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Ralph Paglia's Blog – July 2008 Archive (5)

Online Dealer Reviews - Not Quite Ready For Prime Time

Written by Amit Aggarwal of J. D. Power and Associates



I keep reading that dealer ratings/reviews are becoming important, and that dealers should encourage their customers to go online and fill them out. While I agree that consumer-generated dealer ratings may someday become an integral part of the automotive sales and service process for consumers, we’re not there yet.



People can go online to find consumer ratings/reviews on almost anything: for instance, Epinions.com has… Continue

Added by Ralph Paglia on July 28, 2008 at 7:30pm — No Comments

Is Frank Davis the Only GM Dealer that Complains about the Cobalt Website Program?

I have the privilege of getting invited to speak at various dealer 20 groups, conferences, seminars and other dealer focused events around the country... In fact, I am headed to an NCM 20 Group in San Diego in a couple hours. Every time I deliver presentations that focus on various aspects of Automotive Digital Marketing, if there are any dealers in the room, they invariably bring up some aspect of OEM website suppliers and the way that several car companies have designed their programs.… Continue

Added by Ralph Paglia on July 21, 2008 at 9:30am — 4 Comments

Dealers Cut Conventional Advertising Spend - Increase Their Online Advertising

Dealers cut, shift their ad spending - Internet grabs bigger share of media budget



Auto dealerships are slicing their advertising budgets to cope with depressed profits. But because new-vehicle sales have plummeted so abruptly this year, the cost of advertising per new car or truck sold — a standard metric of auto retailing — has increased to a record level.



Some dealers say they need to advertise as much, if not more, in a down market to generate showroom traffic. Others… Continue

Added by Ralph Paglia on July 21, 2008 at 7:21am — No Comments

Changes Made to the ADM Professional Community Profile Setup Resulting From Email Harvesting and Spamming Issues

I have been observing much of the discussions around an email harvesting and spamming issue that involved the ADM Professional Community across several blogs and wanted to provide an update. After I read the following comment; “(this network publicly displays the email address of its members, whether they’ve consented to it or not - something that is against the tenets of DrivingSales)” in a DrivingSales.com post, I carefully considered the profile set up at… Continue

Added by Ralph Paglia on July 20, 2008 at 11:22pm — No Comments

Google and Yahoo! Now Crawling and Indexing Flash Content on Dealer Websites

Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to index and rank their Flash pages. Recent developments by Google have… Continue

Added by Ralph Paglia on July 5, 2008 at 1:00pm — 16 Comments

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