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Ralph Paglia's Blog – December 2011 Archive (17)

Truly Amazing People Give Us Words of Wisdom, But Do We Accept Them?

Truly Amazing People Give Us Words of Wisdom, But Do We Accept Them:

 

All our progress is an unfolding, like a vegetable bud. You have first an instinct, then an opinion,…
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Added by Ralph Paglia on December 26, 2011 at 3:00pm — 1 Comment

TrueCar Consumer Incentive to Report Dealer Sales

TrueCar Runs Sweepstakes to Encourage Consumers to Report Their Dealer as Having Sold Them a Car!

In an effort that seems to be driven by their desire to record dealer sales that may have been missed via DMS data extraction, TrueCar has developed an innovative sweepstakes approach to incent customers who submitted a lead to report what, when and where they purchased a vehicle... In my opinion, this is simply…

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Added by Ralph Paglia on December 22, 2011 at 7:30pm — 8 Comments

Top 20 Google Search Engine Advertisers of 2011

Google's 20 Largest U.S. Search Advertisers of 2011



Over the…

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Added by Ralph Paglia on December 20, 2011 at 6:00pm — No Comments

Facebook; Latest 15 Facts and Figures – Infographic

The Latest 15 Facts and Figures on Facebook – Plus Infographic

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Added by Ralph Paglia on December 18, 2011 at 2:00pm — 1 Comment

Quality Grows As Top Factor in Car Buying Decisions

Vehicle Quality Grows To Become The Top Decision Factor in Car Buying Decisions



45% of Americans say that quality is the factor that most influences their car-buying decision, representing 22% growth from 37% who cited the…

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Added by Ralph Paglia on December 15, 2011 at 11:00am — 3 Comments

Social Media ROI; 'Dollars Off' Best Retail Facebook Keyword

'Dollars Off' Best Retail Facebook Keyword

The keyword “dollars off” in a retail offer-related Facebook post provides the highest user engagement out of 10 popular choices,…

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Added by Ralph Paglia on December 14, 2011 at 9:39am — No Comments

Honda Warns Dealers About TrueCar - Bad for the Honda Brand!

Reports That Honda Is Fighting TrueCar Prices

Below-invoice online discounts frustrate some dealers and automakers…

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Added by Ralph Paglia on December 12, 2011 at 6:30pm — 8 Comments

Dealer Brian Benstock wins by Defending 2012 Honda Civic

AUTOMOTIVE NEWS INNOVATIVE DEALERS

Dealer Brian Benstock Wins by Defending 2012 Honda Civic Against Critical Reviews…



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Added by Ralph Paglia on December 12, 2011 at 5:30am — 6 Comments

Honda Tells Dealers Not To Use TrueCar

After American Honda Motor Company asked their dealer network not to participate in the TrueCar online sales program, Jeremy Alicandri evaluated TrueCar's response as follows:



"TrueCar publically implies that American Honda does not believe in transparent pricing for their customers. However, this is merely an attempt to smear Honda’s reputation, as Honda posts MSRPs, incentives, and special programs on their own website. Any critic of Honda’s decision should…

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Added by Ralph Paglia on December 8, 2011 at 7:30pm — 10 Comments

Automakers Find Every December One to Remember

Automakers Find Every December One to Remember

Holidays Are One of the Industry's Biggest Sales Periods of the Year…

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Added by Ralph Paglia on December 6, 2011 at 8:57am — No Comments

TrueCar Seeks to Add More Car Dealers

TrueCar seeks to add dealers

Yahoo tie-up expected to yield more sales leads



Follow David on…
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Added by Ralph Paglia on December 5, 2011 at 9:00am — 2 Comments

Dealers Drive Customer Engagement Using Content Categories

Content May Be King - But Which Types Deliver Results, and where should that content be published... as Measured by Engagement Ratios?



An…

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Added by Ralph Paglia on December 4, 2011 at 1:00pm — 1 Comment

American Auto Industry Resurgence Infographic

American Auto Industry Resurgence Infographic created and published by the United States Federal Government... Given that the Feds created and published this chart, I thought it would be well worth sharing with members of the Automotive Digital Marketing Professional Community:…

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Added by Ralph Paglia on December 3, 2011 at 5:13pm — No Comments

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