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Richard Valenta's Blog – January 2013 Archive (2)

Automotive SEO has become a PR tool

Anyone who has been involved in automotive internet marketing for a while knows that despite all of the fancy new techniques and intriguing social platforms, search engines remain the most important source of relevant traffic to your website and physical dealership. It has replaced the phone book, augmented the map, and is the place that the majority of…

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Added by Richard Valenta on January 29, 2013 at 5:30pm — 1 Comment

5 Things to Look for when Hiring an SEO Company

SEO

Search engine optimization in the automotive industry isn’t hard, which is why it surprises me how often companies choose to use shortcuts rather than to apply proven and acceptable white-hat techniques. It’s a problem that has been on the rise more in the last year than ever before. The reason for it is simple: true search engine optimization requires…

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Added by Richard Valenta on January 12, 2013 at 6:00pm — 4 Comments

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