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Ralph Paglia's Blog – December 2010 Archive (26)

NADA Social Media Marketing Webinar for Car Dealers

NADA Social Media Marketing presentation used in workshops facilitated by Ralph Paglia during the 2010 NADA Convention in Orlando, FL...

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Added by Ralph Paglia on December 30, 2010 at 8:51am — No Comments

Social Media Marketing ROI Workshop - Digital Dealer Conference in Las Vegas; October 2010

9th Digital Dealer Conference workshop facilitated by Ralph Paglia on "Social Media Marketing ROI Measurement and Reporting" in Las Vegas, NV.…

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Added by Ralph Paglia on December 30, 2010 at 8:44am — No Comments

Social Media Marketing Reputation Management Presentation to Digital Dealer Conference

Social Media Marketing and Reputation Management Strategies for Car Dealers presented by Ralph Paglia to General Session of the 7th Digital Dealer Conference in Nashville, TN... …

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Added by Ralph Paglia on December 30, 2010 at 8:30am — No Comments

General Motors SFE Seminar on Social Media Marketing for 2011

General Motors SFE Facilitator "Train the Trainer" presentation about Social Media Marketing for GM Dealers in 2011 prepared and facilitated by Ralph Paglia for GM:…

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Added by Ralph Paglia on December 30, 2010 at 8:30am — No Comments

2011 New Minimum Wage Rates



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Added by Ralph Paglia on December 29, 2010 at 5:34pm — No Comments

Google to Share Results of Car Shopper Behavior Study at NADA Convention

Google to Share Results of Car Shopper Behavior Study at NADA Convention



This is part two in a series of features on NADA convention workshops in San Francisco.


McLEAN, Va. (Dec. 13, 2010) – With nearly 90 percent…

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Added by Ralph Paglia on December 28, 2010 at 9:30pm — No Comments

Car Buyers and Service Customers Seek Online Coupons



Car Buyers and Service Customers Seek Online Coupons in November…

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Added by Ralph Paglia on December 23, 2010 at 9:12am — No Comments

News Corp warns MySpace to improve – or else

News Corp warns MySpace to improve – or else

MySpace Logo

After shelling out $580 million for MySpace…

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Added by Ralph Paglia on December 22, 2010 at 9:30pm — No Comments

George Moore Chevrolet Reopens in New Location

By George, he's back in business!

George Moore's adjusting to life - and his new digs - operating a Chevy dealership once again.…

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Added by Ralph Paglia on December 21, 2010 at 4:00pm — No Comments

Car Buying Behavior; Does Generation Y Want to Own a Car?

Car Buying Behavior: The Case of Demotorization

written by Jenny Darroch

Marketing strategy expert at Claremont Graduate University



A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman…

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Added by Ralph Paglia on December 21, 2010 at 5:00am — 6 Comments

Dealership Reputation Management

Car Dealership Review and Rating Sites

Here are my Top Ten favorite dealership review and rating sites listed in order of what I personally consider to be their desirability to have positive dealer reviews on them... In other words, if I had 100 positive reviews for my dealership and wanted to have ten of them posted to ten dealership review and rating sites, these are the ten sites i…

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Added by Ralph Paglia on December 20, 2010 at 11:00am — 1 Comment

Further Adventures of a Car Guy's 30 Year Career

If You Are Looking For Something That Will Help You Sell More Cars, Then This Is NOT The Blog Post You Should Be Reading!

 

I was sitting around the kitchen table on a Sunday morning thinking about some of the more incredible experiences I have had thanks to my involvement in the car business, and simply decided…

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Added by Ralph Paglia on December 19, 2010 at 10:30am — 3 Comments

How Paragon Honda Became the #1 Honda Dealer in America in 6 Months

How Paragon Honda and Acura
Became the #1 Dealer in 6 Months…


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Added by Ralph Paglia on December 18, 2010 at 11:00am — No Comments

Increased Social Network Use by Older Car Buyers

Use of Social Networks by Older Car Buyers Rises Dramatically!

While overall social networking use by online American adults has grown from 35% in 2008 to 61%…

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Added by Ralph Paglia on December 17, 2010 at 12:30pm — No Comments

Automotive Social Media Marketing Statistics, Facts and Figures

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Automotive Social Media Marketing Statistics,…

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Added by Ralph Paglia on December 16, 2010 at 9:00pm — 2 Comments

Automotive Consumer Trends to Watch in 2011



 











 

 











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Added by Ralph Paglia on December 16, 2010 at 6:30am — 1 Comment

Dealer Internet Battle Plan IV

January 18 - 20 in Atlanta, GA with:…

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Added by Ralph Paglia on December 14, 2010 at 6:00pm — 5 Comments

Ford's Big Push on 2011 Explorer

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Added by Ralph Paglia on December 13, 2010 at 10:30am — No Comments

Google Chrome Puts The Pedal To The Metal!

Google's Chrome Browser, Now Used By 120 Million People, Just Cranked Up Its Speed…

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Added by Ralph Paglia on December 7, 2010 at 1:30pm — No Comments

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