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Ralph Paglia's Blog – August 2009 Archive (20)

Online Display Advertising - Clicks are Only Part of the Picture

How Much Time People Really Spend with Ads

Clicks don’t give the full picture

Marketers are used to low click-through rates—but they also know the click isn’t the only way users engage with advertising. Other metrics are needed to measure the full range of interaction that might take… Continue

Added by Ralph Paglia on August 26, 2009 at 8:00am — 1 Comment

Digital Advertising versus TV Advertising; Online Display Shows Increased Effectiveness Relative to TV Campaigns

From the eMarketer Article: Display Ad Success Beyond the Click

Direct response versus delayed response

While display ad success has traditionally been measured by click-through rates, online marketers have begun looking… Continue

Added by Ralph Paglia on August 26, 2009 at 7:30am — No Comments

NHTSA Continues to Address Problems on the CARS Dealer Transaction Site

"We continue to address technical problems with the CARS transaction website, and have determined that the website will not be fully functional before tomorrow morning. Dealers should be assured that they will be provided time to submit pending deals equivalent to the time that was lost this afternoon while the system was down.

We will post another update tomorrow, August…

Added by Ralph Paglia on August 25, 2009 at 4:31am — No Comments

DOT Secretary LaHood Announces Wind Down to Hugely Popular CARS Cash For Clunkers Program

Secretary LaHood Announces Wind Down to Hugely Popular CARS Program

U.S. Transportation Secretary Ray LaHood announced Thursday that after a wildly successful run, the cash for clunkers program will come to a close on Monday, August 24th at 8 p.m. EDT.

“This program has been a… Continue

Added by Ralph Paglia on August 21, 2009 at 5:00am — 1 Comment

CARS Cash For Clunkers Dealer Responsibilities

From the Website Dealer Section:

* Dealers must be registered to participate in the CARS Program.

* Dealers must provide NHTSA with required documentation to show that a transaction meets all eligibility requirements to be reimbursed for the credit extended to the consumer.

* Dealers may not tell consumers that they are required to pay back the dealer credit amount if the government rejects… Continue

Added by Ralph Paglia on August 21, 2009 at 4:57am — No Comments

Cash For Clunkers Program Ends on Monday at 8:00 PM

The Obama administration will end the popular $3 billion Cash for Clunkers program on Monday, giving car shoppers a few more days to take advantage of big government incentives.

The Transportation Department said Thursday that the government will wind down the program on Monday at 8 p.m. EDT. Car buyers can… Continue

Added by Ralph Paglia on August 21, 2009 at 12:00am — No Comments

Automotive Social Media Summary; The Elevator Speech

Have you ever been given about 45 seconds to explain Automotive Social Media?

If you’ve ever had a hard time explaining what the heck “Social Media” is, and why it might matter to your managers or dealer principal (or your sales colleagues) here’s a little graphic that illustrates the difference between… Continue

Added by Ralph Paglia on August 18, 2009 at 12:00pm — No Comments

Automotive Social Media Rankings; Ford and Lincoln at Top of List

Ford, Lincoln Top First-Ever Automotive Social Media Rankings

ATLANTA, GA -- (Marketwire) -- 04/14/09 -- Leading social media company, Vitrue, released today the first-ever ranking of the automotive industry's most social brands, which is designed to capture a brand's share of voice across the ever-growing and influential… Continue

Added by Ralph Paglia on August 18, 2009 at 11:30am — 8 Comments

Facebook Automotive Rankings Show Room For Growth

Automotive Sites Within Facebook

Facebook conducted a recent analysis of the top auto brands on Facebook and found that only one brand, Porsche, has more than 500,000 fans. Following Porsche are Audi at #2 and Ford Mustang at #3.

(click on the chart thumbnail to see full… Continue

Added by Ralph Paglia on August 15, 2009 at 7:00pm — No Comments

Online Advertising Grows but Total Ad Spending Drops Over 14%

Ad Spend Plunges 14.2%; Only Online Posts Growth

Total measured advertising expenditures in the first quarter of 2009 plunged 14.2% vs. a year ago, to $30.18 billion, according to data released today by TNS Media Intelligence. This plunge followed a 9.2% decline in Q408 as the advertising recession accelerated into the new… Continue

Added by Ralph Paglia on August 15, 2009 at 2:30pm — No Comments

HTML Basics How-to Guide

Use the HTML basic command guide below to customize the web pages, blogs, comments and email templates for more effective communication. PLEASE NOTE: Dashes have been inserted in front of the HTML close tag brack (>) and after the HTML open tage bracket (<), to disable HTML code from being followed by this web page. You must remove the dashes before and after the brackets (> and <) to use correct HTML code in the examples below.

Making text bold

To make text… Continue

Added by Ralph Paglia on August 15, 2009 at 2:30pm — No Comments

Automotive Social Media Marketing Provides Opportunities to Influence Decision Makers

Automotive Marketers Gain Valuable Influence with Social Networks, but Still Struggle with ROI Measurements and Reputation Management Policies

Automotive Digital Marketers at all levels of the car business may be gaining influence within the vertical and within their own… Continue

Added by Ralph Paglia on August 15, 2009 at 12:00pm — No Comments

Online Video Advertising Versus TV Spots - Digitizing For Cost Efficiency

Online video advertising accounts for a relatively small share of overall Internet ad spending, and it is dwarfed by television advertising budgets. eMarketer projects that US online video spending will account for only 4.3% of total online ad spending, and a mere 1.6% of television ad spending. But online video advertising is growing... By 2013, eMarketer estimates online video spending will account for 11% of online ad spending and 5.5%… Continue

Added by Ralph Paglia on August 11, 2009 at 9:30am — 1 Comment

Digg Social Bookmarking Network Advertising Solution in Beta Rollout

As a follow-up to the Digg announcement earlier this summer, I’m excited to let you all know that Digg, the social bookmarking network, is rolling out an early beta version of Digg Ads.

A recap of how it works: your Diggs, buries and clicks influence a quality score that determines… Continue

Added by Ralph Paglia on August 8, 2009 at 4:00pm — No Comments

Bryan Armstrong's Sell-The-Sizzle Cash For Clunkers Success Testimonial

To: Bryan Armstrong

Re: Sell the Sizzle-CashForClunkers Success

You were right when you suspected that the suspension furor last weekend pushed your blog story down the list too… Continue

Added by Ralph Paglia on August 7, 2009 at 10:30pm — No Comments

Cash For Clunkers NHTSA Issued Update: Official C.A.R.S. Program Government Statistics Through August 5, 2009

C.A.R.S. Program Statistics Released by NHTSA on August 5, 2009

Cash For Clunkers Dealer Transactions Received by NHTSA:

Number Submitted: 184,304

Dollar Value: $7,752,000,000

Top 10 New Vehicle Models Purchased Using Cash For Clunkers Federal Stimulus…

Added by Ralph Paglia on August 7, 2009 at 6:00pm — No Comments

Social Networks = Car Buyers; Does This Make Sense?

Social Networks and User Generated Content Sites (UGC) have made big gains among older users... Everyone knows that social networking sites are growing in popularity. Millions of individuals visit daily—Many spend several hours each day engaged with various UGC site activities.

According to the “Consumer Internet… Continue

Added by Ralph Paglia on August 6, 2009 at 8:30am — 15 Comments

The Goods - Live Hard, Sell Hard

Added by Ralph Paglia on August 4, 2009 at 11:18pm — 1 Comment

Cash For Clunkers (CARS) is Back on the Road

CARS Back on the Road - The CAR Allowance Rebate System (CARS) is still operating.

Consumers can still take advantage of the government program and receive a $3,500 or $4,500 discount for their trade-in vehicle when purchasing or leasing a new vehicle.

What is the Car Allowance Rebate System?

The CAR Allowance Rebate System (CARS) is a $1 billion… Continue

Added by Ralph Paglia on August 1, 2009 at 11:30pm — 2 Comments

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