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Ralph Paglia's Blog – October 2008 Archive (7)

Chrysler's New Online Strategy Includes Dealer Websites and Digital Advertising

Chrysler LLC is overhauling its approach to online marketing and will begin rolling out its new strategy to its dealers in the next couple of weeks. Dealers will pay 40% - 60% less than the market price for leads and websites under the new program. The strategy also will integrate all of Chrysler's and its dealers' online marketing efforts. -… Continue

Added by Ralph Paglia on October 24, 2008 at 7:30am — No Comments

Discover the Best Website Analytics 5 Minute Tutorial Available for Car Dealers and their Marketing Managers!

It seems that almost everyone who is involved with using digital marketing strategies to sell more cars and trucks gets excited when they discover something useful that may have previously been hidden... The proverbial "Secret Sauce"! Well, back when I came on board at ADP, the Omniture SiteCatalyst analytics team at BZ Results sent me a link to an online training… Continue

Added by Ralph Paglia on October 18, 2008 at 6:00pm — 1 Comment

101 Link Building Tips to Market Your Dealership's Websites

Link Building... Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it's still the trump card for dealers who want their websites to achieve higher search engine rankings.

Many of us have been hoping that the importance of links to a dealer's website would go away. In Brett Tabke's Robots.txt entry, he echoed a… Continue

Added by Ralph Paglia on October 11, 2008 at 8:30pm — No Comments

Top Ten Video Hosting, Sharing and Distribution Sites Evaluated and Ranked

Many Automotive Digital Marketing professionals have asked me "How do I get started with using Video to attract customers?"... There are a lot of ways to leverage the car buying public's seemingly insatiable appetite for online video clips. Certainly the whole industry has by now been pitched on using video clips created by vendors like Unity Works Media… Continue

Added by Ralph Paglia on October 8, 2008 at 8:30am — No Comments

Recommendations Posted for Ralph Paglia at LinkedIn

Ralph Paglia

Director - Digital Marketing

ADP Dealer Services

Recommendations are listed in chronological order, with most recent at the top...

“Now after several years working with Ralph Paglia I can tell that he contributed enormously to the success of our annual Automotive CRM conference in California. He became a part of the event by engaging in the research, helping to find the best speakers and driving attendance from key strategic thought… Continue

Added by Ralph Paglia on October 4, 2008 at 1:30pm — No Comments

Franchised Dealership Closures will Increase in 2009

DETROIT, Oct 1 (Reuters) - The number of U.S. car dealerships closing is expected to increase into 2009 with as many as 3,800 dealerships at risk of closure because of dwindling sales and tighter credit, according to a newly released study by Grant Thornton LLP on… Continue

Added by Ralph Paglia on October 2, 2008 at 8:00am — 2 Comments

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