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Ralph Paglia's Blog – November 2012 Archive (16)

New American Spending Record Set on Cyber Monday

Cyber Monday 2012 Ranks As Biggest Online Spending Day in History 

American spent $1.465…

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Added by Ralph Paglia on November 28, 2012 at 12:00pm — 3 Comments

Auto Industry Professional Social Networks Traffic Report from Compete, Inc.

Top 5 Automotive Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending October 31, 2012

 

The sites (including subdomains) submitted to Compete, Inc. for monitoring, and their rank for UNIQUE VISITORS include:…



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Added by Ralph Paglia on November 28, 2012 at 3:30am — No Comments

Dataium Automotive Shopper Intensity Report - November 2012

November 2012

Automotive Shopper Intensity Report



The Dataium Automotive Shopper Intensity Index (ASI) is a leading indicator of Automotive Retail Sales.



Dataium historical…

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Added by Ralph Paglia on November 28, 2012 at 1:30am — 8 Comments

Joel Ewanick, Former GM and Hyundai Marketing Boss Takes Fisker Automotive Leadership Role

Former GM and Hyundai Marketing Boss Joel Ewanick Takes Fisker Automotive Leadership Role

A few years ago I did some work for Hyundai Motor America in Fountain Hills, CA and had the opportunity…

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Added by Ralph Paglia on November 26, 2012 at 8:30pm — 3 Comments

Why I Love The Auto Industry: Darin Wade Becomes Newest Ford Dealer in America

There are many reasons why I love the car business, but one of the most compelling aspects of my love affair with the car business is the fact that many people start working at car dealerships in an "Entry Level" type position and then go on to perform better than their peers, get promoted, increase their incomes and becoming notable success stories.  Darin Wade is one of those success…

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Added by Ralph Paglia on November 26, 2012 at 3:30am — 4 Comments

TrueCar.com Founder Reinvents Himself After Almost Killing His Company

TrueCar.com Founder Scott Painter Gets A Do-Over After Almost Killing His Company

TrueCar.com CEO Scott Painter

 

The ADM Professional Community was at the center of the storm a…

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Added by Ralph Paglia on November 21, 2012 at 12:00pm — 12 Comments

Car Dealers Slow to Adopt Digital Marketing Tools; Not Sure About Social Media

Car Dealers Slow to Adopt Digital Marketing Tools; Not Sure About Social Media

It is not what ADM Professional Community Members want to hear, but we need to be aware of the perception challenges we still face and take every opportunity to overcome them...…

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Added by Ralph Paglia on November 19, 2012 at 11:30am — 19 Comments

Nielsen Research Releases Automotive Mobile Path to Purchase Study

Nielsen Research Releases Automotive Mobile Path to Purchase Study 

On November 14, 2012 Nielsen, xAd and Telmetrics released the third part (Automotive) of their “mobile path to purchase” study conducted earlier this year.…

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Added by Ralph Paglia on November 18, 2012 at 7:30pm — No Comments

Internet Sales 20 Group Dealer Workshops Scheduled for March 19-21 in Dallas

AUDUBON, NJ -- The next Automotive Internet Sales 20 Group has been scheduled for Dallas, Texas March 19th -21st 2013. Due to the massive success of Internet Sales 20 Group Chicago coupled with the high demand for dates for the next 20 group, …

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Added by Ralph Paglia on November 15, 2012 at 11:00pm — 1 Comment

ADM Professional Community on Pinterest

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Added by Ralph Paglia on November 15, 2012 at 10:50am — No Comments

Targeting Digital Advertising Using Offline Data Preferred by 80 Percent of Auto Industry Marketers

8 in 10 Automotive Marketing Professionals Trust Offline Data the Most for Targeting Digital Advertising Campaigns

81% of automotive advertising agencies say they use…

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Added by Ralph Paglia on November 13, 2012 at 2:30am — No Comments

Facebook and Twitter Offer Dealers New Ad Targeting Capabilities

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Added by Ralph Paglia on November 9, 2012 at 10:30am — No Comments

Content Rich Sites Better Than Facebook For Make-Model Focused Ad Campaigns

Premium Content Favored by Automotive Marketers Over Facebook For Vehicle Focused Ad Campaigns

Automotive…

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Added by Ralph Paglia on November 8, 2012 at 10:00am — 2 Comments

Automotive News Interviews Richard Bustillo: "Dealers Get In Your Facebook"

Automotive Dealers Get in your Facebook

Stores post ads directly on site's news feeds

Richard Bustillo of Rick Case Honda says Facebook is taking advantage of new opportunities to reach customers by putting ads directly in news feeds.…
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Added by Ralph Paglia on November 6, 2012 at 9:00am — 7 Comments

2013 Tech Leadership Awards - Dealer Marketing Magaziine

Dealer Marketing Magazine 2013 Technology Leadership Awards



Seattle, WA –…

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Added by Ralph Paglia on November 2, 2012 at 1:00pm — No Comments

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