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Ralph Paglia's Blog – November 2008 Archive (12)

SEO and Social Media Boot Cam

One of the outcomes that was clear from the 7th Digital Dealer Conference is that the demand for more knowledge on Automotive SEO and Social Marketing strategies is very high. A seminar room, limited to one hour, is just scratching the surface. There is so much confusion in the marketplace that needs to be resolved with openness and skills training; we don't need more sales pitches.



Skills training for Automotive SEO and Social Media is none existent. There has to be a way to get… Continue

Added by Ralph Paglia on November 28, 2008 at 12:30pm — No Comments

Google Launches New Dealership Display Advertising Features - This Article Includes a How-To Video!

As Google continues to glean display advertising expertise through their acquisition of DoubleClick, the hits just keep on coming... Google has added several MORE new features to… Continue

Added by Ralph Paglia on November 24, 2008 at 4:30pm — No Comments

When Online Marketing Creates Offline Opportunities - Do Dealers Understand the Full Reach of Digital Advertising?

When Online Turns Offline - Understand the Full Reach of Your Internet Advertising



In theory, one of the unique benefits… Continue

Added by Ralph Paglia on November 23, 2008 at 12:00pm — No Comments

Edmunds.com Says That Consumers Are NOW Ready to Start Buying Cars Again!

Falling gasoline prices and near-record incentives may have consumers ready to buy cars again, according to the auto information site Edmunds.com. Consumers’… Continue

Added by Ralph Paglia on November 22, 2008 at 7:30am — No Comments

Automotive News - Marketers tap social Web sites: Seeking face time through Facebook

Introduction from Ralph Paglia: Automotive Marketers are increasingly tapping into a wide variety of User Generated Content (UGC) or "Web 2.0" sites as they seek increased levels of engagement with car buyers that transcend what can be accomplished via conventional advertising. The following article… Continue

Added by Ralph Paglia on November 21, 2008 at 5:00pm — 2 Comments

Capgemini Automotive Marketing Research Publications - Downloadable PDF Files for use by ADM Members

In 2004 I was working for Reynolds and Reynolds as an OEM Partnership Executive. There was myself and 3 other full time P/E's assigned to the West Coast based team led by Lance Tebay. Our job was to find ways to establish partnerships with Asian OEM's and thereby… Continue

Added by Ralph Paglia on November 21, 2008 at 9:30am — No Comments

Capgemini Cars Online 08/09 - 10th Annual Global Automotive Study: Tracking Consumer Car Buying Behavior

Capgemini’s annual Cars Online global automotive study highlights how consumer vehicle buying behavior across both mature and emerging markets is changing and how manufacturers and dealers must respond to these changing dynamics to maintain a competitive… Continue

Added by Ralph Paglia on November 21, 2008 at 8:00am — No Comments

Did You Know That Marc Andreeson (Netscape) is the Founder of the Ning Networking Site Platform?

Brain Trust: Ning chairman Marc Andreessen (he built Netscape back in the day), with Bianchini, at Ning's corporate HQ in Palo Alto, CA. | photgraph by Art Streiber

"It isn't just a site where users can build their own social networks -- Ning is a model of how to create a perpetual growth machine." -… Continue

Added by Ralph Paglia on November 19, 2008 at 11:30am — 1 Comment

Ten of the Most Common Ways Dealers Waste their Search Engine Advertising Budgets



This article is based on an edited version of the "Top 10 ways to Waste your Automotive search marketing budget" blog article referenced in an ADM forum comment by… Continue

Added by Ralph Paglia on November 16, 2008 at 1:30pm — No Comments

Automotive Digital Marketing Professional Community Supports NADA's Efforts to Get Tax Break for Auto Buyers

NADA Supports Tax Break for Auto Buyers, Offers Dealer Hotline November 13, 2008 - Sen. Mikulski Introduces Tax Deduction Bill to Put Economy ‘Back on its Wheels’



WASHINGTON (Nov. 12, 2008) – The National Automobile… Continue

Added by Ralph Paglia on November 15, 2008 at 12:30pm — 13 Comments

Dealers Should Find Digital Advertising Suppliers that Use API Integration with DoubleClick to Mashup Ads and Landing Pages

Does Your Digital Advertising Supplier Use APIs to Mashup Ads with their Landing Pages?

This article is a Ralph Paglia edited version of a blog post written by Jonathan… Continue

Added by Ralph Paglia on November 14, 2008 at 5:00pm — No Comments

Kelley Blue Book eNetworking Meeting in NY Metro on November 12, 2008

























Kelley Blue Book eNetwork Brunch - New York/New Jersey, November 12, 2008, Sheraton Suites on the Hudson, Weehawken, New Jersey


Last year kbb.com received nearly 4 million visits from the Chicago area! They tell us, and we'll tell you...WHO they are, HOW they shop, WHY they buy.



Join us for this fast-paced workshop to…

Continue

Added by Ralph Paglia on November 8, 2008 at 4:00pm — No Comments

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