Is Your Social Marketing Strategy to Sell Cars on Facebook, or Are You Seeking Increased Customer Engagement?
Let's face reality, It’s no longer fresh news to car dealers that consumers have adopted Social Media at a record pace, with no slowing down in sight. Three-quarters of US Web retailers… Continue
Added by Ralph Paglia on September 29, 2009 at 10:00pm —
Many of us have witnessed this first-hand, so it may not come as much of a surprise to lean that most businesses of all types, but especially those that sell big budget items, such as homes, cars and trucks An August 2009 research study shows that over half of all business professionals worldwide are using social… Continue
Added by Ralph Paglia on September 22, 2009 at 6:00pm —
Could the Dangers of Texting While Driving Make Twitter the Most Dangerous Network?
Crowd Science Survey Digs Deep Into Mobile Twitter Habits…
Added by Ralph Paglia on September 22, 2009 at 9:30am —
Download the spreadsheet below to see list of General Motors approved CRM and Lead Management Tools for compliance with GM OneSource:
GM OneSource Certified CRM-LM… Continue
Added by Ralph Paglia on September 22, 2009 at 2:00am —
Patrick J. Moorhead
Director of Emerging Media
Original Source Article: Cost and ROI for Mobile Campaigns
Patrick Moorhead oversees R&D initiatives on behalf of Razorfish’s Advanced… Continue
Added by Ralph Paglia on September 20, 2009 at 10:30am —
Twitter Power Users Solidify Dominance - Popularity feeds itself
The population of US Twitter users will grow 200% in 2009
, according to eMarketer estimates
, with growth slowing to a still-impressive 44.4% in 2010. But… Continue
Added by Ralph Paglia on September 20, 2009 at 2:30am —
Online Measurement - What Your Lead Management System Will Not Tell You
While Online Advertising Offers Greater Accountability than any other Media,… Continue
Added by Ralph Paglia on September 17, 2009 at 7:30pm —
Ralph Paglia is presenting at the 7th Digital Dealer Conference in Nashville, TN during the morning General Session on Tuesday November 3, 2009.
Check out Ralph's presentation details at:… Continue
Added by Ralph Paglia on September 16, 2009 at 10:00pm —
Companies Worldwide that Have Benefitted* from Using Select Web 2.0 Technologies, June 2009 (% of respondents)
McKinsey's Global Survey Measures the Business Effects of Web 2.0
Video Distribution, Social and Professional Networking show biggest business benefits
There are many… Continue
Added by Ralph Paglia on September 16, 2009 at 1:00am —
US Twitter Usage Surpasses Earlier Estimates - Numbers worth tweeting about
In 2009, there will be 18 million US adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million US adults in 2010, a further 44.4%… Continue
Added by Ralph Paglia on September 15, 2009 at 5:30am —
Important Notifications from NHTSA Headquarters for the Federal Automotive Stimulus Plan:
Fueleconomy.gov Side-by-Side Mismatch
We continue to receive many transaction submittals using an incorrect side-by-side comparison resulting in a rejected submission.
Make sure to pull fuel economy… Continue
Added by Ralph Paglia on September 12, 2009 at 9:00am —
What does an Automotive Stimulus Plan have to do with an Internet Sales Manager Social Network?
About the Automotive Digital Marketing Professional… Continue
Added by Ralph Paglia on September 12, 2009 at 1:00am —
Dealers that run effectively targeted Display Advertising campaigns across networks of popular websites boost their Search Engine Marketing performance.
Display Advertising lowers the average cost per click with dealer paid search campaigns, while increasing the volume of their organically generated… Continue
Added by Ralph Paglia on September 11, 2009 at 8:00pm —
There are many dealers out there who have already deployed an incredible number of different ways to use various social networks and media, UGC and Web 2.0 sites to either promote their business or "brand" their dealership, and in some cases simply get a better handle on customer relationship management... I work with… Continue
Added by Ralph Paglia on September 7, 2009 at 2:00pm —
OK, so you convinced the Dealer or GM to invest in a new dealership website as the main featured site for the dealership... Or, you are due for a new site design (redesign) from your current supplier. Either way, providing high quality and unique content within a dealership website is the key to success with automotive… Continue
Added by Ralph Paglia on September 6, 2009 at 1:00am —
This is the second half of the article titled:
"Optimizing Dealer Websites - Content Design and Placement for New and Redesigned Sites"
5. Get Cozy With and Show Your Web Page Header Tags Some Love
OK, now that you are writing the Encyclopeadia of Brittani ca of car buying so that… Continue
Added by Ralph Paglia on September 5, 2009 at 10:30pm —
ONLINE COMMUNITY EXPERT INTERVIEW: AARON STROUT, POWERED
Expert Interview with Aaron Strout, VP of Marketing in Austin, Texas.
Aaron has recently joined Austin, TX based, Powered as the VP of… Continue
Added by Ralph Paglia on September 3, 2009 at 8:30pm —
AUGUST U.S. SALES
Ford, Subaru and Hyundai lead first U.S. sales gain in 21 months
Sales reach 1.3… Continue
Added by Ralph Paglia on September 2, 2009 at 6:30am —