the latest used car market report from Black Book and Ricky Beggs. It has been a busy week for the Black Book Editorial team as a couple of us had the opportunity to get behind the wheel of several new models, gathering insight that will assist us in both the new vehicle residual projections and eventually the valuations as used…

Continue

Added by John Sternal on June 11, 2013 at 2:25pm — No Comments

Hybrid Vehicles Have Grown In Both Number of Players and Retention Rates

The penetration of hybrid and plug-in cars is growing, but ever so slightly. The primary driver today is as much related to the CAFÉ standards causing manufacturers to step forward with these new products, as it is related to pure consumer interest and demand. With there now being over forty hybrid-related offerings and another dozen plug-in vehicles, the overall volume is growing. According to…

Continue

Added by John Sternal on June 7, 2013 at 2:08pm — No Comments

Chevy Cruze & Toyota Corolla Lease Drivers See Low Payments

Lease prices for vehicles on the road showed a mixed bag in May according to listings recorded by national car leasing marketplace, Swapalease.com. Yesterday’s Experian Automotive Finance Report shows leasing at 27.5% and at the highest level since 2006. What are people currently paying on their…

Continue

Added by John Sternal on June 5, 2013 at 2:19pm — No Comments

Entry Level Cars Show Most Growth In Used Car Market

Here is the latest used car market report from Black Book. It was an interesting week within the auction lanes. As we looked at the commentary provided by the Black Book survey personnel who spend time on the lanes every week, they were pointing out the interest and demand for SUVs and smaller cars. Another pointed out the need for trucks and their limited offerings. A third even mentioned the focus from many buyers the desire to purchase 3 to 4 to 5 year old…

Continue

Added by John Sternal on June 4, 2013 at 2:04pm — No Comments

Specialty Market Vehicles Show Better Retention

Here is the June edition of the Black Book specialty markets report. The most recent monthly activity with all four specialty markets is showing some of the better retention levels since the first part of 2013. The improving overall economy and especially for the medium and heavy-duty truck market, the signs of construction, both residential and commercial, are…

Continue

Added by John Sternal on June 3, 2013 at 2:30pm — No Comments

Used Car Market Takes Decline As Late Spring Approaches

Here is the latest used car market report from Black Book and Ricky Beggs. The car market average segment change was right in line with the previous four weeks at -$43. The segment with the smallest depreciating change for the week was…

Continue

Added by John Sternal on May 28, 2013 at 2:00pm — No Comments

ADM Blog Topics by Tags

Monthly Archives

2020

2019

2018

2017

2016

2015

2014

2013

2012

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service