Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The annual Swapalease.com March Madness Driver Survey results are in, and most drivers believe Duke will win this year’s tournament, while most say UCLA is their favorite team. The annual survey by online car lease marketplace, Swapalease.com, asks basketball fans to pair up their favorite teams with certain types of cars to coincide with the NCAA tournament. The online survey is presented to more than 2,500 drivers across the U.S. each year.…Continue
Added by John Sternal on March 13, 2017 at 8:37am — No Comments
Chevrolet Impala was one of two Chevrolet vehicles (Cruze) to make the Consumer Reports' top-10 list of most recommended new vehicles for 2017. See the story here. I have some additional Chevrolet Impala shopper interest data that may be useful to you, courtesy of Jumpstart Automotive Media.
According to Jumpstart, the Chevrolet Impala was the most cross-shopped non-luxury vehicle across Jumpstart’s portfolio of sites in 2016.
Chevrolet Impala has…Continue
Added by John Sternal on March 2, 2017 at 6:30am — No Comments
Of the lease vehicle being exchanged on Swapalease.com:
Here are some other additional trends that Swapalease.com has identified:
Added by John Sternal on February 21, 2017 at 11:53am — No Comments
Lincoln teamed up with blues musician Gary Clark Jr. to produce a series of spots promoting the new 2017 Lincoln Continental. See more of the advertising campaign, as well as a peek at one of the ads here.
Jumpstart Automotive Media monitored traffic to its portfolio of automotive sites to gauge shopper interest in the…Continue
Added by John Sternal on February 14, 2017 at 7:30am — No Comments
Swapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the fourth quarter, 2016 (click here to access the report). The report shows that Hyundai, Subaru and GMC each saw noticeable gains in search traffic for the online marketplace, which matches a person wanting out of their lease with an individual looking to take over the remaining contract.…Continue
Added by John Sternal on February 14, 2017 at 7:29am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 50.0% approval rate for January, down slightly from December’s level (54.2%). A year ago, the approvals rate was 63.6% during the same month.
January’s approval rate was the lowest lease credit approval rate in the past three years. In 2016, the lowest lease credit approval rate was 54.2% in December. In 2015 and 2014 the…Continue
Added by John Sternal on February 9, 2017 at 8:25am — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released findings of its annual Super Bowl advertising performance report, which measures the brands that drove the greatest increases in traffic to Jumpstart’s portfolio of publishers during the game.
Jumpstart monitored auto shoppers visiting its portfolio of publishers in a time-trended series to see how traffic fluctuated when ads aired.
The five brands that drove the highest…Continue
Added by John Sternal on February 8, 2017 at 7:43am — No Comments
Monthly Lease Credit Approval Rates Decreased by 10.5% in December
CINCINNATI, OHIO (January 18, 2017) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 54.2% approval rate for December, a 10.5% decrease from November (64.7%). A year ago, the approvals rate was just 54.5%…Continue
Added by John Sternal on January 25, 2017 at 12:17pm — No Comments
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases increasing slightly entering January. While there are sixteen models being offered for $199 monthly or less, only one (Nissan Sentra SV at…Continue
Added by John Sternal on January 11, 2017 at 12:30pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 64.7% approval rate for November, a 3.2% increase from the previous month (61.5%). A year ago, the approvals rate was just 57.9% during the same month.
This year’s approval rates have been down in comparison to 2015. The lease credit approvals rates have been fluctuating on a month-to-month basis. So far this…Continue
Added by John Sternal on December 16, 2016 at 6:06am — No Comments
Cyber Monday is known as the day for getting deals on everything from toys to electronics. But what about cars? Jumpstart Automotive Media presented an online survey to approximately 2,500 Americans across the U.S. to gauge their appetite in car shopping during Cyber Monday, and to determine the best digital media channels to reach both men and women. Here are a few highlights:
Added by John Sternal on November 22, 2016 at 7:52am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 61.5% approval rate for October, a -4.9% decrease from the previous month (64.7%). A year ago, the approvals rate was just 75% during the same month.
Throughout 2016 the lease credit approval rates have been volatile, fluctuating from month to month. As a whole, this year’s approval rates have been down in comparison to…Continue
Added by John Sternal on November 17, 2016 at 6:34am — No Comments
Swapalease.com, the nation’s largest online car lease marketplace, today released its first-ever quarterly report on auto leasing, available by clicking here.
The auto lease trends report covers a…
Added by John Sternal on November 15, 2016 at 9:30am — No Comments
For anyone who finds it difficult to decide which car they want to buy, a new tool that merges psychology and technology can help.
According to a recent study, over 60% of new car buyers and 70% of used car shoppers have no specific car model in mind when they begin their car shopping journey. Most consider the internet to be the most influential source in…Continue
Added by John Sternal on October 19, 2016 at 1:00pm — No Comments
Remember when airbags were a feature? Heck, remember when side airbags and even mp3 players were a feature?
Those days are gone; at least on the Swapalease.com marketplace.
The national online car leasing marketplace has reviewed its complete inventory of vehicles and decided certain features of yesterday are so common today (or irrelevant) that it will no longer include them as a searchable check box for visitors and members. Here is the complete list of…Continue
Added by John Sternal on October 17, 2016 at 10:13am — No Comments
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with the Nissan Sentra SV currently boasting the lowest monthly payment price of just $129.00 a month. Additionally, there are two other vehicles in the car segment currently being offered at under $150.00 a month.
The other vehicles in addition to the Nissan Sentra V currently being offered for under $150.00 include the Volkswagen Jetta S at $139.00…Continue
Added by John Sternal on September 29, 2016 at 11:57am — No Comments
Personal finance experts often say the first thing you should do is negotiate the price of the car BEFORE you talk monthly payment. However, it is estimated that only 25% of car shoppers do this. It's important to do this because it shortens the "window" of the vehicle's lease payment. The window is often referred to as the portion of the vehicle a person pays in a lease, since they aren't paying for the entire vehicle.
Here's a comparative breakdown from Swapalease.com of…Continue
Added by John Sternal on September 13, 2016 at 8:57am — No Comments
Founded by Jesse Toprak, today's most influential automotive analyst, I'd like to give you a sneak preview of CarHub.com, a brand new automotive shopping website launching this fall. There are several distinct features that make CarHub.com different than any of its peers, and we want you to take it for a test drive (particularly the new personality test to help match…Continue
Added by John Sternal on August 26, 2016 at 7:06am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, today announced results of its NFL & Cars Survey, where thousands of drivers across the country made predictions about their favorite NFL teams, and also paired up certain cars and features with their favorite teams. Swapalease.com presented the online survey to more than 3,500 drivers across the country during July, 2016.
NFL relocation and expansion is on the minds of football experts. According to the survey, most…Continue
Added by John Sternal on August 24, 2016 at 2:08pm — No Comments
Jumpstart Automotive Group, a leading media, insights, and marketing solutions company, today officially unveiled a new logo and announced it is changing its name back to Jumpstart Automotive Media. The name change reflects the evolution of Jumpstart’s business and the…Continue
Added by John Sternal on August 23, 2016 at 11:00am — No Comments