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Ralph Paglia's Blog – December 2012 Archive (14)

Reputation Management: 80 Percent of Car Buyers Now Influenced by Online Customer Reviews*

8 in 10 American Car Buyers Report Online Reviews Influence Their Selection of a Dealership and the vehicle they purchase*

78% of Americans aged 18-64 agree that online reviews help them decide whether or…

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Added by Ralph Paglia on December 29, 2012 at 7:30pm — 8 Comments

Auto Dealer Monthly Media Assets Sold by Greg Goebel to Bobit Business Media

Email Messages sent out on Friday 12/28 indicate that the assets of Auto Dealer Monthly, LLC have been sold to Bobit Business Media by Greg Goebel.

Auto Dealer Monthly, LLC has published both…

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Added by Ralph Paglia on December 28, 2012 at 2:30pm — 6 Comments

SoLoMo Infographic: Retailer Guide to Connecting Social Media, Local Search and Mobile Marketing

SoLoMo Infographic

Retailer Guide to connecting Social Media, Local Search and Mobile Marketing Tactics to create a more effective SoLoMo Strategy…

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Added by Ralph Paglia on December 21, 2012 at 2:00am — 7 Comments

Dealer Website Best Practice: "Talk To The Dealer"

Does Your Dealership Have a "Talk to the Dealer" Website Page?

Recently I was contacted by Darin Wade, the owner of the new Power Ford of New Mexico in Albuquerque to assist in the development of a BDC and Digital Marketing Strategy.  One of the key differentiators that Darin had already implemented, which I became aware of…

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Added by Ralph Paglia on December 20, 2012 at 3:00pm — 15 Comments

Google-YouTube Rolls Out "Capture" Video App - Empowers Increased Dealer Video Content Creation

Google and YouTube have collaborated to develop and roll out a new video iPhone App named "Capture" which will empower improved Dealer Content Creation and easy publishing of videos to Social Media channels.…

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Added by Ralph Paglia on December 18, 2012 at 10:00pm — 5 Comments

Thomas Lesard; ADM Professional Community Dedicated To His Mission

This Automotive Digital Marketing Professional Community and Network is dedicated to Thomas Lesard...

Tom was a giant of a man, who was also my boss from 1982 to…

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Added by Ralph Paglia on December 18, 2012 at 1:00am — No Comments

Supplier Sourcebook Directory to be Released by Dealer Marketing Magazine in March 2013

Dealer Marketing Magazine Announces Auto Dealer Sourcebook and Vendor Directory to be released in March 2013.  Suppliers offering products or services to auto dealers can request listing in the Sourcebook and on the website.

 

Seattle, WA -…

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Added by Ralph Paglia on December 16, 2012 at 4:30am — No Comments

Facebook Photos Generate 89% of Car Buyer Engagement

Facebook Photos Represent 89% of Car Dealerships’ Most Engaging Posts

 …

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Added by Ralph Paglia on December 11, 2012 at 3:30pm — 6 Comments

Pinterest Business Accounts: Definitive Guide To Set Up and Use by Car Dealers

Pinterest Business Accounts: A Definitive Guide to Getting Started and Using for Car Dealer Marketing Purposes

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Added by Ralph Paglia on December 10, 2012 at 11:30pm — 2 Comments

String Automotive Emerges as a Leading Dealer Website Supplier

String Automotive Grows to Become a Significant Source of Innovation and Competitive Advantage for Car Dealers using their Dealership Website Platform 
 
Recently, I have made several statements and published comments…
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Added by Ralph Paglia on December 6, 2012 at 9:00pm — 8 Comments

Dealer Management Systems: Dominion DMX News and Information

Dominion DMX Dealer Management System News and Information:

With Dominion Dealer Solutions putting together a credible offering in the way of Dealer Management Systems (DMS) American Car Dealers now have more choices.…

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Added by Ralph Paglia on December 5, 2012 at 3:00pm — 3 Comments

Official Facebook Best Practices Guide for Car Dealers

Facebook Best Practices Guide for Car Dealerships…
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Added by Ralph Paglia on December 2, 2012 at 10:30am — 2 Comments

UNPLANNED MAINTENANCE TO ADM PROFESSIONAL COMMUNITY

Update on Unplanned Maintenance to the ADM Professional Community Site

 

Edited from original post by John McDonald…

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Added by Ralph Paglia on December 1, 2012 at 2:30pm — No Comments

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