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Ralph Paglia's Blog – October 2015 Archive (11)

Fixed Operations Analysis and Optimization Using PowerDealer

POWER TO DRIVE YOUR SERVICE DEPARTMENT BUSINESS

(EDITOR'S NOTE: Ignore First 15 Seconds of Video!)

The Competitive Edge

PowerDealer*, a division of J.D. Power and…

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Added by Ralph Paglia on October 30, 2015 at 8:30am — No Comments

FTC Workshop Via Webstreaming is Friday October 30th at 8:30 AM Eastern

Follow the Lead: An FTC Workshop on Lead Generation

Oct 30, 2015…

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Added by Ralph Paglia on October 29, 2015 at 5:00pm — No Comments

Modern Car Buying: Steps To The Purchase In Today's Digital Marketplace (Infographic)

Wrong... Not any more, because these are the Steps to Buying a Car in the Digital Age!

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Added by Ralph Paglia on October 28, 2015 at 1:30am — 5 Comments

IAB Research: Digital Influence on American Car Buyers

Did you ever wonder who sets the standards for sizing and file specifications for online display advertising so the same ads can be displayed across networks with millions of websites?
The answer is an international…
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Added by Ralph Paglia on October 26, 2015 at 5:30am — No Comments

Why Join The PowerDealer Network?

PowerDealer

Right Data - Right Now 

THE Go-To Information Source for Running Your Dealership More Effectively

 …

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Added by Ralph Paglia on October 24, 2015 at 2:30pm — No Comments

How Do Car Dealers Make Marketing Technology Buying Decisions?

What Influences the Marketing Technology Buying Decisions of Car Dealers, General Managers, IT Directors and Business Owners?

Automotive Marketers tend to personally consider themselves as early adopters or in the early majority when it comes to technology adoption, but…

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Added by Ralph Paglia on October 22, 2015 at 9:00am — 3 Comments

Autoweek and Jumpstart Create Media Partnership for AutoMarketing

Autoweek.com Announces Partnership With Jumpstart Automotive Group

Largest Portfolio of Automotive Shopping Sites Adds Leading Voice of American Car Culture…

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Added by Ralph Paglia on October 20, 2015 at 9:36am — No Comments

Know Your Market: Most Desired Car Features by Generation

What Americans Find Most Important in a New Vehicle, by Generation

Notes: Reliability is the attribute American adults find most important when considering a vehicle, no matter their age, gender or political party. That’s according to a recent survey from The Harris…

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Added by Ralph Paglia on October 19, 2015 at 3:00pm — No Comments

Generation X Overtakes Boomers in Population of Affluent Car Buyers

Generation X Now Has The Largest Population of Affluent American Consumers

Among affluent American Car Buyers, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%. This is according to Ipsos’…

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Added by Ralph Paglia on October 17, 2015 at 10:30pm — No Comments

Congratulations To Car Peeps Everywhere on September Sales Results!

There is no way around it... September 2015 was one of the best Septembers in the history of the car business... Not only was the volume there, but gross profit margins went up as well!

The American auto industry's sizzling sales pace this past…

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Added by Ralph Paglia on October 9, 2015 at 3:30pm — No Comments

Automotive Marketer Guide to Going Mobile Infographic

As our younger car buyers get older and online culture creeps steadily toward becoming predominantly mobile, mobile technology may very well overtake other methods of getting a car dealer's message to the right automotive consumers at the right time.…

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Added by Ralph Paglia on October 4, 2015 at 5:30pm — No Comments

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