How Much Time People Really Spend with Ads
Clicks don’t give the full picture
Marketers are used to low click-through rates—but they also know the click isn’t the only way users engage with advertising. Other metrics are needed to measure the full range of interaction that might take… Continue
Added by Ralph Paglia on August 26, 2009 at 8:00am —
From the eMarketer Article: Display Ad Success Beyond the Click
Direct response versus delayed response
While display ad success has traditionally been measured by click-through rates, online marketers have begun looking… Continue
Added by Ralph Paglia on August 26, 2009 at 7:30am —
"We continue to address technical problems with the CARS transaction website, and have determined that the website will not be fully functional before tomorrow morning. Dealers should be assured that they will be provided time to submit pending deals equivalent to the time that was lost this afternoon while the system was down.
We will post another update tomorrow, August… Continue
Added by Ralph Paglia on August 25, 2009 at 4:31am —
Secretary LaHood Announces Wind Down to Hugely Popular CARS Program
U.S. Transportation Secretary Ray LaHood announced Thursday that after a wildly successful run, the cash for clunkers program will come to a close on Monday, August 24th at 8 p.m. EDT.
“This program has been a… Continue
Added by Ralph Paglia on August 21, 2009 at 5:00am —
From the CARS.gov Website Dealer Section:
* Dealers must be registered to participate in the CARS Program.
* Dealers must provide NHTSA with required documentation to show that a transaction meets all eligibility requirements to be reimbursed for the credit extended to the consumer.
* Dealers may not tell consumers that they are required to pay back the dealer credit amount if the government rejects… Continue
Added by Ralph Paglia on August 21, 2009 at 4:57am —
The Obama administration will end the popular $3 billion Cash for Clunkers program on Monday, giving car shoppers a few more days to take advantage of big government incentives.
The Transportation Department said Thursday that the government will wind down the program on Monday at 8 p.m. EDT. Car buyers can… Continue
Added by Ralph Paglia on August 21, 2009 at 12:00am —
Have you ever been given about 45 seconds to explain Automotive Social Media?
If you’ve ever had a hard time explaining what the heck “Social Media” is, and why it might matter to your managers or dealer principal (or your sales colleagues) here’s a little graphic that illustrates the difference between… Continue
Added by Ralph Paglia on August 18, 2009 at 12:00pm —
Ford, Lincoln Top First-Ever Automotive Social Media Rankings
ATLANTA, GA -- (Marketwire) -- 04/14/09 -- Leading social media company, Vitrue, released today the first-ever ranking of the automotive industry's most social brands, which is designed to capture a brand's share of voice across the ever-growing and influential… Continue
Added by Ralph Paglia on August 18, 2009 at 11:30am —
Automotive Sites Within Facebook
Facebook conducted a recent analysis of the top auto brands on Facebook and found that only one brand, Porsche, has more than 500,000 fans. Following Porsche are Audi at #2 and Ford Mustang at #3.
(click on the chart thumbnail to see full… Continue
Added by Ralph Paglia on August 15, 2009 at 7:00pm —
Ad Spend Plunges 14.2%; Only Online Posts Growth
Total measured advertising expenditures in the first quarter of 2009 plunged 14.2% vs. a year ago, to $30.18 billion, according to data released today by TNS Media Intelligence. This plunge followed a 9.2% decline in Q408 as the advertising recession accelerated into the new… Continue
Added by Ralph Paglia on August 15, 2009 at 2:30pm —
Use the HTML basic command guide below to customize the web pages, blogs, comments and email templates for more effective communication. PLEASE NOTE: Dashes have been inserted in front of the HTML close tag brack (>) and after the HTML open tage bracket (<), to disable HTML code from being followed by this web page. You must remove the dashes before and after the brackets (> and <) to use correct HTML code in the examples below.
Making text bold
To make text… Continue
Added by Ralph Paglia on August 15, 2009 at 2:30pm —
Automotive Marketers Gain Valuable Influence with Social Networks, but Still Struggle with ROI Measurements and Reputation Management Policies
Automotive Digital Marketers
at all levels of the car business may be gaining influence within the vertical and within their own… Continue
Added by Ralph Paglia on August 15, 2009 at 12:00pm —
Online video advertising accounts for a relatively small share of overall Internet ad spending, and it is dwarfed by television advertising budgets.
eMarketer projects that US online video spending will account for only 4.3% of total online ad spending, and a mere 1.6% of television ad spending. But online video advertising is growing... By 2013, eMarketer estimates online video spending will account for 11% of online ad spending and 5.5%… Continue
Added by Ralph Paglia on August 11, 2009 at 9:30am —
As a follow-up to the Digg announcement earlier this summer, I’m excited to let you all know that Digg, the social bookmarking network, is rolling out an early beta version of Digg Ads.
A recap of how it works:
your Diggs, buries and clicks influence a quality score that determines… Continue
Added by Ralph Paglia on August 8, 2009 at 4:00pm —
To: Bryan Armstrong
Re: Sell the Sizzle-CashForClunkers Success
You were right when you suspected that the suspension furor last weekend pushed your blog story down the list too… Continue
Added by Ralph Paglia on August 7, 2009 at 10:30pm —
C.A.R.S. Program Statistics Released by NHTSA on August 5, 2009
Cash For Clunkers Dealer Transactions Received by NHTSA:
Number Submitted: 184,304
Dollar Value: $7,752,000,000
Top 10 New Vehicle Models Purchased Using Cash For Clunkers Federal Stimulus… Continue
Added by Ralph Paglia on August 7, 2009 at 6:00pm —
Added by Ralph Paglia on August 6, 2009 at 7:30pm —
Social Networks and User Generated Content Sites (UGC) have made big gains among older users...
Everyone knows that social networking sites are growing in popularity. Millions of individuals visit daily—Many spend several hours each day engaged with various UGC site activities.
According to the “Consumer Internet… Continue
Added by Ralph Paglia on August 6, 2009 at 8:30am —
Added by Ralph Paglia on August 4, 2009 at 11:18pm —
CARS Back on the Road - The CAR Allowance Rebate System (CARS) is still operating.
Consumers can still take advantage of the government program and receive a $3,500 or $4,500 discount for their trade-in vehicle when purchasing or leasing a new vehicle.
What is the Car Allowance Rebate System?
The CAR Allowance Rebate System (CARS) is a $1 billion… Continue
Added by Ralph Paglia on August 1, 2009 at 11:30pm —