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Ralph Paglia's Blog – June 2008 Archive (20)

That $500 ACV Might Have Just Been Bumped to $4,000 with New Government Cash Incentive!

Drivers paid to retire old cars - WASHINGTON -- Some U.S. states and Canada are boosting efforts to get older, dirtier cars off the roads. The moves come as people are holding onto vehicles longer than ever, amid a weakening economy. And it's expected that people will hold on to their cars and trucks even longer when new U.S. fuel efficiency rules boosting the industrywide, fleet average to 35 miles… Continue

Added by Ralph Paglia on June 30, 2008 at 7:00am — No Comments

Check Out AskTheManager.com to Grow Your Leadership Skills

I recently received an email from a very successful automotive industry leader who I feel privileged to call a friend... He asked to remain anonymous, so I will respect his wishes. His message invited me to visit a new website located at www.AskTheManager.com.



Since I would some day like to be as successful and well respected as my patron, I clicked on the link and visited the site. Now, for those of you who are wondering,… Continue

Added by Ralph Paglia on June 29, 2008 at 11:00am — 1 Comment

Not All Online Advertising Networks are Created Equal! Why is Specific Media Better?

Specific Media's extensive insight into actionable consumer data is unmatched in the industry. When integrated with the company's advanced targeting platform and Premium Network, this powerful combination gives advertisers the ability to target consumers with unsurpassed scale and accuracy. For case studies, information and more visit www.specificmedia.com. ADP Digital Advertising is proud to provide the Specific Media Ad network within their suite of… Continue

Added by Ralph Paglia on June 28, 2008 at 10:30pm — No Comments

Multi-Platform Ads Boost Effectiveness Of Campaigns: Impact Extends Beyond Reach To Customer Behavior

Multi-Platform Ads Boost Effectiveness Of Campaigns: Study Shows Impact Extends Beyond Reach To Customer Behavior. Advertising on multiple platforms results in a significant increase in a campaign's conversion rate, namely the percentage of consumers exposed to ads who actually purchase the product or service being advertised, according to a study released Tuesday by Integrated Media Measurement.



Integrated Media issued… Continue

Added by Ralph Paglia on June 25, 2008 at 10:00pm — No Comments

What is a Search-Engine-Friendly URL?

Question: I keep hearing that "search-engine-friendly URLs" make a big difference when it comes to getting your site placed higher in nonpaid search results. Is this true? And what exactly is a search-engine-friendly URL?



Answer: A search-engine-friendly URL is a well-formed path that contains a domain, appropriate keywords and a proper directory structure that is free of "dynamic parameters" that pass data.




For example,… Continue

Added by Ralph Paglia on June 24, 2008 at 3:00pm — No Comments

What is a Search-Engine-Friendly URL?

Question: I keep hearing that "search-engine-friendly URLs" make a big difference when it comes to getting your site placed higher in nonpaid search results. Is this true? And what exactly is a search-engine-friendly URL?



Answer: A search-engine-friendly URL is a well-formed path that contains a domain, appropriate keywords and a proper directory structure that is free of "dynamic parameters" that pass data.




For example,… Continue

Added by Ralph Paglia on June 24, 2008 at 3:00pm — No Comments

Twelve Years of Internet Advertising Revenue Tracking Shows Q1 2008 as the 2nd Best Quarter Ever Recorded!

With a little extra data behind the release, the Interactive Advertising Bureau announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008, an 18.2 percent increase over the same period in 2007, and the amount represents the second highest of any quarter ever recorded. The all time record for quarterly Internet advertising… Continue

Added by Ralph Paglia on June 24, 2008 at 5:30am — 2 Comments

Behavioral Targeting and Customer Segmentation - Let Dealership Customers Create Their Own Categories!

Letting customers create their own segments - A core behavioral targeting element is the classic marketing technique of customer segmentation—taking a plethora of data events and shaping them into coherent groups that both attract marketers and pinpoint the audience correctly. For example, AOL's Tacoda division lists 31 audience segments such as Active Gamer, Gourmet Chef, Shopaholic and Trendy Homemaker.…

Continue

Added by Ralph Paglia on June 19, 2008 at 8:30am — No Comments

Using Keywords in Press Releases to Drive Traffic

You already know how press releases on your dealership's news or accolades can boost awareness of your store, but what do you know about keywords? David Meerman Scott, in his book, The New Rules of Marketing & PR, tells us to create your press releases based on your customers' problems:



"A great way to start thinking like a publisher and to create news releases that drive action is to focus on your customers' problems and then create and deliver news releases accordingly. Use the… Continue

Added by Ralph Paglia on June 17, 2008 at 4:00pm — No Comments

Automotive Dealers Network

Automotive Dealers Network was formed in logical sequence to a gathering of seasoned veterans in the Automotive Profession.



The Automotive Dealers Network welcomes article submissions from their readers as well as experienced professionals in… Continue

Added by Ralph Paglia on June 17, 2008 at 10:00am — No Comments

ADP, Ford plan online services for dealers

Ford Motor Co. has chosen ADP Dealer Services as its partner to provide digital advertising services to its dealerships across the United States. Ford is expected to formally unveil the national plan during dealer meetings this week in Las Vegas. Ford marketing chief Jim Farley has pledged the automaker's support for boosting local advertising. Digital marketing helps dealers reach potential customers with online advertising.



Digital buddies



Ford and General Motors have… Continue

Added by Ralph Paglia on June 14, 2008 at 8:00pm — No Comments

Automotive Ad spending declines in Q1; 2008 seen as a down year - Digital Advertising Rises

DETROIT -- Amid the U.S. auto industry’s worst new-vehicle sales year in a decade, all but the top two automakers -- General Motors and Toyota Motor Corp. -- hit the brakes on measured media spending in the first quarter. And it doesn’t look like they’ll be letting up soon.



Both automakers beefed up TV spending through March: GM to $309 million from $297 million a year ago and Toyota to… Continue

Added by Ralph Paglia on June 14, 2008 at 3:30pm — No Comments

ADP keeps Saturn dealership computing system business

ADP Dealer Services will retain the dealership management system business of 413 Saturn dealerships. General Motors is informing Saturn dealers today that ADP will continue to provide them a system, but dealers will switch to a newer system with more features called w.e.b.Suite 2007.



This migration will begin in the third quarter of 2009 and could take nine to 12 months to complete, said Marty Raymond, GM’s director of global retail programs. Saturn dealers have been using an older… Continue

Added by Ralph Paglia on June 14, 2008 at 12:30am — No Comments

The CRM Profit Center Concept - When Time are Tough, This is an Effective Way to Justify the Cost of a BDC

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on my previous 24 years of experience in developing

"CRM Programs" for both dealerships and car companies, I knew that effectively communicating the concept of a CRM Profit Center to Courtesy's entire management was one of my first essential objectives.



This brief article was… Continue

Added by Ralph Paglia on June 13, 2008 at 11:00pm — No Comments

Have you downloaded your copy of the new Ford Digital Advertising Guide yet?

Click on the image below to see the actual site shown:



About ADM

The Automotive Digital Marketing (ADM) Professional Community website serves Car Dealers and their management teams, Internet Sales Managers, BDC Managers, Marketing Managers, OEM Interactive Media and eBusiness… Continue

Added by Ralph Paglia on June 13, 2008 at 7:00am — No Comments

The Auto Industry Is Revving Up Online Advertising Despite Economic Concerns!

No slowdown online... After consistently leading the US in advertising spending, the automotive sector has dropped into the number two spot behind retail. Ad spending in the sector is going in reverse—except on the Internet.



According to figures published in the new eMarketer report, Automotive Marketing Online:… Continue

Added by Ralph Paglia on June 12, 2008 at 1:00am — No Comments

About the Automotive Digital Marketing Professional Community...

The Automotive Digital Marketing (ADM) Professional Community website serves Car Dealers and their management teams, Internet Sales Managers, BDC Managers, Marketing Managers, OEM Interactive Media and eBusiness Managers, Automotive Advertising Practitioners, Web Site Managers, Developers and Designers, Automotive CRM, Lead Management and Information Technology Suppliers as an online exchange for strategy, tactics, best practices, files,… Continue

Added by Ralph Paglia on June 8, 2008 at 2:00pm — No Comments

Ford Lincoln Mercury National eBusiness Weekly Announces Digital Advertising Program for Dealers

Ford and Lincoln Mercury Digital Advertising Program

Background:



The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announced the Ford and Lincoln Mercury Digital Advertising… Continue

Added by Ralph Paglia on June 6, 2008 at 10:30am — No Comments

Looking at Automotive Marketing Using Online Video as a Drive-Thru Lesson

Editor's Note: Dealers and Internet Sales Managers should read this article to get a greater impact from streaming online video. Dealers can get more ROI on production costs and time by incorporating their video assets across multiple marketing channels. Brian Epro, who is IMN's automotive services group director writes about how dealers can make better use of video assets:



It's a fact: Streaming video is the hot new trend for… Continue

Added by Ralph Paglia on June 6, 2008 at 4:00am — No Comments

Kelley Blue Book eNetwork Brunch in Dallas, TX on June 12, 2008

Kelley Blue Book eNetwork Brunch

Join us for this fast-paced workshop to learn what you need to know to start selling to them TODAY! On OUR Web site...On YOUR Web site...On YOUR LOT.

You will…

Continue

Added by Ralph Paglia on June 1, 2008 at 6:30pm — No Comments

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