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Ralph Paglia's Blog – November 2011 Archive (16)

Google Search Advertising With Lead Capture Form in The Actual Sponsored Listing

Google Search Engine Advertising Now Allows Car Dealers to Create a Lead Capture Form Inside the Actual Sponsored Listing... This could become a High Value tool for Automotive Marketers!…


Added by Ralph Paglia on November 29, 2011 at 11:30am — 2 Comments

Why Google Plus Must Not Be Ignored By Car Dealers

Another social network. Gareth Case knows what you’re thinking. Google+ adoption hasn’t been quite what many were expecting and why should you dedicate your time to another social network? Gareth Case already spends a considerable amount of time writing his Social Media Today blog and managing his activity through LinkedIn, Twitter and other social channels but Google+ for Gareth does a unique job in that it is…


Added by Ralph Paglia on November 23, 2011 at 3:23pm — No Comments

All Automotive Marketers Are Publishers; Learn How To Do It Well!

If you sell cars, then you need to either become a great story teller, or figure out how to survive by selling at the cheapest price!

If you are going to be a Publisher (story teller), then you should learn how to do it well.

In 1999 I was using…


Added by Ralph Paglia on November 23, 2011 at 8:30am — 4 Comments

Yelp Reputation Management for Car Dealers; What Are Filtered Reviews?

Automotive Reputation Management; How Yelp Review Filtering Works and Why it Effects Car Dealers.

Yelp has come under criticism because of their "Filtered Review" process which takes certain reviews, mostly those from Yelp users who are not deemed trustworthy, and moves those reviews into a…


Added by Ralph Paglia on November 16, 2011 at 11:30am — 13 Comments

Joe Russo, Social Dealer Co-Founder and President Passes Away

I would like to express my deepest sympathies to Joe Russo's family, friends and colleagues... It seems like just last week when we were all together cruising Lake Las Vegas. This is a tragic and sad loss to all who knew and loved Joe.  In addition to his family and friends, Joe Russo will be missed by many people in the…


Added by Ralph Paglia on November 14, 2011 at 7:30pm — 2 Comments

Social Media ROI for Car Dealers Not Well Understood

Social Media ROI for Car Dealers is Not Well Understood

40% of Car Dealers do…


Added by Ralph Paglia on November 14, 2011 at 11:30am — No Comments

Best Google Apps; Descriptions and Links to Their Features

Google Apps and Useful Links

Here are some of my favorite Google Apps and the descriptions and shortcuts to using some of their best features...…

Added by Ralph Paglia on November 11, 2011 at 8:00pm — No Comments

Hire a Digital Savvy Salesperson? Good Luck With That

Need to Hire a Digital Salesperson?

Good Luck With That...

As Industry Booms, Talent Gets Expensive

Not long ago all anyone in digital hiring circles could talk about was…


Added by Ralph Paglia on November 11, 2011 at 3:08pm — 1 Comment

Power of Google+ for Car Dealers

The Power Potential Of Google+ Pages For Businesses

Written by Nathaniel Perez 

When Google+ launched for users, the world cheered at the idea of another social network…


Added by Ralph Paglia on November 9, 2011 at 2:24pm — 1 Comment

Car Dealers Should Avoid Deceptive Promises in Exchange for Facebook 'Likes'

Advertising Age

Reports That Ad

Industry Group

Has Issued Guidelines on Facebook 'Like-gating'

Dealership Promises in Exchange for a Facebook 'Like' Must not Be Deceptive!…


Added by Ralph Paglia on November 9, 2011 at 7:00am — 5 Comments

Yelp Enhanced Profile; Apple's Siri Changes the Value Proposition for Car Dealers Seeking Reputation Management

Apple's Siri May Change How Dealers Look At Yelp...


With all the recent buzz about Apple's new Siri application, which is part of the latest Apple iOS operating system update, is it time to reconsider the value…


Added by Ralph Paglia on November 5, 2011 at 8:00pm — 8 Comments

Groupon IPO at $20 a Share; 1000 Percent Oversubscribed, Five Million More Shares Added To Offering

Groupon Prices at $20 a Share; More Than 10x Oversubscribed, So It Adds 5M More Shares…


Added by Ralph Paglia on November 4, 2011 at 6:00am — No Comments

DealerRater® Launches PrivateBuy™ Car Buying Service with CarWoo!

DealerRater® Launches PrivateBuy™

in Association with CarWoo!

DealerRater and CarWoo! join forces to offer DealerRater consumer members PrivateBuy - an online service that provides auto…


Added by Ralph Paglia on November 3, 2011 at 6:30pm — No Comments

Google Sidewiki Closing Down

One thing about Google, they are not afraid of trying something, then walking away from it when it is not adopted on a large enough scale...…

clickable Sidewiki logo

Added by Ralph Paglia on November 2, 2011 at 4:00am — No Comments

Blogger Dynamic Views Application

Blogger Newsletter

November 2011

Hello Bloggers!

Introducing Dynamic Views:…


Added by Ralph Paglia on November 1, 2011 at 7:13pm — No Comments

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