Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Ralph Paglia's Blog – September 2009 Archive (18)

Social Media Marketing - Beyond the Hopes and Fears

Is Your Social Marketing Strategy to Sell Cars on Facebook, or Are You Seeking Increased Customer Engagement?



Let's face reality, It’s no longer fresh news to car dealers that consumers have adopted Social Media at a record pace, with no slowing down in sight. Three-quarters of US Web retailers… Continue

Added by Ralph Paglia on September 29, 2009 at 10:00pm — 6 Comments

Social Media ROI Measurement Lags Behinds Social Marketing Business Adoption Rates

Many of us have witnessed this first-hand, so it may not come as much of a surprise to lean that most businesses of all types, but especially those that sell big budget items, such as homes, cars and trucks An August 2009 research study shows that over half of all business professionals worldwide are using social… Continue

Added by Ralph Paglia on September 22, 2009 at 6:00pm — 1 Comment

Twitter the Most Dangerous Network?

Could the Dangers of Texting While Driving Make Twitter the Most Dangerous Network?



Crowd Science Survey Digs Deep Into… Continue

Added by Ralph Paglia on September 22, 2009 at 9:30am — No Comments

GM OneSource Certified CRM and Lead Management Tools

Download the spreadsheet below to see list of General Motors approved CRM and Lead Management Tools for compliance with GM OneSource:

GM… Continue

Added by Ralph Paglia on September 22, 2009 at 2:00am — 1 Comment

Mobile Marketing Campaigns - What is the Cost? Where is the ROI?

Patrick J. Moorhead

Director of Emerging Media

Razorfish




Original Source Article: Cost and ROI for Mobile Campaigns



Patrick Moorhead oversees R&D initiatives on behalf of Razorfish’s Advanced… Continue

Added by Ralph Paglia on September 20, 2009 at 10:30am — No Comments

Twitter Allstar Follower Metrics - Twitter Power Users Solidify Their Dominance!

Twitter Power Users Solidify Dominance - Popularity feeds itself



The population of US Twitter users will grow 200% in 2009, according to eMarketer estimates, with growth slowing to a still-impressive 44.4% in 2010. But… Continue

Added by Ralph Paglia on September 20, 2009 at 2:30am — No Comments

Online Advertising Measurement - What Your Lead Management System Will Not Tell You!

Online Measurement - What Your Lead Management System Will Not Tell You



While Online Advertising Offers Greater Accountability than any other Media,… Continue

Added by Ralph Paglia on September 17, 2009 at 7:30pm — No Comments

7th Digital Dealer Conference and Exposition in Nashville - November 1 through 3, 2009

Ralph Paglia is presenting at the 7th Digital Dealer Conference in Nashville, TN during the morning General Session on Tuesday November 3, 2009. Check out Ralph's presentation details at:… Continue

Added by Ralph Paglia on September 16, 2009 at 10:00pm — No Comments

Web 2.0 Technology Business Benefits Study by McKinsey Consulting

Companies Worldwide that Have Benefitted* from Using Select Web 2.0 Technologies, June 2009 (% of respondents)



McKinsey's Global Survey Measures the Business Effects of Web 2.0



Video Distribution, Social and Professional Networking show biggest business benefits




There are many… Continue

Added by Ralph Paglia on September 16, 2009 at 1:00am — 2 Comments

Twitter Surpasses Estimates for Growth in the USA

US Twitter Usage Surpasses Earlier Estimates - Numbers worth tweeting about



In 2009, there will be 18 million US adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million US adults in 2010, a further 44.4%… Continue

Added by Ralph Paglia on September 15, 2009 at 5:30am — 3 Comments

Automotive Stimulus Plan NHTSA Headquarters - Important Notifications

Important Notifications from NHTSA Headquarters for the Federal Automotive Stimulus Plan:



Fueleconomy.gov Side-by-Side Mismatch


We continue to receive many transaction submittals using an incorrect side-by-side comparison resulting in a… Continue

Added by Ralph Paglia on September 12, 2009 at 9:00am — No Comments

Internet Sales Manager Social Network

What does an Automotive Stimulus Plan have to do with an Internet Sales Manager Social Network?



*******************************************************************************



About the… Continue

Added by Ralph Paglia on September 12, 2009 at 1:00am — 1 Comment

Internet Display Ads Boost Search Engine Marketing Results

Dealers that run effectively targeted Display Advertising campaigns across networks of popular websites boost their Search Engine Marketing performance.



Display Advertising lowers the average cost per click with dealer paid search campaigns, while increasing the volume of their organically generated… Continue

Added by Ralph Paglia on September 11, 2009 at 8:00pm — 2 Comments

Automotive Avenues Social Marketing and Reputation Management Strategy

There are many dealers out there who have already deployed an incredible number of different ways to use various social networks and media, UGC and Web 2.0 sites to either promote their business or "brand" their dealership, and in some cases simply get a better handle on customer relationship management... I work with… Continue

Added by Ralph Paglia on September 7, 2009 at 2:00pm — 1 Comment

Optimizing Dealer Websites - Content Design and Placement for New and Redesigned Sites (Part 1 of 2)

OK, so you convinced the Dealer or GM to invest in a new dealership website as the main featured site for the dealership... Or, you are due for a new site design (redesign) from your current supplier. Either way, providing high quality and unique content within a dealership website is the key to success with automotive… Continue

Added by Ralph Paglia on September 6, 2009 at 1:00am — 10 Comments

Optimizing Dealer Websites - Content Design and Placement for New and Redesigned Sites (Part 2 of 2)

This is the second half of the article titled:

"Optimizing Dealer Websites - Content Design and Placement for New and Redesigned Sites"



5. Get Cozy With and Show Your Web Page Header Tags Some Love



OK, now that you are writing the Encyclopeadia of Brittani ca of car buying so that… Continue

Added by Ralph Paglia on September 5, 2009 at 10:30pm — 1 Comment

ONLINE COMMUNITY BUILDING - EXPERT INTERVIEW: AARON STROUT of POWERED

ONLINE COMMUNITY EXPERT INTERVIEW: AARON STROUT, POWERED



Expert Interview with Aaron Strout, VP of Marketing in Austin, Texas.



Aaron has recently joined Austin, TX based, Powered as the VP of… Continue

Added by Ralph Paglia on September 3, 2009 at 8:30pm — No Comments

Ford, Subaru and Hyundai Lead First U.S. Auto Sales Gain in 2 Years

AUGUST U.S. SALES

Ford, Subaru and Hyundai lead first U.S. sales gain in 21 months




Sales reach 1.3… Continue

Added by Ralph Paglia on September 2, 2009 at 6:30am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

2. Legit Ways to Make Money Online

Posted by GeorgeTod on June 24, 2018

3. Twitter For Car Dealers

Posted by Kevin Lewis on June 27, 2018

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service