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Ralph Paglia's Blog – September 2013 Archive (5)

Beware of Lead SCORING Systems... Lead SEGMENTATION Would Help Dealers Sell More Cars!

Beware of the Pitfalls That Come With Lead Scoring Systems

There are several automotive industry technology suppliers offering various automotive sales Internet Lead Scoring solutions for deployment and implementation in a variety of ways at…

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Added by Ralph Paglia on September 30, 2013 at 8:45pm — 5 Comments

Will Car Buying Ever Truly Go Digital?

Back in 2011, more than three out of 10 US new-car buyers said they were likely to purchase online... What Happened?

New-car sales virtually never take place online, despite growing interest among consumers and manufacturers, according to a new eMarketer report, “Automotive Ecommerce: Late to the…

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Added by Ralph Paglia on September 30, 2013 at 8:00pm — No Comments

Podcast Recommendation: Social Media Marketing with Michael Stelzner

Recently I have been listening to Michael Stelzner's Social Media Marketing Podcasts via Social Media Examiner and have both learned a lot and enjoyed Michael's style.

He tends towards NOT over-complicating what businesses should be doing to effectuvely leverage social media platforms for…

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Added by Ralph Paglia on September 18, 2013 at 12:30pm — 2 Comments

ADM Google Analytics Based Visitor Activity Real Time Chart

Automotive Digital Marketing Professional Community Visitor Activity for the most recent 30 day time period...

 

Also shown on bottom of Showroom Page...

Added by Ralph Paglia on September 16, 2013 at 12:00pm — No Comments

Facebook: What Days of the Week Work Best for Car Dealers?

Facebook Post Timing: Which Days of the Week Have the Best Engagement Rate Potential for Automotive Marketers?…

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Added by Ralph Paglia on September 12, 2013 at 12:40pm — No Comments

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