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John Sternal's ADM Blog (324)

SWAPALEASE.COM RELEASES LEASE TRENDS REPORT FOR SECOND QUARTER

Search Traffic on Secondary Market Jumps; Shoppers Seeking Alternate Options From Fewer OEM Incentive Offers

 

CINCINNATI, OHIO (August 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights from the second quarter of 2018. According to the report, brands such as Buick (6%), Volkswagen (6%), Infiniti (9%) and Hyundai (5%) saw increases in search traffic compared to the…

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Added by John Sternal on August 16, 2018 at 9:01am — No Comments

Swapalease.com Announces The Top Vehicles for Football Tailgate Season

Swapalease.com Analyzed The Most Comfortable and Practical Vehicles for Football Season

Cincinnati, OH (August 13, ,2018) Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “top vehicles for tailgate season” based on an analysis of its automotive customer advisor team. Swapalease.com advisors analyzed a variety of vehicles from all brands, and collectively selected five vehicles they believe are the most…

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Added by John Sternal on August 13, 2018 at 9:25am — No Comments

Equifax Names Jennifer Reid Its U.S. Automotive Marketing & Strategy Lead

Equifax has named Jennifer (Jenn) Reid its Vice President – Automotive Marketing & Strategy Lead – U.S. Information Solutions (USIS). In this role, Reid will be responsible for the development of Equifax’s automotive growth strategies, as well as overseeing specific marketing plans and initiatives. This includes understanding competitive automotive industry market dynamics and trends, key customer insights, new product…

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Added by John Sternal on August 13, 2018 at 9:12am — No Comments

Automotive Brands On The Rise in July

Courtesy of Jumpstart Automotive Media's shopper insights team, below are some highlights of automotive brands that are capturing the attention of automotive shoppers this summer. "Everybody in America knows that trucks and utilities are hot currently, but the following brands and vehicles can help answer specifically what the American shopper wants to drive next," said Colin Thomas, senior analyst, strategic insights at Jumpstart. "Jeep has…

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Added by John Sternal on August 8, 2018 at 7:30am — No Comments

Auto Credit Trends from Equifax Through April 2018

Auto Loan Origination Observations through April 2018 reported as of June 2018:

  • 7.96 million auto loans, totaling $179.7 billion, have been originated year-to-date. This is a 0.3% increase in accounts and a 2.7% increase in balances over this time last year. Auto loans represent 85.8% of all auto…
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Added by John Sternal on August 7, 2018 at 6:30am — No Comments

Leasing vs. Buying- The Most Affordable Vehicle Option for University Students

University students are leasing short-term vehicles to meet their transportation needs for college

With hefty tuition prices rising each and every year, college students and their parents brace themselves for college expenses. Outstanding Federal loan debt has reached almost 1.4 trillion dollars, the…

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Added by John Sternal on August 6, 2018 at 6:32am — No Comments

Swapalease.com Announces The Best Trucks & SUVs for “Glamping”

Users Voted on What They Believe are the Most Comfortable Vehicles for Glamorous Camping

Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “best trucks and SUVs for glamping.” Swapalease collected data from users in top travel markets on which vehicles they believe are most comfortable for luxurious camping. New model leased vehicles provide top technology features and extra comfort.  Swapalease users want to…

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Added by John Sternal on July 24, 2018 at 11:31am — No Comments

Pre-Approvals Could Be Among Biggest Opportunities

  • 49% of dealers expect customer traffic to increase over the next quarter.
  • Dealers are encouraged to get more creative with preapprovals and credit checks as they remain a critical component of the automotive shopping process.
  • Equifax found in a recent study that 52% of prospective purchasers have undergone a credit check, while just 15% have the intention of getting pre-approval on their desired vehicle. Even more interesting, nearly a third (32%) said they do not…
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Added by John Sternal on July 23, 2018 at 11:49am — No Comments

JULY AUTO LEASE PRICES DROP ON SEVERAL TRUCKS AND SUV’S

Several Brands Continue to Offer Discounts on New Truck and SUV Leases

Following July 4th Holiday Weekend

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of July. …

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Added by John Sternal on July 16, 2018 at 1:30pm — No Comments

LEASE CREDIT APPROVAL RATES DIP SLIGHTLY TO 68.4% IN JUNE

Secondary Marketplace Activity Picks Up With Shoppers Looking to Avoid Dealer Down Payments

 

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.4% approval rate entering July, relatively unchanged but up slightly from the 67.9% mark registered in May.

 

Even though lease origination activity at dealerships has been down slightly in 2018, lease takeover activity has remained healthy, with many…

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Added by John Sternal on July 11, 2018 at 6:44am — No Comments

How Analytics Help Lenders Identify Subprime Opportunities at the Dealer Level

Subprime auto loan volume and market share has continued to decline this year, illustrating that auto lenders may be tightening lending standards. As lenders consider which loans to approve, they should use analytic tools that widen their opportunities and better understand which dealers offer the best potential for their book of business.

According To Most Recent Equifax Data on Subprime Activity:

--871,900 auto loans and leases have been originated YTD to…

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Added by John Sternal on June 27, 2018 at 1:03pm — No Comments

Which Brands Saw Fastest Growth in May?

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, has new insights into the top fastest growing brands during the month of May. Jumpstart looked at which brands saw the largest increase in shopper interest and searches across its network of publishing sites. See below for trend data.

 

Top 5 fastest growing brands in May (vs. April):

Porsche: +19%

Fiat: +18%

Maserati: +16%

BMW: +14%

MINI:…

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Added by John Sternal on June 27, 2018 at 1:01pm — No Comments

Swapalease.com Unveils The Best Family Cars Kids Will Want as Seen In Their Favorite Movies This Summer

Jurassic World, Deadpool 2, and Avengers Infinity War all Premiered Late June, Include Practical Family Vehicles

Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “best family cars kids will want” after several kid-friendly summer movie releases feature practical cars in a variety of scenes.  Automakers such as Ford, Jeep, Infiniti, Mitsubishi, Chevrolet, and Nissan all…

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Added by John Sternal on June 27, 2018 at 5:43am — No Comments

Equifax Reveals Additional Auto Consumer Credit Insights

Customized searches, understanding buying power & pre-approvals…

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Added by John Sternal on June 21, 2018 at 6:30am — No Comments

Top Performing Segments During May Based on Shopper Interest

 Luxury Performance SUV/CUV: +34%

**Led the way in growth in May 2018 and interest was 10% higher than May 2017

Compact Performance: +18%

Luxury Coupe: +15%

Luxury Performance: +15%

Luxury Performance Sedan: +14%

 

Share of Interest percentage increases compared with previous month

 

Reasons Why Interest in Luxury Sports Cars is Falling Compared with Luxury Utilities

  • Back in 2016,…
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Added by John Sternal on June 20, 2018 at 1:14pm — No Comments

Equifax and Oplogic Stop Synthetic Identity Fraud at Michigan Dealership

CRM driver’s license scan and advanced analytics

reduce unwanted threats,
even before the test…

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Added by John Sternal on June 19, 2018 at 6:00am — No Comments

Majority of Auto Leases Stabilize Prices Entering Summer

55.3% of Today’s Popular Leases Retain their Monthly Payment Prices Entering June

 Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Thirty-six different vehicles maintained their prices from the previous month to this month showing that lease prices are holding steady as we move into the summer…

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Added by John Sternal on June 14, 2018 at 11:38am — No Comments

NEW PROTECTIVE ASSET PROTECTION SURVEY SHOWS WHERE DRIVERS ARE USING THEIR VEHICLE SERVICE CONTRACT AND ANCILLARY BENEFITS

High Performance Tires and Wheels;

Complex In-Vehicle Technology Benefits Increase

Protective Asset Protection, a provider…

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Added by John Sternal on June 7, 2018 at 6:00am — No Comments

Lease Credit Approval Rates Rise to 70% For May

Lease Approval Ratings Continue to Climb Following Steady Monthly Approval Increases since January

 

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70% approval rate entering May, a rise from the…

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Added by John Sternal on May 29, 2018 at 1:30pm — No Comments

Jumpstart Automotive Media Insights: 34% Are Shopping Luxury Brands, And They’re Not Always Who We Think They Are

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released additional data from its eighth annual Insights Book that illustrates key demographic shopping trends among luxury and non-luxury shoppers. This collection of consumer shopping patterns spans Jumpstart’s portfolio…

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Added by John Sternal on May 23, 2018 at 6:30am — 1 Comment

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