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Ralph Paglia's Blog – October 2009 Archive (12)

Twitter Search Science: Advanced Operators For Marketing Ninja Intelligence Gathering

Advanced Twitter Search Operators

Automotive Digital Marketing Ninjas find exactly what they are looking for in Twitter, then save advanced Twitter Search Queries for continued monitoring of activities in their local and regional markets. ADM Ninjas use these "Search Operators" to refine their queries and… Continue

Added by Ralph Paglia on October 26, 2009 at 7:00pm — 1 Comment

Social Network Retail Shopping More Than Just Transactional

Retailers Get Ready for Social Shopping Experience - Online shopping is more than just transactional

People have long shared product opinions with friends and family through word-of-mouth. Today, social media tools enable consumers to extend their connections and conduct commerce in powerful new… Continue

Added by Ralph Paglia on October 26, 2009 at 11:00am — 1 Comment

Twitter Performance Metrics and Analytics Tools for Automotive Social Marketing

For Automotive Social Marketing practitioners who would like to get deeper into tracking and analyzing Twitter marketing metrics and statistics, there are a number of handy apps you can use to analyze data. Some uses for these apps would be to track your brand name, see the data behind trending topics & to analyze your own followers. In this post I will be… Continue

Added by Ralph Paglia on October 25, 2009 at 3:00am — 1 Comment

Social Media Marketing versus Dealer eCommerce: Separation of Church and State?

Should Dealers Blend Their Online eCommerce Sites and Assets with Social Media Marketing?

Is Automating a Dealer's Inventory Data… Continue

Added by Ralph Paglia on October 24, 2009 at 1:48pm — 3 Comments

Automotive Social-Digital Marketing Leadership: Ford Invests 25% of Total Advertising Budget

Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from… Continue

Added by Ralph Paglia on October 21, 2009 at 5:30am — No Comments

JDPAIRT - Social Networking: Should it be More about Relationship Building than Selling Cars?

View From Inside The Panel

During the 2009 J. D. Power Automotive Internet Roundtable conference event in Las Vegas from October 14th through 16th I was privileged to have been invited to participate in… Continue

Added by Ralph Paglia on October 19, 2009 at 2:25am — 1 Comment

Social Media Reaches More Automotive Shoppers than Search Engines

Study: Social Media Reaches More Shoppers than Search Engines, Portals

October 16, 2009

LAS VEGAS — If the auto industry wants to target prospective new-vehicle buyers online, it would more effective to use social networking sites like Facebook instead of online search engines or portals, speakers… Continue

Added by Ralph Paglia on October 18, 2009 at 2:00am — 1 Comment

Automotive Professional Blog, Community and Magazine Site Traffic

Unique Visitor chart from Compete, Inc. showing last 12 months of traffic activity to the ADM Professional Community, Jeff Kershner's DealerRefresh, Jared Hamilton's DrivingSales, Brian Pasch's Dealer SEO and Digital Dealer Magazine's online version.

The five web sites charted above… Continue

Added by Ralph Paglia on October 16, 2009 at 3:00pm — 2 Comments

Forget your Processes and keep PUSHING! Posted on DealerRefresh - Ralph Paglia's Response

Over at DealerRefresh, Alex Snyder posted the following Blog:

We speak a lot about not going forward until we’ve fixed our core processes first, but I’m going to challenge that notion… Continue

Added by Ralph Paglia on October 14, 2009 at 5:30pm — 4 Comments

DrivingSales Executive Summit - Hard Rock Hotel - Las Vegas, NV - Tuesday 10/13 to Wednesday 10/14


Hard Rock Hotel Las Vegas Tuesday, Oct 13 - 9 AM to Wednesday, Oct 14 - 1 PM

If you have not yet registered,… Continue

Added by Ralph Paglia on October 8, 2009 at 11:16am — No Comments

Social Media Improves Search Engine Results

New Study Links Search and Social

Correlations have been made between display and search marketing as well as between display and social marketing. But a new report from GroupM Search and comScore shows a link between search and social marketing efforts. Researchers found that searchers engaged with branded social media were more likely to query a low-funnel term than those not engaged.

What is a low-funnel term and why does it matter?

A low-funnel search term… Continue

Added by Ralph Paglia on October 7, 2009 at 2:16pm — 4 Comments

Social Media Users Thrive on Networking

Social Media Users Thrive on Networking and Depend on it as Their Most Trusted Information Source

Trusted Medium

Using social media sites for both online and offline networking is one of the most important activities among people who use Web 2.0 type sites. The results of Beresford… Continue

Added by Ralph Paglia on October 1, 2009 at 2:30pm — 2 Comments

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