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Ralph Paglia's Blog – December 2008 Archive (11)

Ford Scores a Major Automotive Marketing Coup with 2010 Ford Fusion Hybrid being Introduced in April 2009

Ford scores marketing coup with thrifty Fusion hybrid

By Sharon Silke Carty, USA TODAY

DETROIT — The Ford Fusion hybrid will be the most fuel-efficient midsize sedan on the market when it arrives this spring, clocking in at 41 miles per gallon, according to data given to Ford Motor by the Environmental Protection… Continue

Added by Ralph Paglia on December 30, 2008 at 2:00pm — No Comments

81% of Shoppers Read Online Customer Reviews

SOURCE: The Nielsen Company - Dec 18, 2008

81 Percent of Online Holiday Shoppers Read Online Customer Reviews, According to Nielsen Online



Nearly 25 Percent of Online Shoppers Have Spent More Than $500 Online This Season



NEW… Continue

Added by Ralph Paglia on December 30, 2008 at 8:00am — No Comments

2009 New Vehicle Sales: The Detroit 3 Expect a Deep Freeze in the U.S. Market

Will 2009 offer any relief from this most dreary of car-selling seasons? The Detroit 3 aren't optimistic. Ford Motor, the most bullish of the three, predicts U.S. light-vehicle sales of 12.2 million units in 2009. That would be 900,000 fewer than the 13.1 million expected in 2008 by auto analyst Erich Merkle.



But Merkle holds out hope for a recovery in the second half of 2009. He predicts U.S. sales of 12.8 million for the year, despite forecasting an awful first… Continue

Added by Ralph Paglia on December 30, 2008 at 12:00am — No Comments

DriveTheBest.com Site Analysis; The Most Impressive, Technically High Quality and Dynamically Engaging User Experience Dealer Website in America

Since 1986 I have been using various digital marketing strategies and sales tactics to sell cars... Since about 1992 I have seen hundreds, perhaps over a thousand auto dealership websites that have engaged me from either a user (consumer) perspective, or as a supplier of dealer websites as I sought to influence the design and feature structure for one of the more than half… Continue

Added by Ralph Paglia on December 28, 2008 at 11:30am — No Comments

New Startup Announcement

COMING SOON FROM:

--- GILBERT CHAVEZ

--- KIM CLOUSE

--- JOE WEBB




TO BELIEVE IT, YOU WILL HAVE TO SEE IT



MARKETING FOR THIS… Continue

Added by Ralph Paglia on December 23, 2008 at 11:30am — 1 Comment

Automotive Internet Users (AIU) Shopping for New Cars Online Are More Difficult To "Completely Satisfy"

Web-Savvy Consumers More Difficult To Please - Consumers who use the Internet to shop for their new vehicles report… Continue

Added by Ralph Paglia on December 23, 2008 at 7:30am — No Comments

2008 Used Vehicle Market Report from J.D. Power: More Car Buyers Are Finding The Vehicles They Buy on the Internet (duh)

More and more American used car buyers are finding the vehicles they end up buying on the web... According to a new study released by J. D. Power and Associates, the number of used vehicle buyers who discovered their vehicle purchase online increased substantially in 2008.



The newly released research shows that 61… Continue

Added by Ralph Paglia on December 22, 2008 at 8:00pm — No Comments

Internet Sales for Car Dealers - Self Assessment Questionnaire

INTEGRATED MARKETING STRATEGY AND CURRENT eBUSINESS PROCESS ASSESSMENT



The following series of questions focus on 7 key areas where strategy, tactics and consistent execution are key to the success of all dealership Internet sales and marketing programs. This questionnaire was designed by Ralph Paglia for use by AAISP Certified Internet Sales Managers. A file formatted with Microsoft Word is available for download by ADM members using the link inserted towards the bottom of… Continue

Added by Ralph Paglia on December 22, 2008 at 6:00am — No Comments

Maryann Keller makes her case for the U.S. auto industry while condemning the leader who ran GM into the ground

The Detroit 3 have only themselves to blame for the fact that two-thirds of the American public thinks they should be allowed to fail.



Having watched and written about the utter incompetence of executive management and corrupt automotive corporate and union cultures, I understand the sentiment.



Public sentiment reflects that… Continue

Added by Ralph Paglia on December 10, 2008 at 3:00pm — No Comments

What Does The GM Brand Stand For, Other Than Their Current Results Best Described As "Generating Misery"?

General Motors has 8 brands, but what does the GM brand actually represent? "How Detroit drove into a ditch" is the headline of an article in the Oct. 25 issue of The Wall Street Journal. When the most respected business publication in the world writes a 2,000-word article on the problems of the U.S.… Continue

Added by Ralph Paglia on December 3, 2008 at 8:30am — No Comments

Anatomy of a Used Car Listing that Sold: 2002 Ford Expedition as listed on Cars.com



Vehicle Details and…



Continue

Added by Ralph Paglia on December 2, 2008 at 8:00am — No Comments

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