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John Sternal's ADM Blog (216)

Cyber Monday & Car Shopping Insight

Cyber Monday is known as the day for getting deals on everything from toys to electronics. But what about cars? Jumpstart Automotive Media presented an online survey to approximately 2,500 Americans across the U.S. to gauge their appetite in car shopping during Cyber Monday, and to determine the best digital media channels to reach both men and women. Here are a few highlights:

 

1) Which…

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Added by John Sternal on November 22, 2016 at 7:52am — No Comments

CREDIT APPROVAL RATES REMAIN LOW IN 2016

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 61.5% approval rate for October, a -4.9% decrease from the previous month (64.7%). A year ago, the approvals rate was just 75% during the same month.

 

Throughout 2016 the lease credit approval rates have been volatile, fluctuating from month to month. As a whole, this year’s approval rates have been down in comparison to…

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Added by John Sternal on November 17, 2016 at 6:34am — No Comments

SWAPALEASE.COM UNVEILS INAUGURAL QUARTERLY AUTO LEASE TRENDS REPORT

Swapalease.com, the nation’s largest online car lease marketplace, today released its first-ever quarterly report on auto leasing, available by clicking here.



The auto lease trends report covers a…

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Added by John Sternal on November 15, 2016 at 9:30am — No Comments

What is the perfect car match?

For anyone who finds it difficult to decide which car they want to buy, a new tool that merges psychology and technology can help.

 

Introducing: CarTron

 

According to a recent study, over 60% of new car buyers and 70% of used car shoppers have no specific car model in mind when they begin their car shopping journey. Most consider the internet to be the most influential source in…

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Added by John Sternal on October 19, 2016 at 1:00pm — No Comments

Which Car Features Will Men/Women Miss Most?

Remember when airbags were a feature? Heck, remember when side airbags and even mp3 players were a feature?

 

Those days are gone; at least on the Swapalease.com marketplace.

 

The national online car leasing marketplace has reviewed its complete inventory of vehicles and decided certain features of yesterday are so common today (or irrelevant) that it will no longer include them as a searchable check box for visitors and members. Here is the complete list of…

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Added by John Sternal on October 17, 2016 at 10:13am — No Comments

WANTALEASE.COM ONLINE LEASE MARKETPLACE SEES MORE INEXPENSIVE LEASE DEALS IN THE CAR SEGMENT

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with the Nissan Sentra SV currently boasting the lowest monthly payment price of just $129.00 a month. Additionally, there are two other vehicles in the car segment currently being offered at under $150.00 a month.

The other vehicles in addition to the Nissan Sentra V currently being offered for under $150.00 include the Volkswagen Jetta S at $139.00…

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Added by John Sternal on September 29, 2016 at 11:57am — No Comments

Negotiating MSRP First in a Car Lease

Personal finance experts often say the first thing you should do is negotiate the price of the car BEFORE you talk monthly payment. However, it is estimated that only 25% of car shoppers do this. It's important to do this because it shortens the "window" of the vehicle's lease payment. The window is often referred to as the portion of the vehicle a person pays in a lease, since they aren't paying for the entire vehicle.

 

Here's a comparative breakdown from Swapalease.com of…

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Added by John Sternal on September 13, 2016 at 8:57am — No Comments

Preview CarHub.com – A New Way of Online Car Shopping

Founded by Jesse Toprak, today's most influential automotive analyst, I'd like to give you a sneak preview of CarHub.com, a brand new automotive shopping website launching this fall. There are several distinct features that make CarHub.com different than any of its peers, and we want you to take it for a test drive (particularly the new personality test to help match…

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Added by John Sternal on August 26, 2016 at 7:06am — No Comments

ANNUAL SWAPALEASE.COM NFL & CARS SURVEY SHOWS "TESLAS" WOULD MAKE A GOOD NAME FOR AN NFL FRANCHISE

Swapalease.com, the nation’s largest car lease marketplace, today announced results of its NFL & Cars Survey, where thousands of drivers across the country made predictions about their favorite NFL teams, and also paired up certain cars and features with their favorite teams. Swapalease.com presented the online survey to more than 3,500 drivers across the country during July, 2016.

NFL relocation and expansion is on the minds of football experts. According to the survey, most…

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Added by John Sternal on August 24, 2016 at 2:08pm — No Comments

Jumpstart Automotive Group Unveils New Logo, New Name

Jumpstart Automotive Group, a leading media, insights, and marketing solutions company, today officially unveiled a new logo and announced it is changing its name back to Jumpstart Automotive Media. The name change reflects the evolution of Jumpstart’s business and the…

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Added by John Sternal on August 23, 2016 at 11:00am — No Comments

MAJORITY OF CAR SHOPPERS & DRIVERS INTERESTED IN 12-MONTH LEASE OFFERS FROM DEALERS

Swapalease.com, the nation’s largest car lease marketplace, unveiled new data today that show car shoppers are more interested in shorter-term lease options, compared with the traditional 36-month lease.

An online survey presented to more than 2,500 drivers across the country shows that…

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Added by John Sternal on August 15, 2016 at 1:30pm — No Comments

The Difference Between Lease Incentives vs. Finance Incentives

Incentives on a lease and purchase often vary, and the vast majority of car shoppers do not realize this difference. Finance Incentives Options (2 of them) are usually: Option of cash rebate (example: $2k rebate); or low interest rate over a period of time. Lease Incentives Options (3 of them) are usually: Different cash rebate; different subsidized interest rate; or a subsidized residual value. 

“The art of the deal is different between financing and leasing, and the makeup of…

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Added by John Sternal on July 22, 2016 at 11:27am — No Comments

LEASE CREDIT APPROVALS DIP AGAIN AFTER HIGHER NUMBERS LAST MONTH

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit approvals registered a 61.1% approval rate for May, a significant drop from the approval ratings in April (69.9%).

 

As consumer confidence decreases it may be pulling credit approvals down with it. Consumer confidence weakened slightly in May, dropping 92.6, down from 94.7 in April according to The Conference Board. As the year continues,…

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Added by John Sternal on June 21, 2016 at 8:54am — No Comments

MAJORITY OF SOUTHERN CALIFORNIA DRIVERS WOULD PAY $10 - $20 PER TRIP TO DRIVE ON A NEW EXPRESSWAY & ALLEVIATE TRAFFIC

Swapalease.com, the nation’s largest car lease marketplace, recently conducted a survey in which drivers from Southern California were asked about their driving preferences, habits and largest annoyances. Most people polled (40%) said Long Beach to Los Angeles is the most difficult corridor to drive, with Anaheim to Los Angeles (25%) coming next.                                          …

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Added by John Sternal on June 14, 2016 at 10:41am — No Comments

ROUGHLY 75% OF DEALERS AND CONSUMERS ARE READY FOR MORE LEASE OPTIONS ON USED CARS AND TRUCKS

Swapalease.com, the nation’s largest car lease marketplace, recently completed an online survey presented to more than 2,500 drivers across the U.S. to gauge their appetite for leases deals on used cars and trucks. The company also commissioned a similar survey presented to 250 automotive executives at dealerships across the country on their desire and plans to offer more lease deals on used cars and trucks.

The opportunity for lease deals on used cars and trucks may be ripe. 78.7% of…

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Added by John Sternal on May 31, 2016 at 5:56am — No Comments

Difference in Price - New vs. Used Lease

All the talk in auto leasing lately centers around used lease options. Toyota and Ally Financial recently announced expanded programs for used leases.

But how much would your monthly payments be on a used lease? Consumers would expect those monthly payments to be even lower since it's a three-year-old vehicle. But by how much?

National online auto lease marketplace, Swapalease.com, recently conducted a comparison of monthly payments on two popular trucks today, a 2016 GMC Yukon…

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Added by John Sternal on May 5, 2016 at 10:48am — No Comments

SWAPALEASE.COM ANALYSIS OF 50,000+ DRIVERS SHOWS MEN ARE LOSING INTEREST IN MANUAL TRANSMISSIONS FASTER THAN WOMEN

At what rate is “manual drift” occurring in the American auto industry, and is there a difference between the rate of manual transmission use between men and women? Swapalease.com, the nation’s largest car lease marketplace, recently analyzed over 50,000 driver records from its marketplace dating back to 2012 to uncover some interesting trends.

 

“Manual drift” is a phrase coined by Swapalease.com executives that addresses the slow sunset of interest in manual transmissions…

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Added by John Sternal on April 5, 2016 at 9:15am — No Comments

LEASE CREDIT APPROVALS GAINING MORE MOMENTUM IN 2016

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit approvals are beginning to bounce back after a dip in the numbers in late 2015. Auto lease credit approvals for the month of February finished at 70%, an uptick from the January mark of 63.6%.

 

As a whole, the automotive industry is continuing to thrive as it did last year. Increasing numbers in lease credit approvals may aid in ensuring that 2016 follows closely in 2015’s footsteps, yielding…

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Added by John Sternal on March 28, 2016 at 5:52am — No Comments

NCAA TOURNAMENT SURVEY PAIRS BASKETBALL TEAMS WITH CERTAIN CARS; CALIFORNIA GOLDEN BEARS RESEMBLE A TESLA

Which NCAA basketball team reminds fans of a Tesla? Or of a pickup truck? A new survey by car lease marketplace, Swapalease.com, asked basketball fans to pair up their favorite teams with certain types of cars to coincide with the NCAA tournament. The online survey, presented to more than 2,500 drivers across the U.S., found that most women think Michigan State will win the NCAA championship; Kentucky for…

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Added by John Sternal on March 15, 2016 at 1:36pm — No Comments

LEASE CREDIT APPROVALS REMAIN DOWN BUT SEE SLIGHT LIFT FROM DECEMBER LEVELS

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit approvals began 2016 lower than what they had shown during the last two quarters of 2015, but also showed a marked improvement from the December dip. January auto lease credit approvals finished at 63.6%, higher than the December mark of 54.5% when the year finished on a down note.

 

Sales in the…

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Added by John Sternal on February 23, 2016 at 11:46am — No Comments

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