Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Ad execs think online video ads are equally or more effective than television ads at reaching audiences
I consider the Bob Seger song; "Turn The Page"
(Greatest Hits Album)
To Be The Greatest Rock Ballad of All…Continue
Developing Your Dealership's Marketing Strategy from a Statistically Validated Revenue Optimization Perspective
For automotive marketing professionals who want to advance their mastery of the craft, this presentation provides extremely useful guidance, strategy and tactical details on how to apply an empirically valid process to making marketing decisions.
Added by Ralph Paglia on May 15, 2013 at 9:00pm — No Comments
Professional Networking as a Competitive Advantage for Car Dealers
About a month ago I had the honor and privilege of speaking at the Automotive Leadership Roundtable in Miami…Continue
Latest Research Shows that Car Company and Dealer Loyalty Programs Seen Having Desired Influence on Consumer Behavior...…Continue
Added by Ralph Paglia on May 9, 2013 at 9:30pm — No Comments