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John Sternal's ADM Blog (274)

Olympics & Toyota Advertising Effectiveness

Toyota debuted its "Start Your Impossible" Olympics-themed ad campaign and launched in time for last week's Opening Ceremonies. Jumpstart Automotive Media tracked the launch of the campaign to analyze if the ad spots had any immediate impact in boosting shopper interest of Toyota vehicles across Jumpstart's network of automotive publishing sites.…

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Added by John Sternal on February 20, 2018 at 8:36am — No Comments

Swapalease.com Unveils Quarterly Auto Lease Trends Report For Q4 2017

Swapalease.com, the nation's largest online car lease marketplace, today released its quarterly lease trends report…

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Added by John Sternal on February 20, 2018 at 7:02am — No Comments

Lease Credit Approval Rates Dip To Begin 2018

Higher-Than-Average Number of Lease Shoppers Continued To Search for Luxury Leases Into January and Past the Holiday Promotions

 

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 57.8% approval rate in January to begin 2018, down from 62.0% in December. January’s rate was higher than the 50% rate from a year ago in January 2017.

Some of the…

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Added by John Sternal on February 12, 2018 at 12:30pm — No Comments

Lease Credit Approval Rates Dip to Begin 2018

Higher-Than-Average Number of Lease Shoppers Continued To Search for Luxury Leases Into January and Past the Holiday Promotions

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 57.8% approval rate in January to begin 2018, down from 62.0% in December. January’s rate was higher than the 50% rate from a year ago in January 2017.



Some of the reason for the lower-than-normal approval rate can be attributed to the…

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Added by John Sternal on February 12, 2018 at 10:30am — No Comments

Residual vs. Int Rate: Bigger Impact to Car Payment?

With interest rates expected to continually increase in 2018, despite the recent stock market sell-off, and used car prices continuing to fall this year, mostly due to rising supply, car shoppers often ask how rising interest rates and falling residuals may impact their payments.



Swapalease.com conducted an analysis of both scenarios taking into account a typical vehicle with an MSRP of $35,000. Here are the assumptions:



Term: 36 month lease

Residual: 49%

Interest…

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Added by John Sternal on February 8, 2018 at 7:10am — No Comments

Kia, Lexus, and Jeep See Highest Traffic Lifts During Super Bowl LII

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its annual Super Bowl report, which reveals the auto brands that drove the greatest traffic increases across its portfolio of publishers. This year, the Kia Stinger saw the greatest lift in shopper interest as a result of its “Feel Something Again” spot featuring Steven Tyler.

Super Bowl LII, which registered…

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Added by John Sternal on February 6, 2018 at 8:16am — No Comments

How Did The Navigator & Tiguan Grammy Ads Impact Auto Shoppers?

Jumpstart Automotive Media analyzed shopping patterns from millions of automotive shoppers…

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Added by John Sternal on January 30, 2018 at 11:30am — 2 Comments

NEW ANALYSIS SHOWS ALTERNATIVE FUEL VEHICLE GROWTH IN THE SWAPALEASE.COM LEASE MARKETPLACE

Swapalease.com, the nation’s largest online auto lease marketplace, offers new data that show the growth of Alternative Fuel vehicles in the lease marketplace, including hybrid and Electric Vehicles (EV). The analysis shows that Alternative Fuel vehicles now make up roughly 7.5% of the Swapalease.com marketplace, up from 5.5% back in 2015.

The analysis comes on the heels of a report by …

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Added by John Sternal on January 26, 2018 at 11:18am — No Comments

MAJORITY OF AUTO LEASES MAINTAIN 2017 PRICES ENTERING JANUARY

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Thirty-three different vehicles maintained their prices from the previous month to this month showing that lease prices are holding steady as we start off the New Year.
Only one vehicle is currently offered for less than $150 per month on Wantalease.com. The Honda Civic…
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Added by John Sternal on January 18, 2018 at 10:50am — No Comments

BLACK BOOK DATA SHOWS ALL VEHICLE SEGMENTS DEPRECIATING SLIGHTLY HEADING INTO 2018

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -2.9%.
  • Cars overall…
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Added by John Sternal on January 18, 2018 at 10:30am — No Comments

Jumpstart Automotive Media Path to Purchase Insights: Ford Mustang is Most-Viewed Vehicle of 2017; Toyota Camry Sees Highest Growth with a 62% Increase

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, reveals the vehicles shoppers researched most during 2017, and the vehicles that saw the biggest jump in views during the year.
  …
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Added by John Sternal on January 18, 2018 at 10:30am — No Comments

LEASE CREDIT APPROVAL RATES PERFORM BETTER THAN USUAL IN DECEMBER

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 62.0% approval rate for December. The lease credit approval rate decreased slightly from November’s rate of 67.5%.…
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Added by John Sternal on January 10, 2018 at 8:00am — No Comments

Jumpstart Automotive Media Path to Purchase Insights: How the Recent LA Auto Show Illustrates the New Way Shows Cater to Car Shoppers

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, released new data showing the impact that auto shows’ changed approach is having on car shopping. Today’s auto shows are less about concept cars that rarely make it to mass production, and more about showcasing…
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Added by John Sternal on December 21, 2017 at 6:30am — No Comments

LEASE CREDIT APPROVAL RATES CONTINUE TO RISE AS YEAR END COMES TO A CLOSE

Swapalease.com, the nation’s largest car lease marketplace, reports …
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Added by John Sternal on December 20, 2017 at 5:30am — No Comments

BIGGEST MISPERCEPTION WHEN SHOPPING FOR AN END-OF-YEAR CAR LEASE: OUTGOING MODEL YEAR IS CHEAPER

Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars.

However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a…
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Added by John Sternal on December 12, 2017 at 12:30pm — No Comments

Jumpstart Automotive Media Path to Purchase Insights: How December Seasonal Promotions Have Impacted Luxury Shopper Interest

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released new data showing how much of an impact automotive holiday advertising and promotions have had on luxury shoppers during the…
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Added by John Sternal on December 6, 2017 at 8:30am — No Comments

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q3 2017

wapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the third quarter, 2017. The report shows that the impact from Hurricanes Harvey and Irma had a noticeable effect on lease shopping during the third quarter. Search traffic for today’s auto brands was up an average of 20.1% compared to the second quarter. …

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Added by John Sternal on December 4, 2017 at 8:56am — No Comments

Jumpstart Automotive Media Path to Purchase Report: October “Truck Month” Shows Shopper Interest Gains for Large Pickups; Interest in Subcompact SUVs/CUVs Continues to Fall

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly path to purchase report with a focus on shopper interest during October’s “truck month.” The report shows that…
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Added by John Sternal on December 1, 2017 at 9:00am — No Comments

SWAPALEASE.COM SURVEY ON INCENTIVES SHOWS MORE DEALERS INCREASING INCENTIVES ON LEASES IN 2017

Swapalease.com, the nation’s largest online car lease marketplace, today unveiled results of its latest survey on incentives, with dealers saying they’re offering roughly the same incentives on financed vehicles in 2017…

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Added by John Sternal on November 18, 2017 at 7:30pm — No Comments

LEASE CREDIT APPROVAL RATES BOUNCE BACK IN OCTOBER

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 55.6% approval rate for October.

The lease credit approval rate improved over September’s rate of just 47.6%, marking the lowest percentage…

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Added by John Sternal on November 15, 2017 at 7:00am — No Comments

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