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Ralph Paglia's Blog – August 2008 Archive (9)

Some Perspective on Social Networks by Andrew Frank - Vice President of Research at Gartner

As vice president of research at Gartner, Andrew Frank is on top of how media companies and marketers use technology. He has directed tech strategy at companies such as Omnicom-owned Organic, Viant and Ogilvy & Mather, and has a shelf full of awards, including the 2001 Webby for "Best Music Site on the Internet."

eMarketer spoke with him about marketing with social networks and misconceptions… Continue

Added by Ralph Paglia on August 29, 2008 at 7:00am — No Comments

Why Should Car Dealers use ADP Digital Advertising as part of their Digital Marketing Strategy?

The ADP Digital Advertising Program is designed to custom create a package that will deliver your dealership's message to more customers in your local market at a lower cost than traditional advertising channels. Traditional print media such as local newspapers are seeing their results greatly diminish due to people turning to the Internet as their primary research… Continue

Added by Ralph Paglia on August 27, 2008 at 3:30pm — 5 Comments

Target Car Buyers Seeking Green Vehicles with Google AdWords™ Campaigns

You can effectively reach car buyers that are online and researching green vehicles using keyword targeted CPC campaigns in your Google AdWords™ account... With fuel costs on the rise and concern for the environment growing, consumers are changing their online vehicle research habits. Nearly two-thirds of respondents to a recent eMarketer survey said they would spend up to 20 percent more for green vehicles.

What Search Engines are these consumers using?

In March 2008,… Continue

Added by Ralph Paglia on August 17, 2008 at 1:30pm — No Comments

J. D. Power and Associates Automotive Internet Roundtable; October 7 - 9, 2008 in Las Vegas, NV

The leading event for the automotive internet sales and digital marketing industry is once again coming to Las Vegas this fall!

Automotive Internet Roundtable - 2008

October 7-9, 2008

Bellagio Resort


Added by Ralph Paglia on August 15, 2008 at 9:30pm — 3 Comments

Automotive Dealers Network Article: So, What's A MicroSite?

So, What's A MicroSite?

Written by: Ralph Paglia

During the 4th Digital Dealer Conference and Exposition in Orlando, Florida in April 2008 I listened to several speakers mention the use of microsites by dealers and attribute their knowledge of microsites to Ralph Paglia (me). I suppose being called the "Microsite… Continue

Added by Ralph Paglia on August 15, 2008 at 3:00pm — No Comments

Automotive Digital Marketing Shortcut URL's

PLEASE DO NOT USE THE URL any more! The URL has been replaced with

After experiencing what it is like to try and tell people how to get to the ADM Professional Community, I began to realize that having so many letters in the 3 primary Root Domains was a hindrance. So, I went to the queen of domain name… Continue

Added by Ralph Paglia on August 10, 2008 at 4:00pm — 2 Comments

The 5th Digital Dealer Conference and Exposition will be held at the Gaylord Texan Resort and Conference Center in Grapevine, Texas

5th Digital Dealer Conference and Exposition, will be held at the Gaylord Texan Convention Center in Grapevine, Texas, six minutes from the DFW airport, October 5th-8th, 2008.

“The conference had value in that I was able to see what solutions vendors were offering. It also let me know what the "state of the… Continue

Added by Ralph Paglia on August 7, 2008 at 6:00am — 1 Comment

Automotive Dealers Network: In-House Digital Advertising - part 3 of 3 (continued)

When I worked at Courtesy Chevrolet and was responsible for the proper care and feeding of over 5,000 leads a month it became obvious that a good portion of the leads we received each month were not from people ready to buy a vehicle, but rather from people who were trying to get information about whether or not they… Continue

Added by Ralph Paglia on August 4, 2008 at 10:00pm — No Comments

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