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Ralph Paglia's Blog – September 2008 Archive (5)

What About Automotive 3rd Party Leads? Do Current Market Conditions Effect Their Value Proposition to Car Dealers?

For those of you reading this who know me, you probably think I am generally negative on buying leads from 3rd party aggregators and lead producers... Nothing could be further from the truth! I have been using 3rd party supplied leads since 1995 and will continue to recommend a managed approach to lead acquisition that incorporates multiple 3rd party suppliers who meet my dealer management and targeting requirements.



Personally, I recommend that dealers look at all their marketing… Continue

Added by Ralph Paglia on September 26, 2008 at 3:30am — 3 Comments

Google Seals Local Cable TV Advertising Deal with NBC - Are Dealers Ready To Rumble?

Google is expanding its advertising clout and moves further to TV advertising as it reached a deal with NBC Universal. Said agreement will provide a small amount of advertising time on NBC Network Cable programs including MSNBC, CNBC, Sci Fi and Oxygen for Google to serve its TV Ads program. The said deal would also be extended to… Continue

Added by Ralph Paglia on September 10, 2008 at 9:00pm — No Comments

How much do you know about what is happening at the Automotive Digital Marketing Professional Community?

Did you know there are now over 1,500 members on Automotive Digital Marketing Professional Community?

Have you reached out to connect with important ADM member contacts by asking them to be your Friend?



Did you know that there are over… Continue

Added by Ralph Paglia on September 6, 2008 at 1:00pm — No Comments

Experimenting with Embedding Flash Animation Files into an ADM Blog Page

>…



Continue

Added by Ralph Paglia on September 6, 2008 at 12:00pm — No Comments

Offline Automotive Ad Spending Plummets as More Money Shifts from TV and Print to the Internet

Automotive advertising is headed for its lowest level in nine years, even as more money is shifting from TV and print media to the Internet. The downturn is the result of efforts by automakers and dealers to cut expenses in a soft market. This year, automakers and dealers will spend about $15 billion to advertise in U.S. media, the… Continue

Added by Ralph Paglia on September 4, 2008 at 8:30am — 1 Comment

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