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John Sternal's ADM Blog (232)

Spring Market is Over!

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click…

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Added by John Sternal on May 18, 2017 at 8:28am — No Comments

Jumpstart Automotive Media April Share Of Shopper Interest Report Highlights American Classics & A New SUV

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its share of shopper interest data for the month of April, showing strong gains among domestic OEMs, and that Chevrolet passed Ford as the brand with the most shopper interest during the month (8.9%).

Chevy Gains Top Spot; Other Brands Gain Momentum

During April, Chevrolet’s share of shopper interest increased to 8.9%, up from…

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Added by John Sternal on May 18, 2017 at 8:24am — No Comments

AUTO LEASE CREDIT APPROVALS RATE DROPS HEADING INTO LATE SPRING

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 60.0% approval rate for April, a 20.0% decrease from March (75.0%). A year ago, the approvals rate was 69.9% during the same month.

 

April’s lease credit approval rate took a dip compared to last month (75.5%). Last year’s number for the same month was slightly higher, registering at 69.9%. Following the trend of…

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Added by John Sternal on May 17, 2017 at 7:26am — No Comments

Jumpstart Automotive Media Announces Exclusive Advertising Partnership With CarStory®

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with CarStory®, a website and app that matches car shoppers with the right vehicle using patented technology and industry-leading datasets.

CarStory, the automotive brand of big data company, Vast Inc., leverages data and analytics to provide customers the information they need to make educated car-buying decisions.…

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Added by John Sternal on April 26, 2017 at 7:01am — No Comments

LEASE CREDIT APPROVALS CONTINUE TO STRENGHTEN IN MARCH

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 75.0% approval rate for March, up by 3.8% change from February, which had a 72.2% approval rate. A year ago, the approvals rate was 66.7% during the same month.

 

2017 is already showing higher lease credit approval rates than 2016. Data from the past three years show that the beginning of the year tends to have a…

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Added by John Sternal on April 12, 2017 at 6:26am — No Comments

Jumpstart Automotive Media Unveils Its 2016 – 2017 Insights Book; A Collection Of Consumer Insights Illustrating Today’s Auto Shopping Paths

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its seventh annual Insights Book. This yearlong analysis looks at shopping patterns across Jumpstart’s portfolio of automotive websites that represent more than 25 million in-market shoppers. Click here to download the 2016 – 2017 Insights Book.

Auto…

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Added by John Sternal on March 28, 2017 at 7:37am — No Comments

ANNUAL SWAPALEASE.COM NCAA TOURNAMENT SURVEY SAYS MOST DRIVERS BELIEVE DUKE WILL WIN THIS YEAR’S TOURNAMENT

The annual Swapalease.com March Madness Driver Survey results are in, and most drivers believe Duke will win this year’s tournament, while most say UCLA is their favorite team. The annual survey by online car lease marketplace, Swapalease.com, asks basketball fans to pair up their favorite teams with certain types of cars to coincide with the NCAA tournament. The online survey is presented to more than 2,500 drivers across the U.S. each year.…

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Added by John Sternal on March 13, 2017 at 8:37am — No Comments

Additional Data on Chevy Impala & Consumer Reports

Chevrolet Impala was one of two Chevrolet vehicles (Cruze) to make the Consumer Reports' top-10 list of most recommended new vehicles for 2017. See the story here. I have some additional Chevrolet Impala shopper interest data that may be useful to you, courtesy of Jumpstart Automotive Media.

According to Jumpstart, the Chevrolet Impala was the most cross-shopped non-luxury vehicle across Jumpstart’s portfolio of sites in 2016.

Chevrolet Impala has…

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Added by John Sternal on March 2, 2017 at 6:30am — No Comments

Michigan Lessees Prefer Foreign Cars to Domestic Cars

Of the lease vehicle being exchanged on Swapalease.com:

 

  • 91.2% of lease transfers exiting Michigan are domestic vehicles
  • 93.7% of lease transfers entering Michigan are foreign vehicles

Here are some other additional trends that Swapalease.com has identified:

 

  • The Southeastern region of the country imports the fewest luxury vehicle leases from elsewhere…
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Added by John Sternal on February 21, 2017 at 11:53am — No Comments

How Did Lincoln's Ad Fare During Grammys?

Lincoln teamed up with blues musician Gary Clark Jr. to produce a series of spots promoting the new 2017 Lincoln Continental. See more of the advertising campaign, as well as a peek at one of the ads here.

Jumpstart Automotive Media monitored traffic to its portfolio of automotive sites to gauge shopper interest in the…

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Added by John Sternal on February 14, 2017 at 7:30am — No Comments

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q4 2016

Swapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the fourth quarter, 2016 (click here to access the report). The report shows that Hyundai, Subaru and GMC each saw noticeable gains in search traffic for the online marketplace, which matches a person wanting out of their lease with an individual looking to take over the remaining contract.…

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Added by John Sternal on February 14, 2017 at 7:29am — No Comments

RISING AUTO & CREDIT DELINQUENCIES LEAD TO LOWER LEASE CREDIT APPROVAL RATES

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 50.0% approval rate for January, down slightly from December’s level (54.2%). A year ago, the approvals rate was 63.6% during the same month.

January’s approval rate was the lowest lease credit approval rate in the past three years. In 2016, the lowest lease credit approval rate was 54.2% in December. In 2015 and 2014 the…

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Added by John Sternal on February 9, 2017 at 8:25am — No Comments

Alfa Romeo, Ford, and Kia See Highest Share of Traffic Throughout Super Bowl 51

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released findings of its annual Super Bowl advertising performance report, which measures the brands that drove the greatest increases in traffic to Jumpstart’s portfolio of publishers during the game.

Jumpstart monitored auto shoppers visiting its portfolio of publishers in a time-trended series to see how traffic fluctuated when ads aired.  

The five brands that drove the highest…

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Added by John Sternal on February 8, 2017 at 7:43am — No Comments

INCREASED BUYER ACTIVITY SPELLS FEWER CREDIT APPROVALS TO CLOSE OUT 2016

Monthly Lease Credit Approval Rates Decreased by 10.5% in December

 

CINCINNATI, OHIO (January 18, 2017) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 54.2% approval rate for December, a 10.5% decrease from November (64.7%). A year ago, the approvals rate was just 54.5%…

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Added by John Sternal on January 25, 2017 at 12:17pm — No Comments

AUTO LEASE DEALS SEE MONTHLY OFFERS INCREASE SLIGHTLY ENTERING THE NEW YEAR

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases increasing slightly entering January. While there are sixteen models being offered for $199 monthly or less, only one (Nissan Sentra SV at…

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Added by John Sternal on January 11, 2017 at 12:30pm — No Comments

NOVEMBER LEASE CREDIT APPROVAL RATES UP FROM A YEAR AGO

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 64.7% approval rate for November, a 3.2% increase from the previous month (61.5%). A year ago, the approvals rate was just 57.9% during the same month.

This year’s approval rates have been down in comparison to 2015. The lease credit approvals rates have been fluctuating on a month-to-month basis. So far this…

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Added by John Sternal on December 16, 2016 at 6:06am — No Comments

Cyber Monday & Car Shopping Insight

Cyber Monday is known as the day for getting deals on everything from toys to electronics. But what about cars? Jumpstart Automotive Media presented an online survey to approximately 2,500 Americans across the U.S. to gauge their appetite in car shopping during Cyber Monday, and to determine the best digital media channels to reach both men and women. Here are a few highlights:

 

1) Which…

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Added by John Sternal on November 22, 2016 at 7:52am — No Comments

CREDIT APPROVAL RATES REMAIN LOW IN 2016

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 61.5% approval rate for October, a -4.9% decrease from the previous month (64.7%). A year ago, the approvals rate was just 75% during the same month.

 

Throughout 2016 the lease credit approval rates have been volatile, fluctuating from month to month. As a whole, this year’s approval rates have been down in comparison to…

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Added by John Sternal on November 17, 2016 at 6:34am — No Comments

SWAPALEASE.COM UNVEILS INAUGURAL QUARTERLY AUTO LEASE TRENDS REPORT

Swapalease.com, the nation’s largest online car lease marketplace, today released its first-ever quarterly report on auto leasing, available by clicking here.



The auto lease trends report covers a…

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Added by John Sternal on November 15, 2016 at 9:30am — No Comments

What is the perfect car match?

For anyone who finds it difficult to decide which car they want to buy, a new tool that merges psychology and technology can help.

 

Introducing: CarTron

 

According to a recent study, over 60% of new car buyers and 70% of used car shoppers have no specific car model in mind when they begin their car shopping journey. Most consider the internet to be the most influential source in…

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Added by John Sternal on October 19, 2016 at 1:00pm — No Comments

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