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Richard Valenta's ADM Blog (6)

Your Reputation Goes Well Beyond Reviews

Review

There has been a promising trend in the automotive industry over the last couple of years. Dealers are starting to pay a good amount of attention to their online reputation, something that simply wasn’t a priority not too long ago. Today, it’s at the top of mind for most dealers. The only challenge is that many are taking action towards improving their reviews on sites like Yelp, Google, and…

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Added by Richard Valenta on May 10, 2013 at 8:54pm — No Comments

Make the Most of Your Automotive CMS by Adding Content Regularly

There was a promise made when the automotive industry started embracing online marketing ahead of traditional advertising, when dealerships started hiring internet managers with marketing experience or making them pure marketing managers altogether. This was the promise of the last two years and many vendors have done their…

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Added by Richard Valenta on March 7, 2013 at 4:30am — No Comments

Taking Advantage of Facebook as a Mobile Marketing Tool

There’s one thing that permeates throughout the car industry (and most industries in general) in regards to Facebook that needs to change. We look at our dealership Facebook pages and judge much of our success based upon how we’re doing there. Normally, we check the results and monitor the pages from a desktop. This is strange since…

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Added by Richard Valenta on February 18, 2013 at 6:00am — 4 Comments

Automotive SEO has become a PR tool

Anyone who has been involved in automotive internet marketing for a while knows that despite all of the fancy new techniques and intriguing social platforms, search engines remain the most important source of relevant traffic to your website and physical dealership. It has replaced the phone book, augmented the map, and is the place that the majority of…

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Added by Richard Valenta on January 29, 2013 at 5:30pm — 1 Comment

5 Things to Look for when Hiring an SEO Company

SEO

Search engine optimization in the automotive industry isn’t hard, which is why it surprises me how often companies choose to use shortcuts rather than to apply proven and acceptable white-hat techniques. It’s a problem that has been on the rise more in the last year than ever before. The reason for it is simple: true search engine optimization requires…

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Added by Richard Valenta on January 12, 2013 at 6:00pm — 4 Comments

With Competition on Search Heating Up, Don't Overlook Yahoo and Bing

Many dealers continue to put all their focus on Google and rightfully so. However, if you haven't been paying attention, Yahoo and Bing have been gaining in search volume. While individually, they don't even come close to Google's stranglehold on the market, together they still represent 31% and I would consider this a very sizable chunk. Who wouldn't want to get…

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Added by Richard Valenta on July 23, 2010 at 9:30am — 1 Comment

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