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Ralph Paglia's Blog – July 2012 Archive (14)

New Google Webmaster Tool Reveals Dealer Website Indexing Trends to Automotive Marketers

Google "Reveals Index Secrets": Charts Indexing of Dealership Websites Over Time

On July 24th, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year.

Google Index Status

Total…

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Added by Ralph Paglia on July 30, 2012 at 10:54am — No Comments

Kia Dealers Missing Those Hamsters? They Will Soon Be Back!

Kia to Bring Back Hamsters for New Campaign

At Ad Age Confab, Chief Marketer Tips Hat to Agencies for Success of Rodent-Centric Ads, Urges Shops to 'Push the Envelope' With Clients

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Added by Ralph Paglia on July 27, 2012 at 10:30am — No Comments

Most Car Buyers Now Select Dealership Based on Reviews

Car Shoppers Head to Review Sites for Research

Almost seven in 10 consumers said dealership reviews affected their purchase decision…

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Added by Ralph Paglia on July 26, 2012 at 2:00pm — 17 Comments

Social Media Now Most Effective Google SEO Strategy for Car Dealers

Social Signals Have Become Highest Correlating Factors with Increased Google SERP Rankings for Automotive Websites

Within the US, among 22 ranking factors identified, social signals account for 5 of the 6…

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Added by Ralph Paglia on July 24, 2012 at 6:00pm — 6 Comments

Bommarito E-Commerce Director Awarded TrueCar® AutoCon 2012 Scholarship

Bommarito Automotive Group E-Commerce Director Awarded AutoCon 2012 Scholarship Sponsored by TrueCar®

Matt Tucker, E-Commerce Director of Bommarito Automotive Group, Missouri’s #1 Auto Group, is one of twelve professionals selected…

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Added by Ralph Paglia on July 24, 2012 at 1:00pm — 3 Comments

Video Advertising Growing in Effectiveness and Use by Auto Industry

Online Video Advertising Views and Engagement Continue to Reach New Heights in the Auto Industry

Americans viewed more than 11 billion video ads in June,…

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Added by Ralph Paglia on July 23, 2012 at 12:30pm — 2 Comments

VinSolutions Sponsors AutoCon 2012

VinSolutions Announced as Platinum Sponsor of AutoCon 2012

Automotive CRM vendor will also exhibit the latest CRM technology, sponsor a cocktail…

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Added by Ralph Paglia on July 17, 2012 at 6:30am — No Comments

Leveraging Social Media Sponsorships for Dealership Marketing

Automotive Marketers Leverage Paid Social Media Sponsorships…



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Added by Ralph Paglia on July 13, 2012 at 8:30am — No Comments

QR Codes Most-Used Mobile Channel For Engaging Car Buying Customers

For Car Dealers, QR Codes are the Most-Used Mobile Channel for Engaging with Automotive Consumers

1 in 2 auto industry marketers say…

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Added by Ralph Paglia on July 8, 2012 at 2:30pm — 4 Comments

Relevance Drives Car Buyer Attention to Mobile Advertising

Subject Matter Relevance a Key Factor for Driving Increased Car Buyer Attention to Mobile Advertising

Roughly one-third of car buyers using smart phones and tablets say they would be more…

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Added by Ralph Paglia on July 7, 2012 at 9:00pm — No Comments

Lon Safko, Author of Extreme Digital Marketing, Keynote Speaker at AutoCon 2012

Lon Safko, Best Selling Author of The Social Media Bible and Extreme Digital Marketing, to Give Keynote Address at AutoCon 2012 in Las Vegas

Best-selling author, speaker and strategist will give a keynote address as well as lead a panel workshop discussion at the AutoCon 2012 Conference.…
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Added by Ralph Paglia on July 5, 2012 at 9:30pm — No Comments

Rick Case Honda Paves the Road To Economic Recovery - New Car Sales Soaring

The Road To Recovery? New Car Sales Soaring

DAVIE (CBS4) – At Rick Case Honda in Davie on the Fourth of July…

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Added by Ralph Paglia on July 5, 2012 at 1:41pm — No Comments

Rick Case Honda Becomes #1 Honda Sales Volume Dealer In America

RICK CASE HONDA, AMERICA’S LARGEST VOLUME HONDA DEALER,

IN JUNE SELLS 615 NEW HONDAS, THE MOST IT HAS SOLD IN THREE YEARS SINCE “CASH FOR CLUNKERS” IN AUG. 2009…

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Added by Ralph Paglia on July 4, 2012 at 7:33am — 2 Comments

Automotive News: Google Becomes Search Warfare Battleground

Search warfare: Google as battleground

Group 1 sues when a rival hijacks its store's name

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Added by Ralph Paglia on July 2, 2012 at 7:00am — 8 Comments

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