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John Sternal's ADM Blog (256)

SWAPALEASE.COM SURVEY ON INCENTIVES SHOWS MORE DEALERS INCREASING INCENTIVES ON LEASES IN 2017

Swapalease.com, the nation’s largest online car lease marketplace, today unveiled results of its latest survey on incentives, with dealers saying they’re offering roughly the same incentives on financed vehicles in 2017…

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Added by John Sternal on November 18, 2017 at 7:30pm — No Comments

LEASE CREDIT APPROVAL RATES BOUNCE BACK IN OCTOBER

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 55.6% approval rate for October.

The lease credit approval rate improved over September’s rate of just 47.6%, marking the lowest percentage…

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Added by John Sternal on November 15, 2017 at 7:00am — No Comments

Should I Lease or Buy My Car?

The divide between your monthly payment on a vehicle lease, compared to your monthly payment when financing a vehicle continues to widen, particularly as MSRP and estimated sales prices continue to grow. In fact, it’s one of the top reasons why 1/3 of every vehicle sold today is in a lease program.

Swapalease.com, the nation’s largest online lease marketplace, analyzed monthly payment offerings on some of today’s most popular leased vehicles,…

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Added by John Sternal on November 1, 2017 at 11:11am — No Comments

Jumpstart Automotive Media Unveils Its Latest Joint Study With Ipsos Connect Identifying Today’s Luxury Owners and What Motivates Them

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company and division of Hearst Autos, today released…

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Added by John Sternal on October 31, 2017 at 7:30am — No Comments

MAJORITY OF AUTO LEASES MAINTAIN OR DECREASE IN PRICE IN OCTOBER

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Twenty-four vehicles maintained their prices from the previous month to this month. Additionally, there are sixteen models offered for $200 monthly or less, and three vehicles currently offered for less than $150 per month.…

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Added by John Sternal on October 26, 2017 at 7:14am — No Comments

LEASE CREDIT APPROVAL RATES LOWEST IN 2017 FOLLOWING HURRICANES HARVEY AND IRMA

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 47.6% approval rate for September.

The lease credit approval rate fell to the lowest percentage seen thus far in 2017 in September after a relatively strong…

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Added by John Sternal on October 23, 2017 at 9:38am — No Comments

Jumpstart Automotive Media Path to Purchase Report: Full-Size Luxury Sedans See Shopper Interest Increase; New Lexus LS & Nissan Frontier Drive Additional Interest

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers are showing more interest in vehicle segments such as Full-Size Luxury Sedans, and soon-to-be-released models are generating excitement among shoppers.

During September, shopper interest in Full-Size Luxury Sedans grew 15%. The…

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Added by John Sternal on October 19, 2017 at 7:34am — No Comments

Jumpstart Announces Partnership With VehicleHistory.com

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company and division of Hearst Autos, today announced an exclusive advertising sales representation agreement with VehicleHistory.com, an auto research website that provides consumers with free access to the most…

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Added by John Sternal on October 10, 2017 at 7:30am — No Comments

What Dealers Had To Say About Their F&I Products

Protective Asset Protection, which operates dealer-owned warranty programs / F&I products (DOWC) for auto dealers, recently conducted an online survey presented to 1,500 auto dealer professionals in the U.S. Here are highlights of the results, which you may be interested in for a story:

 

When asked about the biggest challenge with their current F&I products, 29% of dealer respondents said both “too much of an…

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Added by John Sternal on October 4, 2017 at 11:29am — No Comments

Jumpstart Automotive Media Path to Purchase Report: Luxury Sport and Coupe Segments Showing Growth in Shopper Interest with a Spotlight on Toyota

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers have recently shown more interest in segments such as Luxury Sport, Coupe, Luxury Sport Sedan, and Large SUVs.

Between July and August, shopper interest in the Luxury Sport segment grew 28%; the Coupe segment grew 15%; Luxury…

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Added by John Sternal on September 19, 2017 at 12:52pm — No Comments

Hearst Autos Announces Permanent Location In Chamblee, GA

Hearst Autos, the only full-service consultative resource for connecting automotive marketers with in-market auto shoppers, today announced its new permanent office in Chamblee, GA., just outside of Atlanta.

 

Located in Chamblee’s Antique Row district, the office has an open floor plan…

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Added by John Sternal on September 19, 2017 at 6:00am — No Comments

LEASE CREDIT APPROVAL RATES BOUNCE BACK IN AUGUST

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.3% approval rate for August, just shy of the “healthy” mark at 70%.

 

The credit approval rate for August saw a noticeable improvement from last month’s rate of just 54.3%. In more complete context, a year ago the approvals rate was much lower, reaching only 57.7% this time last year.

 

The jump in…

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Added by John Sternal on September 14, 2017 at 6:27am — No Comments

Jumpstart Unveils Latest Path-To-Purchase Stats for Automotive Shopping

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that there is recent growth in interest for the Entry Luxury Sedan segment, but the segment is also drawing interest in other…

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Added by John Sternal on August 30, 2017 at 9:30am — No Comments

Insights: Length of Marketing Campaign Impacts Dealership ROI

Jumpstart Automotive Media recently analyzed more than 4,000 Tier-3 dealer digital marketing campaigns that ran in 2016.

The campaigns were divided into four categories based on length (1, 2,…

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Added by John Sternal on August 29, 2017 at 8:00am — 1 Comment

What Dealers Had To Say About F&I Products

Protective Asset Protection, which operates dealer-owned warranty programs / F&I products (DOWC) for auto dealers, recently conducted an online survey presented to 1,500 auto dealer professionals in the U.S. Here are highlights of the results, which you may be interested in for a story:

When asked about the biggest challenge with their current F&I products, 29% of dealer respondents said both “too much of an administrative burden, and “doesn’t offer enough…

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Added by John Sternal on August 24, 2017 at 1:11pm — No Comments

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q2 2017

Swapalease.com, the nation’s largest online car lease marketplace, today released its quarterly lease trends report for the second quarter of 2017.
(…
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Added by John Sternal on August 24, 2017 at 6:30am — No Comments

SWAPALEASE.COM REPORTS DECLINE IN LEASE CREDIT APPROVALS FOR THE MONTH OF JULY

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 54.3% approval rate for July.

July’s credit…

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Added by John Sternal on August 17, 2017 at 8:00am — No Comments

SWAPALEASE.COM LEASE CREDIT APPROVALS REBOUND FROM PREVIOUS MONTH WITH MORE HEALTHY LEVELS

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.8% approval rate during June, a significant rebound from May when only 48.1% were approved. The company saw less of an influx of shoppers applying for higher-end luxury leases, which often drives up non-approval rates. So far year-to-date, 62.4% of transfer applicants have been approved, compared to 67.4% the same time last year. A higher number of lease applicants registered for…

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Added by John Sternal on July 27, 2017 at 6:28am — No Comments

Jumpstart Automotive Media Wins 2 Awards of Distinction in the 23rd Annual Communicator Awards

Jumpstart has received two Awards of Distinction for its 2017 website design and 2016 – 2017 Insights Book from leading international awards program, the Communicator Awards.

With more than 6,000 entries received from across the U.S. and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts…

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Added by John Sternal on July 25, 2017 at 11:42am — No Comments

Jumpstart Automotive Media Path to Purchase Report: Subcompact SUVs/CUVs Fastest Growing Vehicle Segment

Jumpstart Automotive Media, a leading media, insights and marketing solutions company, released its monthly share of shopper interest data.

The report reveals that Subcompact SUVs and CUVs saw a 37% increase in interest across Jumpstart’s portfolio of sites in the first half of…

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Added by John Sternal on July 18, 2017 at 7:30am — No Comments

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