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Ralph Paglia's Blog – June 2009 Archive (15)

Interactive Advertising Media Automotive Marketing

Automotive Interactive Advertising is the use of interactive media to promote and/or influence the car buying decisions of the consumer in both the online and offline environments.

Interactive advertising works best when optimizing and integrating the use of media such as the Internet, interactive television, mobile devices (WAP and SMS), as well as kiosk-based terminals placed in showrooms, shopping malls, car shows, etc.

Interactive advertising affords the automotive… Continue

Added by Ralph Paglia on June 27, 2009 at 10:30am — No Comments


Ford Fiesta Social Media Marketing Guerrilla Army arrives on USA soil a year before the Fiesta invasion begins...


* Fiesta “agents” set to begin monthly “missions” that will be captured digitally

* The 100 chosen agents are a diverse group of individuals reflective of the Internet’s… Continue

Added by Ralph Paglia on June 26, 2009 at 7:30pm — No Comments

Car Dealers Need To Revisit Their Online Marketing Efforts Again, and Again, and Again...

Why? Because you want to be in business tomorrow and the next day. To make that happen in this economy you absolutely need to get the maximum from every marketing dollar you spend – and the only way to do that is to measure and improve your results relentlessly.

If your business is to become more successful, your marketing investments have to… Continue

Added by Ralph Paglia on June 25, 2009 at 4:00pm — No Comments

How ADM Professional Community Got Started and Why It Exists

Ralph Paglia created this automotive professional network and community of Internet sales and marketing thought leaders, practitioners and suppliers as a service to his auto industry colleagues after having a…


Added by Ralph Paglia on June 25, 2009 at 3:30pm — No Comments

President Obama Signs Cash for Clunkers Legislation

June 24, 2009 - WASHINGTON -- Yes, It really is a done deal. President Obama has signed the Cash for Clunkers legislation that provides financial incentives to American consumers who trade-in their old pollution belching gas guzzler for a new greener and more fuel-efficient car, truck or… Continue

Added by Ralph Paglia on June 24, 2009 at 11:30pm — 1 Comment

Cash For Clunkers - Auto Industry Mixed Over Approval of Drive America Forward Act

WASHINGTON, D.C. June 22, 2009 - The Cash for Clunkers bill gained Senate approval late week and was passed on to President Obama, who was widely expected to sign it into law, as of press time.

News of the bill's passing generated mixed responses from all sides of the auto industry, as various leaders had different viewpoints on its… Continue

Added by Ralph Paglia on June 22, 2009 at 7:00am — No Comments

Car Dealership Micro Sites For Increased Marketing Efficiency

Micro sites for car dealers are low-risk, cost-effective specialized Web sites with a limited range of features and pages, usually designed with the intent of creating a unique online destination – and a landing page for ad campaigns that is separate from the dealership’s main full featured Web site.

When utilizing a dedicated Micro Site as… Continue

Added by Ralph Paglia on June 21, 2009 at 7:30am — No Comments

Cash For Clunkers Call To Action - Drive America Forward

If you have been watching or reading any of the major news channels, you’re aware… Continue

Added by Ralph Paglia on June 19, 2009 at 10:30pm — No Comments

H.R. 2346 Cash For Clunkers Act: Congress Backs War-Funding Bill

June 18 (Bloomberg) -- A $106 billion war-spending bill won final congressional approval after the Senate voted to retain a “cash for clunkers” provision aimed at helping the auto industry.

Action by the Senate today sends the measure to President Barack Obama for his signature. The Senate passed the bill on a 91 to 5 vote; the House… Continue

Added by Ralph Paglia on June 19, 2009 at 6:00am — 4 Comments

Car Dealer Cash For Clunkers Marketing, Advertising and Sales Opportunity

Cash for Clunkers Legislation has cleared both houses of congress and my inside sources at the white house tell me that the bill's signing is imminent... Many of us watching this situation develop believe that the dealers who get out in front of this will emerge with a major advantage over their competition. If your dealership is the first in your… Continue

Added by Ralph Paglia on June 16, 2009 at 11:30pm — No Comments

Rich Ford, Google and ADP Digital Advertising - A Recipe for Success!

“I see our online advertising increasing—that’s just a given. The reason is that I know it gets results.”

-- Darin Wade, vice president, Rich Ford

Wheels in motion

Working with Google AdWords Authorized Reseller ADP Dealer Services, Rich Ford leads its region in auto sales.

For… Continue

Added by Ralph Paglia on June 16, 2009 at 4:00am — No Comments

GM Sells Saab To Koenigsegg - Swedish Hotrodder Realizes Wet Dream!

General Motor's badly-kept secret about who is buying Saab was revealed in Sweden this week. There have been many rumors that GM is selling Saab to Koenigsegg, a small Swedish manufacturer of supercars. The rumor went global yesterday, and the current chatter is that this deal will be announced today.

GM took the… Continue

Added by Ralph Paglia on June 13, 2009 at 11:30am — No Comments

About Cash For Clunkers Automotive Purchase Stimulus Legislation

Here is the complete legislation summary page published by the Federal Government:…


Added by Ralph Paglia on June 11, 2009 at 9:30am — 3 Comments

Jim Ziegler on Fox News Neil Cavuto Show at 4:15 PM Today - Wednesday June 10, 2009

Jim Ziegler was being escorted to the Fox Network Studios in Atlanta, GA as he called me a few minutes ago... He will be the featured guest industry expert speaker on the Neil Cavuto show which is broadcast live across the Fox News network at 4:20 PM Eastern Time TODAY... Wednesday June 10, 2009.

If you are near a TV, please be sure to tune into the Neil Cavuto Show on Fox News and see what… Continue

Added by Ralph Paglia on June 10, 2009 at 9:39am — 1 Comment

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