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Ralph Paglia's Blog – May 2013 Archive (6)

Majority of Ad Agencies Now Report Online Video Ads More Effective Than TV Spots

Ad Agencies See More Effectiveness From Online Video Ads

Ad execs think online video ads are equally or more effective than television ads at reaching audiences

For automotive…


Added by Ralph Paglia on May 28, 2013 at 1:30am — 1 Comment

Greatest Rock Ballad of All Time: Bob Seger's "Turn The Page"

I consider the Bob Seger song; "Turn The Page"

(Greatest Hits Album)

To Be The Greatest Rock Ballad of All…


Added by Ralph Paglia on May 23, 2013 at 1:00am — 2 Comments

Google Introduces Constant Consideration for Auto Industry: Brand Choice on the Path to Vehicle Purchase

Constant Consideration: Brand Choice on the Path to Vehicle…


Added by Ralph Paglia on May 21, 2013 at 1:00pm — 1 Comment

Sales Revenue Validated Marketing Strategy for Car Dealers

Developing Your Dealership's Marketing Strategy from a Statistically Validated Revenue Optimization Perspective

For automotive marketing professionals who want to advance their mastery of the craft, this presentation provides extremely useful guidance, strategy and tactical details on how to apply an empirically valid process to making marketing decisions.



Added by Ralph Paglia on May 15, 2013 at 9:00pm — No Comments

Competitive Advantage: Professional Networking for Car Dealers

Professional Networking as a Competitive Advantage for Car Dealers

About a month ago I had the honor and privilege of speaking at the Automotive Leadership Roundtable in Miami…


Added by Ralph Paglia on May 13, 2013 at 5:00am — 3 Comments

Loyalty Programs Influence Car Buyer and Service Customer Purchase Decisions

Latest Research Shows that Car Company and Dealer Loyalty Programs Seen Having Desired Influence on Consumer Behavior...…


Added by Ralph Paglia on May 9, 2013 at 9:30pm — No Comments

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